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Vax Cordless Vacuum Cleaners

Fail

The top 5 brands take 100% of clicks, so Vax Cordless Vacuum Cleaners is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£572K/yr181K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
81%top-5 click share · 3 brands · 88 sellers

Flapen Score

Vax Cordless Vacuum Cleaners against its category

The dotted line is the Home & Garden average. Past it, Vax Cordless Vacuum Cleaners is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vax Cordless Vacuum Cleaners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vax Cordless Vacuum Cleaners 181K times last year and spent an estimated £572K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £572K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
2.9%
Market size, estimated
£572Ka year
Peak month
November2.5× the quietest month
Top search term
vax cordless vacuum cleaners94K searches a year

02 · Price

A sale here is worth £108.49.

Listings sell for £108.49 on average, from £68.08 to £134.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £108.49 that is £27K to £54K a year per listing.

Average price
£108.49above the $15 to $100 sweet spot
Price range
£68.08–£134.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£27K–£54K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #147 within Vacuums & Floor Care. It carries 1,904 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#147in Vacuums & Floor Care
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,904per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Vax Cordless Vacuum Cleaners products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£57K£114K£172K£229K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

88

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Vax94%
  • VACTechPro3%
  • Bulelink3%
  • Open — no brand owns it (0%)

Demand

Vax Cordless Vacuum Cleaners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Vax Cordless Vacuum Cleaners search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vax cordless vacuum cleaners94K/yr
  • vax cordless vacuum cleaner23K/yr
  • vax cordless hoover13K/yr
  • vax pace plus cordless vacuum cleaner10K/yr
  • vax cordless7K/yr
  • vax cordless vacuum8K/yr
  • cordless vacuum cleaner vax8K/yr
  • vax vacuum cleaner cordless6K/yr
  • vax onepwr5K/yr
  • vax pace3K/yr

Reviews and returns

What reviews say buyers love and hate about Vax Cordless Vacuum Cleaners

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
11%of negative reviews mention “Durability”
2.4%of orders come back
“immediately broke after normal use”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vax Cordless Vacuum Cleaners questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data