vegetable seeds
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,629.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.99–£24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£207K£207K/yr · 364K searches
Avg price
Okay£9.18avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegetable seeds is a £207K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
vegetable seeds market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £184K–£230K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.6%
- Avg brand age
- 50 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Garden Pack41%
- pronto seed19%
- Simply Garden13%
- Herbal Age11%
- Scott&Co.8%
- Mr Fothergill's7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -45.7% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 4.7×
Top vegetable seeds search terms
- vegetable seeds206K/yr
- vegetable seeds for planting uk51K/yr
- veg seeds40K/yr
- veg seeds for planting uk19K/yr
- vegetables seeds12K/yr
- veg seeds for planting uk now6K/yr
- garden seeds vegetables6K/yr
- vegetable growing kit5K/yr
- vegetable seeds uk6K/yr
- winter veg seeds for planting uk5K/yr
Top vegetable seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garden Pack Grow Your Own Vegetable Seeds - 20 Packets Variety High Yield Seeds for Growing Veggies at Home 8 000 Heirloom Seeds Gardening Gifts
Garden Pack£7.494.5★2,837 rev
Pronto Seed Grow Your Own Vegetable & Herb Kit - 21 Varieties
pronto seed£9.964.3★3,359 rev
12 Vegetable Plants Seed Box Grow Your Own Kits 5100 Vegetable Seeds
Herbal Age£7.414.5★4,126 rev
Grow Your Own Seed Kit of 12 Vegetable Seed Varieties Cucumber Tomato Onion Lettuce Beetroot Radish Brussels Parsnip Swede Variety Pack
Simply Garden£6.374.4★549 rev
Garden Pack Seeds Pouch - 50 Varieties of Herb Flower & Vegetable Seeds for Planting - Grow Your Own Vegetable Garden - Gardening Gifts for Women and Men
Garden Pack£14.374.2★249 rev
Newest
by launch date
Fothergills Oh Sow Simple Radish Long Vegetable Seeds Sow: FebSep Red/White
Mr Fothergill's£1.9990 rev
Mr Fothergills Carrot Chantenay 2000 Seeds Mar-Jun Orange
Mr Fothergill's£1.99138 rev
Mr Fothergills Spring Onion White Lisbon 650 Seeds Mar-Sep
Mr Fothergill's£2.72123 rev
Simply Garden Vegetable Bumper Pack - for Planting Now - Grow Your Own Kit - Contains 21 Varieties of Vegetables - Over 1500 Seeds Beetroot Carrot Cucumber Lettuce Onions etc - Gift for All
Simply Garden£9.64264 rev
Garden Pack Seeds Pouch - 50 Varieties of Herb Flower & Vegetable Seeds for Planting - Grow Your Own Vegetable Garden - Gardening Gifts for Women and Men
Garden Pack£14.37249 rev
Trending
90-day click momentumFothergills Oh Sow Simple Radish Long Vegetable Seeds Sow: FebSep Red/White
Mr Fothergill's£1.994.6★
Mr Fothergills Carrot Chantenay 2000 Seeds Mar-Jun Orange
Mr Fothergill's£1.994.7★
Mr Fothergills Spring Onion White Lisbon 650 Seeds Mar-Sep
Mr Fothergill's£2.724.6★
12 Vegetable Plants Seed Box Grow Your Own Kits 5100 Vegetable Seeds
Herbal Age£7.414.5★
Garden Pack Seeds Pouch - 50 Varieties of Herb Flower & Vegetable Seeds for Planting - Grow Your Own Vegetable Garden - Gardening Gifts for Women and Men
Garden Pack£14.374.2★
What buyers say about vegetable seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Excellent germination”
“Very good variety”
“very good gift and”
“Just as advertised”
“good instructions”
“convenient”
“so convenient to store seed packets”
“Good selection in one box”
“Size”
What buyers complain about
“Poor germination”
“Not as described”
“Very poor quality control”
“Fat and small”
“However, I believe I have a defective instruction booklet sent with them”
“Cheap money that Wasted precious time”
“Waste of compost”
“Hit and miss, to date”
“Absolutely nothing germinated”
“makes it hard to get the seeds out”
Top return reasons
Common questions
- Is vegetable seeds profitable to sell on Amazon United Kingdom?
- The niche generates £207K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the vegetable seeds niche?
- 6 brands and 12 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in vegetable seeds?
- Top complaints mined from reviews: Plant Growth, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.1%.
- When does demand for vegetable seeds peak?
- Demand peaks in Mar–Apr; the busiest month runs 4.7× the quietest.
- What does it cost to enter the vegetable seeds niche?
- Listings span £1.99–£24.79; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.