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Vax Filters

prices mostly outside the sweet spot ($5.77–$15.47) — Vax Filters doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 8Growth 18Conversion 83Competition 14Returns 86Price range 5Avg price 30Brand share 32Review moat 71Quality gap 28
This niche Category average

Is Vax Filters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vax Filters is a £32K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 34/100.

Vax Filters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.3% over the last 90 days and 9.0% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr5K
Search volume / yr-14.3%37K
Conversion rate9.0%
Avg price£9.57

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 22
Top-5 product click share83%
Open market14%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews662

Top Vax Filters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

  • For Vax52%
  • Leadaybetter11%
  • JOYVOX11%
  • Benfosh6%
  • Fayerkar5%
  • UTP4%
  • Open — no brand owns it (3 brands, 10%)

Vax Filters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR9.0%Products10Brands9Top 5 Brands86%OOS Rate0.0%Rating4.6★Reviews662Avg BSR#68
900700Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Vax Filters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vax filter replacement11K/yr
  • vax filters6K/yr
  • vax hoover filter7K/yr
  • vax filter5K/yr
  • vax air stretch pet max filter3K/yr
  • vax type 90 filter3K/yr
  • vax filter kit type 903K/yr

What reviews say buyers love and hate about Vax Filters

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Size-Overall32%

Fitted perfectly

Quality-Overall19%

Robust Quality and easy to install

Filtration15%

The filter fits perfectly

Value For Money12%

Good price

Advertised Vs Actual Product11%

Just what I needed

What buyers complain about

92% of reviews
Filtration33%

Fits perfect on my vac was making a noise due to the filters being blocked

Durability25%

I have had this less than 6 months and its broken

Size-Overall17%

it does not fit at all

Compatibility-Overall8%

Was sold as an add on to my new hoover as a recommended product when it isnt even compatible

Quality-Overall8%

Poor quality- breaks after 5 months

Vax Filters return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Compatibility-Overall
14%
3Filtration
4%
4Advertised Vs Actual Product
2%
5Functionality-Overall
2%

Common Vax Filters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vax Filters 34/100 on Amazon United Kingdom — Skip it. The niche generates £32K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.3% over the last 90 days.
Search demand for Vax Filters on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.