vallejo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£51.19avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£179K£179K/yr · 216K searches
Price range
Okay£2.52–£260.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,555.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vallejo is a £179K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
vallejo market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £154K–£205K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #327
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Vallejo100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 44 weeks — -25.4% search growth over the last 90 days.Top vallejo search terms
- vallejo paint set87K/yr
- vallejo55K/yr
- vallejo paint48K/yr
- vallejo paints7K/yr
- vallejo game color6K/yr
- vallejo model color5K/yr
- vallejo paint sets6K/yr
- tamiya paint set3K/yr
Top vallejo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures
Vallejo£28.134.8★2,058 rev
Vallejo VAL80260 Model Paint Set Various 8 ml (Pack of 40)
Vallejo£53.594.0★233 rev
Vallejo AV Model Color Set - Wargames Special (16)
Vallejo£32.534.6★105 rev
Vallejo Model Color Set Acrylic Paints for Miniatures and Figures 18 ml Self-Leveling BSL System Matte Finish Multicolor
Vallejo£29.574.7★401 rev
Vallejo Model Color Set 16 Acrylic Paints for Miniatures Matte Finish 18 ml Bottles with Dropper Includes Color Chart for Modeling and Dioramas
Vallejo£28.934.7★1,329 rev
Newest
by launch date
Vallejo True Metallic Metal Set Complete Collection of 80 Colors 20 Color Families Brushes and Exclusive Figures for Painting and Airbrushing
Vallejo£260.736 rev
Vallejo True Metallic Paint Set 4 Colors for Metal Painting Includes Base Light Shade Airbrush Consistent and Versatile Results
Vallejo£11.70176 rev
Prince August Lavis Ombre Vallejo - Games Range - G203
Vallejo£28.2939 rev
Vellejo 72202 Model Kit Multi-Colour
Vallejo£25.8462 rev
Vallejo AV Model Color Set - Wargames Special (16)
Vallejo£32.53105 rev
Trending
90-day click momentum
AV Vallejo Model Color Set - Combination Case (80 Colors)
Vallejo£175.474.4★
Vallejo True Metallic Metal Set Complete Collection of 80 Colors 20 Color Families Brushes and Exclusive Figures for Painting and Airbrushing
Vallejo£260.735.0★
Vallejo True Metallic Paint Set 4 Colors for Metal Painting Includes Base Light Shade Airbrush Consistent and Versatile Results
Vallejo£11.704.7★
Vallejo VJ70928 Model Color 17 ml Acrylic Paint - Light Flesh
Vallejo£2.524.6★
Vellejo 72202 Model Kit Multi-Colour
Vallejo£25.844.8★
What buyers say about vallejo
What buyers praise and complain about, mined from review topics.What buyers love
“Great as expected from brand”
“Useful colours”
“Great value”
“Great paint”
“Great fun to build”
“Good coverage and adhesion”
“Just like described good for purpose”
“Great collection of paints”
“I would love it if they started adding small metal balls to the paints”
“the application is just so smooth”
What buyers complain about
“Tiny bit pricer than buying the other Vallejo kits for the paint”
“Base colour coverage was poor”
“4 bottles had leaked inside the case”
“damaged the manual”
“a little goes a long way if you thin it a little”
“Generally felt cheap”
“The plastic of the bottle is really flimsy”
“Theyre tiny bottles”
Top return reasons
Common questions
- Is vallejo profitable to sell on Amazon United Kingdom?
- The niche generates £179K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the vallejo niche?
- 1 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vallejo?
- Top complaints mined from reviews: Value For Money, Color, Leak-Proof. The return rate is 0.3%.
- What does it cost to enter the vallejo niche?
- Listings span £2.52–£260.73; the average listing price is £51.19 (sweet spot $15–$100). The average incumbent carries 3,556 reviews — the moat a new listing must climb.