Is vax filters profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (34/100).

How competitive is the vax filters niche?

9 brands and 22 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in vax filters?

Top complaints mined from reviews: Filtration, Durability, Size-Overall. The return rate is 1.5%.

When does demand for vax filters peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the vax filters niche?

Listings span £5.77–£15.47; the average listing price is £9.57 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.

vax filters

Skip it

Prices mostly outside the sweet spot ($5.77–$15.47) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good662

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.57

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad£32K

£32K/yr · 37K searches

Price range

Bad£5.77–£15.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, vax filters is a £32K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 34/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vax filters market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: £38K–£48K; units × avg price
Conversion rate: 9.0%
Avg BSR: #68
Page quality: 0%
Prime: 90%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

For Vax52%
Leadaybetter11%
JOYVOX11%
Benfosh6%
Fayerkar5%
UTP4%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -14.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top vax filters search terms

vax filter replacement11K/yr -25.5%8.6% conv.
vax filters6K/yr +12.2%3.2% conv.
vax hoover filter7K/yr -12.4%8.5% conv.
vax filter5K/yr -26.9%6.3% conv.
vax air stretch pet max filter3K/yr -4.0%19.8% conv.
vax type 90 filter3K/yr -18.1%19.1% conv.
vax filter kit type 903K/yr -6.9%17.5% conv.

All search terms

Top vax filters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pre Motor & Post Motor Vax Hoover Filters For Vax Type 90 Filter Kit

For Vax£7.594.6★2,770 rev

Replacement Filter for Vax Blade 4 Cordless Vacuum Cleaner 1PCS Washable Accessory 12cm Diameter Compatible With Vax Blade 3 Stick

JOYVOX£6.404.6★199 rev

Leadaybetter 2pack Type 90 HEPA Filter Kit For Vax Zoom & Zoom Pet Series

Leadaybetter£11.554.6★1,185 rev

Benfosh Pre & Post Motor Type 90 Filter for Vax Mach Air Lift Stretch for Vax Zoom & Zoom Pet Series Vacuum Cleaner hoover

Benfosh£6.734.5★161 rev

Fayerkar Type 90 Filters for Vax Mach Air Lift Stretch Pet Max Hoover Vacuum Cleaner 3 Pack Premium Pre & Post Motor HEPA Filter Set Replacement Kit for Vax

Fayerkar£13.284.8★44 rev

Newest

by launch date

Type90 Compatible Replacement Filter Set (Finest-Filters) for Vax Vacuum Cleaners Type 90 Pre & Post Motor Filters High Performance & Cost-Effective Alternative | Packs of 1/2 (1 x Filter Set)

Finest-Filters£7.0328 rev

10mo ago

Replacement Filter for Vax Blade 4 Cordless Vacuum Cleaner 1PCS Washable Accessory 12cm Diameter Compatible With Vax Blade 3 Stick

JOYVOX£6.40199 rev

2y ago

Fayerkar Type 90 Filters for Vax Mach Air Lift Stretch Pet Max Hoover Vacuum Cleaner 3 Pack Premium Pre & Post Motor HEPA Filter Set Replacement Kit for Vax

Fayerkar£13.2844 rev

2y ago

Benfosh Pre & Post Motor Type 90 Filter for Vax Mach Air Lift Stretch for Vax Zoom & Zoom Pet Series Vacuum Cleaner hoover

Benfosh£6.73161 rev

3y ago

Pre Motor & Post Motor Vax Hoover Filters For Vax Type 90 Filter Kit

For Vax£7.592,770 rev

3y ago

What buyers say about vax filters

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Fitted perfectly”

Quality-Overall19%

“Robust Quality and easy to install”

Filtration15%

“The filter fits perfectly”

Value For Money12%

“Good price”

Advertised Vs Actual Product11%

“Just what I needed”

Product Condition3%

“As Good as New”

Maintenance And Repair1%

“Bought once then when they arrived bought more always handy to have spares”

Compatibility-Overall1%

“simply swap out no compatibility issues encountered”

Ease Of Cleaning1%

“Clean carpets again”

Smell1%

“added scent sticks seem to be a bonus”

What buyers complain about

Filtration33%

“Fits perfect on my vac was making a noise due to the filters being blocked”

Durability25%

“I have had this less than 6 months and its broken”

Size-Overall17%

“it does not fit at all”

Compatibility-Overall8%

“Was sold as an add on to my new hoover as a recommended product when it isnt even compatible”

Quality-Overall8%

“Poor quality- breaks after 5 months”

Top return reasons

Size-Overall77%

Compatibility-Overall14%

Filtration4%

Advertised Vs Actual Product2%

Functionality-Overall2%

Quality-Overall1%

Durability0%

Defective Material/Parts0%

Heating0%

Mechanism Issues0%

Common questions

Is vax filters profitable to sell on Amazon United Kingdom?: The niche generates £32K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (34/100).
How competitive is the vax filters niche?: 9 brands and 22 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in vax filters?: Top complaints mined from reviews: Filtration, Durability, Size-Overall. The return rate is 1.5%.
When does demand for vax filters peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the vax filters niche?: Listings span £5.77–£15.47; the average listing price is £9.57 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.