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Valentines Teddy

Fail

Demand is soft, at -95.9% this quarter, so Valentines Teddy is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£126K/yr212K searches / yr
90-day growth
-95.9%search demand this quarter
Competition
40%top-5 click share · 22 brands · 71 sellers

Flapen Score

Valentines Teddy against its category

The dotted line is the Home & Garden average. Past it, Valentines Teddy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Teddy 212K times last year and spent an estimated £126K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -95.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-95.9%
Conversion, latest week
5.7%
Market size, estimated
£126Ka year
Peak month
February69.7× the quietest month
Top search term
i love you teddy16K searches a year

02 · Price

A sale here is worth £10.46.

Listings sell for £10.46 on average, from £5.20 to £19.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.46 that is £1K to £3K a year per listing.

Average price
£10.46under the $15 to $100 sweet spot
Price range
£5.20–£19.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #1,408 within Decorative Accessories. It carries 187 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
91%
Out of stock, average day
19.6%
Average rank
#1,408in Decorative Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
187per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Valentines Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22 rising

Sellers

71

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

40%

Top 20: 84%

Open market

31%

  • Me To You37%
  • AURORA11%
  • My OLi6%
  • Paws Inc.6%
  • Offer Shop5%
  • I LOVE FANCY DRESS5%

Demand

Valentines Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 69.7×

Search terms

Top Valentines Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • i love you teddy16K/yr
  • i love you teddy bear8K/yr
  • heart teddy12K/yr
  • love teddy7K/yr
  • love heart teddy5K/yr
  • valentines teddy45K/yr
  • valentines teddy bear18K/yr
  • valentines bear12K/yr
  • valentines plush17K/yr
  • valentines day teddy bear9K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.27

bigger than expected

Too small

plushes are pretty small

Value For Money9%+0.84

I think the current price of £22 is a little bit too expensive for what you get

and it was £7 wouldnt buy again

It is probably a little bit pricey at £20

Quality-Overall3%+0.42

quality falls short of expectations

It is tiny quality is ok

Material Quality2%−0.03

materials feel cheap

The plush toy materials do feel a little cheap

Advertised Vs Actual Product2%+0.11

It's also one of those rare occassions where the listings on the site don't actually do the product justice

Love

Gifting Purpose30%+0.68

Cute present

Nice as a gift

Beautiful gift

Quality-Overall17%+0.42

is well made

quality cute teddy

Good quality

Soft Feel12%

Soft teddy

soft to the touch

Extremely soft

Size-Overall10%−0.27

Good size

I actually prefer it this size because its so cute

The actual penguin plushies are a good size

Value For Money10%+0.84

Good value

Good value for money

Worth it

Return

0.8% Return rate 67% Fixable by listing

Size-Overall50%▆▃▆█▅▆

bigger than expected

Too small

plushes are pretty small

Advertised Vs Actual Product14%▁█▁▁▁▇

It's also one of those rare occassions where the listings on the site don't actually do the product justice

Quality-Overall11%█▇▄▁▁▁

quality falls short of expectations

It is tiny quality is ok

Defective Material/Parts7%▁▅█▁▁▁
Cushion4%▁█▁▁▁▁

FAQ

Common Valentines Teddy questions

Answered from the same tracked data.