vase
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great368.01avg incumbent reviews — the moat a new listing must climb
Market size
Good£713K£713K/yr · 2.9M searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£3.96–£33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.21avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vase is a £713K/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vase market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- £561K–£673K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 81%
- Out of stock
- 3.7%
- Avg brand age
- 34 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
61
Top-5 brand share
40%
Top 20: 77%
Top-5 click share
31%
Top 20: 66%
Open market
56%
- Vzmiza16%
- GUKJOB8%
- Eastrise6%
- CEMABT5%
- DARENYI4%
- anquephd4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.4% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Top vase search terms
- vase1.1M/yr
- flower vase318K/yr
- vases239K/yr
- vases for flowers198K/yr
- glass vase142K/yr
- ceramic vase95K/yr
- small vase85K/yr
- white vase81K/yr
- glass vases for flowers83K/yr
- large vase74K/yr
Top vase products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GUKJOB Ceramic Vase Flower Vase Ceramic Vases for Flowers Decorative Vases for Pampas Grass Decoration for Home Living Room Dining Table Farmhouse Office Decor (White)
GUKJOB£9.434.5★429 rev
Vzmiza Clear Glass Vase Premium Quality Flower VaseNon-Slip Pad White VaseRustic Home Decor Decorative VaseModern Farmhouse Ideal Shelf Mantle Table & Entryway Decor Transparent 20x9.4x9.4 cm
Vzmiza£8.654.5★765 rev
New 2026 Design Ribbed Glass Vase - Patented Wide Ribbed Vase for Wedding Reception Home Decor Housewarming Gift (Clear) Decorative Flower Vases - Bud Vase for Centerpieces Cylinder Vases
Vzmiza£9.544.8★26 rev
CEMABT Glass Vases for FlowersThickened 3.4 lb Morden vases for Tables Centerpieces vase for Home Decor Crystal Colorful and Clear Rose Large Vases Christmas Day Gifts(Heavy Duty)
CEMABT£13.334.7★1,526 rev
DARENYI Glass Vase 20cm Clear Flower Vase for Home Decor Office Wedding
DARENYI£9.224.6★415 rev
Newest
by launch date
NUPTIO Ceramic White Vase for Flower: 20cm Tall Ribbed Textured Centrepiece
NUPTIO£12.0852 rev
Der Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces
Der Rose£10.7847 rev
Eastrise Plastic Vases Nordic Geometric Flower Vases (White)
Eastrise£5.7232 rev
Eastrise Plastic Vases Nordic Geometric Flower Vases (Pink)
Eastrise£6.0032 rev
New 2026 Design Ribbed Glass Vase - Patented Wide Ribbed Vase for Wedding Reception Home Decor Housewarming Gift (Clear) Decorative Flower Vases - Bud Vase for Centerpieces Cylinder Vases
Vzmiza£9.5426 rev
Trending
90-day click momentumEastrise Plastic Vases Nordic Geometric Flower Vases (Pink)
Eastrise£6.004.2★
Eastrise Plastic Vases Nordic Geometric Flower Vases (White)
Eastrise£5.724.2★
Der Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces
Der Rose£10.784.8★
Anquephd 20 cm Small Vases Decoration for Table Decoration with Sealing Plug for Kitchen Containers Modern Flower Vase Glass Mini Vase Tulip Sets Wedding Decoration for Tables (Clear 19.8 cm)
anquephd£7.744.2★
Anquephd 20cm White Ceramic Vases for Pampas Grass Minimalist Style Flower Vase for Modern Decor for Entryway Bookshelf Fireplace Shelf Decorative(White 20CM)
anquephd£8.134.6★
What buyers say about vase
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality glass”
“fits perfectly with my living room decor”
“Very affordable”
“Lovely design”
“love the colour”
“As Advertised”
“Housewarming gift”
“Very sturdy”
“Looks stylish”
“The material still has a clear appearance that allows the stems”
What buyers complain about
“Not fit for purpose”
“It wasn't the cheap”
“Disappointing Glass Quality”
“False advertising”
“Its more subtle in colour than it looks”
“Its made of plastic instead of glass”
“It's very thin”
“Leaks”
“Not as durable as advertised”
“It definitely wouldn't be suitable to give as a gift”
Top return reasons
Common questions
- Is vase profitable to sell on Amazon United Kingdom?
- The niche generates £713K/yr across 68 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -42.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the vase niche?
- 49 brands and 61 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in vase?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.3%.
- When does demand for vase peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the vase niche?
- Listings span £3.96–£33.98; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.