Is vegetable compost profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.2%. Flapen's verdict: Skip it (49/100).

How competitive is the vegetable compost niche?

12 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in vegetable compost?

Top complaints mined from reviews: Quality-Overall, Plant Growth, Moist/Dry. The return rate is 0.0%.

When does demand for vegetable compost peak?

Demand peaks in Mar–Apr–May; the busiest month runs 23.8× the quietest.

What does it cost to enter the vegetable compost niche?

Listings span £6.74–£20.68; the average listing price is £12.00 (sweet spot $15–$100). The average incumbent carries 2,268 reviews — the moat a new listing must climb.

vegetable compost

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.00

avg listing price — sweet spot $15–$100

Growth

Okay+18.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,268.38

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£6.74–£20.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£19K

£19K/yr · 17K searches

According to Flapen's Amazon United Kingdom niche tracking, vegetable compost is a £19K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 49/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

vegetable compost market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £24K–£30K; units × avg price
Conversion rate: 9.7%
Avg BSR: #68
Page quality: 0%
Prime: 38%
Sponsored: 75%
Out of stock: 9.4%
Avg brand age: 49 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

Miracle-Gro49%
Pelle & Sol8%
Hardys6%
Dorman & Walsh6%
Jamieson Brothers5%
GROWMOOR5%

Demand & seasonality

Weekly Amazon search volume, last 65 weeks — +18.2% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 23.8×

Open Trend

Top vegetable compost products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Miracle-Gro PEAT FREE Premium Fruit & Vegetable Compost with Organic Plant Food 40 litre

Miracle-Gro£9.464.4★179 rev

Miracle-Gro Performance Organic Fruit & Vegetable Compost - 40 Litre Bag

Miracle-Gro£10.654.5★993 rev

Miracle-Gro PEAT FREE Premium All Purpose Compost with Organic Plant Food 40 Litres

Miracle-Gro£7.134.5★593 rev

Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds

Hardys£10.924.5★4,280 rev

Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding

Dorman & Walsh£9.824.4★194 rev

Newest

by launch date

Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding

Dorman & Walsh£9.82194 rev

4mo ago

TerraGrade Multipurpose Compost 60L | Premium Potting & Garden Soil for Indoor & Outdoor Plants | Nutrient Rich Compost for Vegetables Seeds Seedlings & Houseplants | Moisture Retentive Root Boostin

ecoblaze£10.00356 rev

4mo ago

Pelle & Sol 120L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix

Pelle & Sol£20.686,103 rev

1y ago

Munnie 60L Multi-Purpose Compost Soil Bag Eco-Friendly Seed Compost for Outdoor Plants Nutrient-Rich Potting Mix for Garden Indoor Use Houseplants Pots and Seed Starting

Munnie£10.001,914 rev

2y ago

50 Litres Great Home Growing Salad & Vegetables Grower Bags

STAR SUPPLIES£10.957 rev

2y ago

What buyers say about vegetable compost

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Affordable quality”

Plant Growth23%

“Grow well”

Value For Money20%

“Good Price”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use4%

“Easy to use”

Eco Friendliness2%

“dont confuse this one, as I did, with Happy Compost, which is I believe more eco friendly”

Soft Feel2%

“It's very fluffy”

Size-Overall1%

“Good size”

Moist/Dry1%

“Hold moisture it great”

Weight Light1%

“All the bags were surprisingly light”

What buyers complain about

Quality-Overall13%

“Inconsistent quality”

Plant Growth13%

“Not for the Seeds & Seedlings, Be Aware”

Moist/Dry11%

“Dries out fast”

Value For Money7%

“less than half the price”

Advertised Vs Actual Product6%

“Its not same as shown”

Water Resistance5%

“doesn't absorb water”

Absorbency4%

“Not absorbent”

Size-Overall4%

“The bag size was larger than I expected”

Wood Quality3%

“Too much wood chips I was very disapointed”

Contamination3%

“Probably due to the bag arriving split there's a infestation of fungus gnats slowly driving me insane”

Top return reasons

Size-Overall27%

Advertised Vs Actual Product16%

Water Resistance8%

Value For Money8%

Leak-Proof8%

Quality-Overall5%

Plant Growth5%

Moist/Dry3%