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Vegtrug

Fail

The top 5 brands take 100% of clicks, so Vegtrug is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£50K/yr66K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
72%top-5 click share · 5 brands · 15 sellers

Flapen Score

Vegtrug against its category

The dotted line is the Home & Garden average. Past it, Vegtrug is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegtrug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegtrug 66K times last year and spent an estimated £50K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
1.0%
Market size, estimated
£50Ka year
Peak month
April5.1× the quietest month
Top search term
veg trug28K searches a year

02 · Price

A sale here is worth £76.20.

Listings sell for £76.20 on average, from £23.13 to £148.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £76.20 that is £0 to £8K a year per listing.

Average price
£76.20inside the $15 to $100 sweet spot
Price range
£23.13–£148.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #223 within Garden Tools & Watering Equipment. It carries 317 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
69%
Out of stock, average day
4.1%
Average rank
#223in Garden Tools & Watering Equipment
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Vegtrug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • VegTrug88%
  • Garden Grow7%
  • Charles Taylor Garden Furniture2%
  • GEEZY2%
  • Selections1%
  • Open — no brand owns it (0%)

Demand

Vegtrug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.1×

Search terms

Top Vegtrug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • veg trug28K/yr
  • vegtrug18K/yr
  • veg trug planter10K/yr
  • vegetable trug6K/yr
  • vegetable trugs4K/yr

Reviews and returns

What reviews say buyers love and hate about Vegtrug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.09

does not fit the 'WallHugger'

It's bigger than I thought

Not as big as I expected so I must have mis-read the size in description Had to modify slightly

Wood Quality13%−0.08

as another reviewer mentioned the wood was very poorly cut

otherwise the wood will split

Soft wood not great for the money

Assembly/Installation10%+1.63

not easy to construct

some of the pieces didn't fit together

Construction not easy for

Advertised Vs Actual Product8%−0.08

Disappointing not as described

Disappointed with the item description as this does not include details of the style of VegTrug which it fits

Leak-Proof5%

Leaking from under neath on both sides

It is leaking on both ends of it

Love

Assembly/Installation19%+1.63

Great product with good assembly instructions

Very easy to assemble

Easy to put together

Strength17%+1.08

making it stable

Really strong

Great planter, good size and sturdy

Quality-Overall16%+0.57

Very well made

Excellent quality easy to assemble

Good quality

Value For Money9%+0.81

Worth the money

Excellent value for money

Good value

Size-Overall7%−0.09

size is good

A good size for growing herbs

Nice and large

Return

0.7% Return rate 23% Fixable by listing

Defective Material/Parts46%▃▆█▅▆▃
Size-Overall22%█▇▂▄▂▆

does not fit the 'WallHugger'

It's bigger than I thought

Not as big as I expected so I must have mis-read the size in description Had to modify slightly

Wood Quality15%▁▁▄▆█▆

as another reviewer mentioned the wood was very poorly cut

otherwise the wood will split

Soft wood not great for the money

Weight Light2%
Hard Feel2%▁▁▁▁█▁

FAQ

Common Vegtrug questions

Answered from the same tracked data.