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Vax Steam Mop

Fail

The top 5 brands take 100% of clicks, so Vax Steam Mop is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£286K/yr119K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
91%top-5 click share · 2 brands · 119 sellers

Flapen Score

Vax Steam Mop against its category

The dotted line is the Home & Garden average. Past it, Vax Steam Mop is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vax Steam Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vax Steam Mop 119K times last year and spent an estimated £286K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £286K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
4.4%
Market size, estimated
£286Ka year
Peak month
November1.8× the quietest month
Top search term
vax steam cleaner44K searches a year

02 · Price

A sale here is worth £54.56.

Listings sell for £54.56 on average, from £4.99 to £80.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £54.56 that is £14K to £27K a year per listing.

Average price
£54.56inside the $15 to $100 sweet spot
Price range
£4.99–£80.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£14K–£27K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Vacuums & Floor Care. It carries 3,642 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Vacuums & Floor Care
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,642per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Vax Steam Mop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£29K£57K£86K£114K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Vax97%
  • Vileda3%

Demand

Vax Steam Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Vax Steam Mop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vax steam cleaner44K/yr
  • vax steam mop36K/yr
  • vax steamer9K/yr
  • vax floor steamer5K/yr
  • vax steam mops4K/yr
  • steam mop vax4K/yr
  • vax steam glide5K/yr
  • steam cleaner vax4K/yr
  • vax steam2K/yr
  • vax steam fresh combi4K/yr

Reviews and returns

What reviews say buyers love and hate about Vax Steam Mop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.18

constantly breaks down

Broken after 4 months

First one failed on second use

Quality-Overall10%−0.06

Bad quality

Poor quality, broken and out of use after a few months

Rubbish

Ease Of Cleaning7%+1.54

I do need a cleaner like this

takes ages to clean anything

Unfortunately doesn't clean properly

Value For Money6%+0.21

Its just more expense that I can do without

not worth the money

It was a touch more expensive than what he paid

Leak-Proof4%

Leaking

it leaks terribly

leaked in the box

Love

Ease Of Cleaning26%+1.54

Cleans very well

Great little cleaner

Good mopping

Ease Of Use15%+1.32

Ease of use

which is handy

Easy to use if you read the instructions

Value For Money11%+0.21

Good value for money

Good value

great value for the money

Quality-Overall10%−0.06

feels well made

product quality

the build quality is high

Advertised Vs Actual Product7%+0.17

As described

It arrived as described

It does the job

Return

2.8% Return rate 7% Fixable by listing

Functionality-Overall26%▆▇▆▇▇█

it didn't entirely work

did absolutely nothing

Not practical

Leak-Proof8%▇▅█▇▆█

Leaking

it leaks terribly

leaked in the box

Heating7%▄▄▅▇▃█

I found it took a lot longer than the 30 seconds the description says it does to heat up

now doesn't produce steam just warm water

No Steam

Ease Of Cleaning7%█▇██▇▆

I do need a cleaner like this

takes ages to clean anything

Unfortunately doesn't clean properly

Size-Overall5%▄█▅▂▄▃

FAQ

Common Vax Steam Mop questions

Answered from the same tracked data.