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Vax Steam Mop

Fail

The top 5 brands take 100% of clicks, so Vax Steam Mop is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£286K/yr119K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
91%top-5 click share · 2 brands · 119 sellers

Flapen Score

Vax Steam Mop against its category

The dotted line is the Home & Garden average. Past it, Vax Steam Mop is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vax Steam Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vax Steam Mop 119K times last year and spent an estimated £286K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £286K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
4.4%
Market size, estimated
£286Ka year
Peak month
November1.8× the quietest month
Top search term
vax steam cleaner44K searches a year

02 · Price

A sale here is worth £54.56.

Listings sell for £54.56 on average, from £4.99 to £80.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £54.56 that is £14K to £27K a year per listing.

Average price
£54.56inside the $15 to $100 sweet spot
Price range
£4.99–£80.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£14K–£27K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Vacuums & Floor Care. It carries 3,642 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Vacuums & Floor Care
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,642per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Vax Steam Mop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£29K£57K£86K£114K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

119

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Vax97%
  • Vileda3%

Demand

Vax Steam Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Vax Steam Mop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vax steam cleaner44K/yr
  • vax steam mop36K/yr
  • vax steamer9K/yr
  • vax floor steamer5K/yr
  • vax steam mops4K/yr
  • steam mop vax4K/yr
  • vax steam glide5K/yr
  • steam cleaner vax4K/yr
  • vax steam2K/yr
  • vax steam fresh combi4K/yr

Reviews and returns

What reviews say buyers love and hate about Vax Steam Mop

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Durability”
2.8%of orders come back
“constantly breaks down”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vax Steam Mop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data