- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £179K/yr216K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 62%top-5 click share · 1 brands · 33 sellers
Flapen Score
Vallejo against its category
The dotted line is the Home & Garden average. Past it, Vallejo is stronger. Inside it, weaker.
Market
The Vallejo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vallejo 216K times last year and spent an estimated £179K. One brand takes every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £179Ka year
- Top search term
- vallejo paint set87K searches a year
02 · Price
A sale here is worth £51.19.
Listings sell for £51.19 on average, from £2.52 to £260.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £51.19 that is £5K to £13K a year per listing.
- Average price
- £51.19inside the $15 to $100 sweet spot
- Price range
- £2.52–£260.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£13K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within Painting. It carries 3,556 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #327in Painting
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,556per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Vallejo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures
- Price
- £28.13
- Rating
- 4.8/5
- Reviews
- 2,058
- Age
- 13y ago

Vallejo VAL80260 Model Paint Set Various 8 ml (Pack of 40)
- Price
- £53.59
- Rating
- 4.0/5
- Reviews
- 233
- Age
- 5y ago

Vallejo AV Model Color Set - Wargames Special (16)
- Price
- £32.53
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 1y ago

Vallejo Model Color Set Acrylic Paints for Miniatures and Figures 18 ml Self-Leveling BSL System Matte Finish Multicolor
- Price
- £29.57
- Rating
- 4.7/5
- Reviews
- 401
- Age
- 13y ago

Vallejo Model Color Set 16 Acrylic Paints for Miniatures Matte Finish 18 ml Bottles with Dropper Includes Color Chart for Modeling and Dioramas
- Price
- £28.93
- Rating
- 4.7/5
- Reviews
- 1,329
- Age
- 13y ago
Trending
90-day click momentum
AV Vallejo Model Color Set - Combination Case (80 Colors)
- Price
- £175.47
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago

Vallejo True Metallic Metal Set Complete Collection of 80 Colors 20 Color Families Brushes and Exclusive Figures for Painting and Airbrushing
- Price
- £260.73
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago

Vallejo True Metallic Paint Set 4 Colors for Metal Painting Includes Base Light Shade Airbrush Consistent and Versatile Results
- Price
- £11.70
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 9mo ago

Vallejo VJ70928 Model Color 17 ml Acrylic Paint - Light Flesh
- Price
- £2.52
- Rating
- 4.6/5
- Reviews
- 25,258
- Age
- 15y ago

Vellejo 72202 Model Kit Multi-Colour
- Price
- £25.84
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 1y ago
Newest
by launch date
Vallejo True Metallic Metal Set Complete Collection of 80 Colors 20 Color Families Brushes and Exclusive Figures for Painting and Airbrushing
- Price
- £260.73
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago

Vallejo True Metallic Paint Set 4 Colors for Metal Painting Includes Base Light Shade Airbrush Consistent and Versatile Results
- Price
- £11.70
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 9mo ago

Prince August Lavis Ombre Vallejo - Games Range - G203
- Price
- £28.29
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Vellejo 72202 Model Kit Multi-Colour
- Price
- £25.84
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 1y ago

Vallejo AV Model Color Set - Wargames Special (16)
- Price
- £32.53
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Vallejo100%
- Open — no brand owns it (0%)
Demand
Vallejo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Vallejo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vallejo paint set87K/yr
- vallejo55K/yr
- vallejo paint48K/yr
- vallejo paints7K/yr
- vallejo game color6K/yr
- vallejo model color5K/yr
- vallejo paint sets6K/yr
- tamiya paint set3K/yr
Reviews and returns
What reviews say buyers love and hate about Vallejo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny bit pricer than buying the other Vallejo kits for the paint
Total waste of money
Base colour coverage was poor
What no brown
4 bottles had leaked inside the case
damaged the manual
a little goes a long way if you thin it a little
if you do want it to be thinner thats not a big deal at all
Love
Great as expected from brand
Highest calibre
Excellent product
Useful colours
There are a good bunch of colours
I got these as they had a good range of colours
Great value
Excellent value for money
Good price
Great paint
Very nice paints
Great paints, with a good selection of colours
Great fun to build
Return
0.3% Return rate 36% Fixable by listing
Base colour coverage was poor
What no brown
Generally felt cheap
Very poor quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vallejo questions
Answered from the same tracked data.









