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Vava Night Light

Fail

The top 5 brands take 100% of clicks, so Vava Night Light is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£256K/yr317K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
96%top-5 click share · 5 brands · 42 sellers

Flapen Score

Vava Night Light against its category

The dotted line is the Home & Garden average. Past it, Vava Night Light is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vava Night Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vava Night Light 317K times last year and spent an estimated £256K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £256K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
7.7%
Market size, estimated
£256Ka year
Peak month
July1.7× the quietest month
Top search term
baby room thermometer72K searches a year

02 · Price

A sale here is worth £10.44.

Listings sell for £10.44 on average, from £3.56 to £23.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At £10.44 that is £42K to £52K a year per listing.

Average price
£10.44under the $15 to $100 sweet spot
Price range
£3.56–£23.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
4,000–5,000
Revenue per listing a year
£42K–£52K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #7 within Thermometers & Meteorological Instruments. It carries 6,806 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#7in Thermometers & Meteorological Instruments
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,806per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Vava Night Light products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£51K£102K£153K£205K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

42

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Tommee Tippee77%
  • TempPro8%
  • Nuby6%
  • flintronic5%
  • Houdian4%
  • Open — no brand owns it (0%)

Demand

Vava Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Vava Night Light search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby room thermometer72K/yr
  • room thermometer baby21K/yr
  • gro egg34K/yr
  • room temperature monitor for baby21K/yr
  • groegg16K/yr
  • room thermometer baby nursery36K/yr
  • grow egg room thermometer baby12K/yr
  • grow egg12K/yr
  • tommee tippee grow egg 25K/yr
  • tommee tippee thermometer14K/yr

Reviews and returns

What reviews say buyers love and hate about Vava Night Light

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
1.1%of orders come back
“Also broke very easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vava Night Light questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data