vax steam mop pads
Skip itPrices mostly outside the sweet spot ($6.05–$10.42) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good802.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Bad£87K£87K/yr · 79K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Price range
Bad£6.05–£10.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vax steam mop pads is a £87K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vax steam mop pads market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £62K–£77K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 82%
- Out of stock
- 15.8%
- Avg brand age
- 32 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
24
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
12%
- Vax36%
- Jikefa18%
- VILLAPOOL9%
- KEEPOW8%
- XIANGBIN8%
- BONBELONG8%
- Open — no brand owns it (3 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top vax steam mop pads search terms
- vax steam mop pads43K/yr
- vax steam cleaner pads10K/yr
- vax steamer replacement pads6K/yr
- vax steam mop accessories7K/yr
- vax steam cleaner accessories5K/yr
- vax steam mop replacement pads4K/yr
- vax steamer pads4K/yr
Top vax steam mop pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vax 1-1-132319-00 Genuine Pro Cleaning Pads Blue
Vax£8.784.5★4,073 rev
Jikefa 3PCS Microfiber Steam Mop Pads Replacement Compatible with Vax
Jikefa£6.383.9★113 rev
2-Fibre Pads Compatible with Vax Steam Mop S85-CM S86-SF-CC S86-SF-C
VILLAPOOL£10.424.4★65 rev
KEEPOW 2-Fibre Pads for Vax Steam Mop Replacement Pads Compatible with Vax Steam Mop For Vax Steam Cleaner S85-CM S86-SF-CC S86-SF-C and More 3 Pack 1-1-132319-00
KEEPOW£7.644.4★1,172 rev
XIANGBIN 3Pack Microfiber Steam Mop Pads Replacement Compatible with Vax
XIANGBIN£6.374.3★409 rev
Newest
by launch date
Hogulin for Vax Steam Mop Pads 3 Pcs Blue Steam Mop Pads for Vax Steams Cleaner Pad Compatible with Vax s85-Cm and s86 Models Efficient Floor Cleaning
Hogulin£6.052 rev
Jikefa 3PCS Microfiber Steam Mop Pads Replacement Compatible with Vax
Jikefa£6.38113 rev
2-Fibre Pads Compatible with Vax Steam Mop S85-CM S86-SF-CC S86-SF-C
VILLAPOOL£10.4265 rev
KEEPOW 2-Fibre Pads for Vax Steam Mop Replacement Pads Compatible with Vax Steam Mop For Vax Steam Cleaner S85-CM S86-SF-CC S86-SF-C and More 3 Pack 1-1-132319-00
KEEPOW£7.641,172 rev
XIANGBIN 3Pack Microfiber Steam Mop Pads Replacement Compatible with Vax
XIANGBIN£6.37409 rev
Trending
90-day click momentumHogulin for Vax Steam Mop Pads 3 Pcs Blue Steam Mop Pads for Vax Steams Cleaner Pad Compatible with Vax s85-Cm and s86 Models Efficient Floor Cleaning
Hogulin£6.055.0★
3Pack Microfiber Steamer Mop Pads Compatible with Vax Steam Mop Pads
Generic£6.444.2★
2-Fibre Pads Compatible with Vax Steam Mop S85-CM S86-SF-CC S86-SF-C
VILLAPOOL£10.424.4★
Jikefa 3PCS Microfiber Steam Mop Pads Replacement Compatible with Vax
Jikefa£6.383.9★
Genuine Vax S86-SF-B S86-SF-C S86-SF-P S86-SF-T Steam Cleaner Mop Hook and Loop Microfibre Cleaning Pad Covers (Pack of 2)
Vax£9.494.5★
What buyers say about vax steam mop pads
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is perfect”
“These microfibre steam mop pads are good quality”
“as advertised”
“Excellent value for money”
“you can clean your floors with ease”
“Opening was easy enough though”
“thicker than the branded ones”
“compatibility is not an issue either”
“Works well”
“they stick well”
What buyers complain about
“Too big”
“Not much stick in them”
“Don't velcro”
“The pads are too thick”
“does not attach to the body”
“they do not look as good quality as the ones that came with my steamer”
“They dont grip on to the mop so are totally useless”
“causes the vax steamer to start to overheat not safe to use”
“Not worth it”
“Cheap and thin”
Top return reasons
Common questions
- Is vax steam mop pads profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the vax steam mop pads niche?
- 9 brands and 24 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in vax steam mop pads?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Velcro Quality. The return rate is 1.1%.
- When does demand for vax steam mop pads peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the vax steam mop pads niche?
- Listings span £6.05–£10.42; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.