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Vax Cordless Vacuum Cleaners

Fail

The top 5 brands take 100% of clicks, so Vax Cordless Vacuum Cleaners is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£572K/yr181K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
81%top-5 click share · 3 brands · 88 sellers

Flapen Score

Vax Cordless Vacuum Cleaners against its category

The dotted line is the Home & Garden average. Past it, Vax Cordless Vacuum Cleaners is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vax Cordless Vacuum Cleaners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vax Cordless Vacuum Cleaners 181K times last year and spent an estimated £572K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £572K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
2.9%
Market size, estimated
£572Ka year
Peak month
November2.5× the quietest month
Top search term
vax cordless vacuum cleaners94K searches a year

02 · Price

A sale here is worth £108.49.

Listings sell for £108.49 on average, from £68.08 to £134.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £108.49 that is £27K to £54K a year per listing.

Average price
£108.49above the $15 to $100 sweet spot
Price range
£68.08–£134.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£27K–£54K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #147 within Vacuums & Floor Care. It carries 1,904 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#147in Vacuums & Floor Care
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,904per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Vax Cordless Vacuum Cleaners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£57K£114K£172K£229K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Vax94%
  • VACTechPro3%
  • Bulelink3%
  • Open — no brand owns it (0%)

Demand

Vax Cordless Vacuum Cleaners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Vax Cordless Vacuum Cleaners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vax cordless vacuum cleaners94K/yr
  • vax cordless vacuum cleaner23K/yr
  • vax cordless hoover13K/yr
  • vax pace plus cordless vacuum cleaner10K/yr
  • vax cordless7K/yr
  • vax cordless vacuum8K/yr
  • cordless vacuum cleaner vax8K/yr
  • vax vacuum cleaner cordless6K/yr
  • vax onepwr5K/yr
  • vax pace3K/yr

Reviews and returns

What reviews say buyers love and hate about Vax Cordless Vacuum Cleaners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.17

immediately broke after normal use

Failed after 2 months

Did not last as expected

Battery Life11%−0.05

Battery doesnt last very long

Very short battery life

battery life is bad

Charging10%−0.04

Will not charge

takes a while to start charging again

Its also incredibly slow to charge

Ease Of Cleaning8%+0.40

I wouldn't recommend this cleaner

Doesnt clean the carpet

clearly is better to be clean

Weight Heavy6%−0.04

Bit on the heavy side I thought

was way to heavy

It's a little heavy

Love

Value For Money14%+1.21

Brilliant price

Excellent value

Excellent Value for Money

Ease Of Cleaning14%+0.40

cleans well

Good cleaning

Cleans really well

Weight Light11%+1.44

Lightweight and easy to use

Lightweight and easy to handle

Lightweight vacuum, easy to use

Quality-Overall10%

Excellent product for the money

Excellent product

The build quality is as good as higher end models

Battery Life10%−0.05

Battery seems really good

Battery lasts well

Battery life good

Return

2.4% Return rate 6% Fixable by listing

Functionality-Overall24%█▇████
Weight Heavy16%▅█▅▅▄▆

Bit on the heavy side I thought

was way to heavy

It's a little heavy

Battery Life11%▆▄▆▆█▆

Battery doesnt last very long

Very short battery life

battery life is bad

Charging10%▆▆█▇▅█

Will not charge

takes a while to start charging again

Its also incredibly slow to charge

Quality-Overall6%▃▄▆▇▆█

mafe of cheap quality or there is not quality controll

Awful quality

Bit cheaply made

FAQ

Common Vax Cordless Vacuum Cleaners questions

Answered from the same tracked data.