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Vax Filters

Fail

Prices span $5.77–$15.47, mostly outside the sweet spot, so Vax Filters is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£32K/yr37K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
83%top-5 click share · 9 brands · 22 sellers

Flapen Score

Vax Filters against its category

The dotted line is the Home & Garden average. Past it, Vax Filters is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vax Filters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vax Filters 37K times last year and spent an estimated £32K. The top 5 brands take 86% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
9.0%
Market size, estimated
£32Ka year
Peak month
January1.2× the quietest month
Top search term
vax filter replacement11K searches a year

02 · Price

A sale here is worth £9.57.

Listings sell for £9.57 on average, from £5.77 to £15.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £9.57 that is £5K to £7K a year per listing.

Average price
£9.57under the $15 to $100 sweet spot
Price range
£5.77–£15.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Vacuums & Floor Care. It carries 662 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#68in Vacuums & Floor Care
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Vax Filters products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

22

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

10%

  • For Vax52%
  • Leadaybetter11%
  • JOYVOX11%
  • Benfosh6%
  • Fayerkar5%
  • UTP4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Vax Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Vax Filters search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vax filter replacement11K/yr
  • vax filters6K/yr
  • vax hoover filter7K/yr
  • vax filter5K/yr
  • vax air stretch pet max filter3K/yr
  • vax type 90 filter3K/yr
  • vax filter kit type 903K/yr

Reviews and returns

What reviews say buyers love and hate about Vax Filters

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Filtration”
1.5%of orders come back
“Fits perfect on my vac was making a noise due to the filters being blocked”
A buyer, on “Filtration”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vax Filters questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data