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Vallejo

Fail

The top 5 brands take 100% of clicks, so Vallejo is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£179K/yr216K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
62%top-5 click share · 1 brands · 33 sellers

Flapen Score

Vallejo against its category

The dotted line is the Home & Garden average. Past it, Vallejo is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vallejo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vallejo 216K times last year and spent an estimated £179K. One brand takes every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
1.6%
Market size, estimated
£179Ka year
Top search term
vallejo paint set87K searches a year

02 · Price

A sale here is worth £51.19.

Listings sell for £51.19 on average, from £2.52 to £260.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £51.19 that is £5K to £13K a year per listing.

Average price
£51.19inside the $15 to $100 sweet spot
Price range
£2.52–£260.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within Painting. It carries 3,556 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#327in Painting
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,556per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Vallejo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

33

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • Vallejo100%
  • Open — no brand owns it (0%)

Demand

Vallejo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Vallejo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vallejo paint set87K/yr
  • vallejo55K/yr
  • vallejo paint48K/yr
  • vallejo paints7K/yr
  • vallejo game color6K/yr
  • vallejo model color5K/yr
  • vallejo paint sets6K/yr
  • tamiya paint set3K/yr

Reviews and returns

What reviews say buyers love and hate about Vallejo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Value For Money”
0.3%of orders come back
“Tiny bit pricer than buying the other Vallejo kits for the paint”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vallejo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data