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Vegetable Knife

Fail

Shoppers spend only $38K a year here, so Vegetable Knife is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£38K/yr248K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
53%top-5 click share · 14 brands · 28 sellers

Flapen Score

Vegetable Knife against its category

The dotted line is the Home & Garden average. Past it, Vegetable Knife is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegetable Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegetable Knife 248K times last year and spent an estimated £38K. The top 5 brands take 71% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
2.4%
Market size, estimated
£38Ka year
Peak month
January1.5× the quietest month
Top search term
vegetable knife56K searches a year

02 · Price

A sale here is worth £6.34.

Listings sell for £6.34 on average, from £2.35 to £17.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.34 that is £2K to £3K a year per listing.

Average price
£6.34under the $15 to $100 sweet spot
Price range
£2.35–£17.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #23 within Kitchen Knives. It carries 1,122 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#23in Kitchen Knives
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,122per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vegetable Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

28

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

22%

  • Chef Aid32%
  • OPOLIA11%
  • Kitchen Devils11%
  • GGS8%
  • Victorinox8%
  • MasterChef8%

Demand

Vegetable Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Vegetable Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegetable knife56K/yr
  • small kitchen knife43K/yr
  • small knife32K/yr
  • peeling knife21K/yr
  • vegetable knife small18K/yr
  • kitchen knives small12K/yr
  • small knife set13K/yr
  • small kitchen knives11K/yr
  • veg knife10K/yr
  • potato knife8K/yr

Reviews and returns

What reviews say buyers love and hate about Vegetable Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%+0.75

Bad quality

cheap and nasty

Not as well made as that used to be

Size-Overall19%−0.01

they were all too big

Very small

Knife is small

Durability12%−0.13

they dont last

Broke first use

Broken

Sharpness7%−0.02

Not sharp; not even after sharpening them

This item is insanely sharp

Knives

Rusts/Corrodes6%−0.06

Cheap rusty steal

<1 Year and Rusting

it's starting to rust

Love

Quality-Overall31%+0.75

Excellent product

Top quality knives

Great knife, and good quality

Value For Money15%+0.81

Great value

Good value for money

Excellent price

Advertised Vs Actual Product12%+1.48

It does a job

Just what I needed

As described

Size-Overall10%−0.01

Good size

Fit your hand

an ideal size for veg prep etc

Sharpness9%−0.02

Very sharp straight out of the box

Lasting sharpness

This is one very sharp knife

Return

1.4% Return rate 43% Fixable by listing

Size-Overall39%▅█▄▇▇▆

they were all too big

Very small

Knife is small

Quality-Overall25%█▃▄▆▇▇

Bad quality

cheap and nasty

Not as well made as that used to be

Sharpness12%▃█▇▃▂▃

Not sharp; not even after sharpening them

This item is insanely sharp

Knives

Material Quality6%▁▅▁▁▃█
Strength6%▇▁▁█▆▁

Very flimsy

the knife is very flimsy

not strong

FAQ

Common Vegetable Knife questions

Answered from the same tracked data.