Skip to content

Valentines Decorations

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -98.9% this quarter, so Valentines Decorations is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£231K/yr742K searches / yr
90-day growth
-98.9%search demand this quarter
Competition
35%top-5 click share · 27 brands · 34 sellers

Flapen Score

Valentines Decorations against its category

The dotted line is the Home & Garden average. Past it, Valentines Decorations is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Decorations 742K times last year and spent an estimated £231K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 742K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -98.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months
742K
Growth, 90 days vs prior 90
-98.9%
Conversion, latest week
4.9%
Market size, estimated
£231Ka year
Peak month
February256.4× the quietest month
Top search term
heart decorations23K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £1.81 to £15.54. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £6.37 that is £2K to £3K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£1.81–£15.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #1,208 within Party Supplies. It carries 594 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#1,208in Party Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
594per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Valentines Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 falling

Sellers

34

Top-5 brand share

42%

Top 20: 90%

Top-5 click share

35%

Top 20: 82%

Open market

53%

  • Fogcosy14%
  • obqo12%
  • AUXHCYL6%
  • Solivive5%
  • Hutato5%
  • HAOXIZI5%

Demand

Valentines Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 256.4×

Search terms

Top Valentines Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart decorations23K/yr
  • valentines decorations467K/yr
  • love decorations6K/yr
  • heart decorations hanging8K/yr
  • love heart decorations5K/yr
  • valentines day decorations90K/yr
  • valentine decorations30K/yr
  • valentines decor23K/yr
  • valentines table decorations24K/yr
  • happy valentines day7K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+0.68

Low quality not on time delivery

Awful quality

Absolutely rubbish

Size-Overall7%

Not fit for purpose do not buy waste of money

bigger than they look in the picture

They are so small

Advertised Vs Actual Product7%−0.05

dont look anything like the photos

Not what they appear in the pictures

Not quite what they say

Value For Money7%+1.58

Not worth in the price

Not value for money

Not worth the money

Durability5%−0.06

Didnt last five minutes

Only stayed lite for 5 minutes if that not buy again

Love

Quality-Overall33%+0.68

The hearts are of great quality

Excellent quality petals

Decent quality

Value For Money24%+1.58

overall its a nice kit for the price

worth the money

Good value for price

Color5%+0.44

The colors are bright

They do look so cute and the colour is bold and bright

Beautiful rose petals

Advertised Vs Actual Product4%−0.05

As it says

Exactly what i needed

Assembly/Installation4%−0.05

easy assemble

It was easy to set up

the stickers to get the letters on the wall were easy to assemble

Return

0.8% Return rate 28% Fixable by listing

Quality-Overall21%▆▇█▃█▄

Low quality not on time delivery

Awful quality

Absolutely rubbish

Size-Overall14%█▇▃▄▆▅

Not fit for purpose do not buy waste of money

bigger than they look in the picture

They are so small

Color7%▆▂▁▅█▄
Functionality-Overall7%▁▃▁▃▅█
Inflation/Deflation6%▁▄▄▄█▁

they most certainly DO NOT when you inflate them

little be awkward to inflate

when you inflate them they lose all shape

FAQ

Common Valentines Decorations questions

Answered from the same tracked data.