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Valentines Decorations

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -98.9% this quarter, so Valentines Decorations is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£231K/yr742K searches / yr
90-day growth
-98.9%search demand this quarter
Competition
35%top-5 click share · 27 brands · 34 sellers

Flapen Score

Valentines Decorations against its category

The dotted line is the Home & Garden average. Past it, Valentines Decorations is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Decorations 742K times last year and spent an estimated £231K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 742K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -98.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months
742K
Growth, 90 days vs prior 90
-98.9%
Conversion, latest week
4.9%
Market size, estimated
£231Ka year
Peak month
February256.4× the quietest month
Top search term
heart decorations23K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £1.81 to £15.54. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £6.37 that is £2K to £3K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£1.81–£15.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #1,208 within Party Supplies. It carries 594 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#1,208in Party Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
594per listing
Listings tracked
32

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Valentines Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 falling

Sellers

34

Est. top-5 brand share

42%

Top 20: 90%

Est. top-5 click share

35%

Top 20: 82%

Open market

53%

  • Fogcosy14%
  • obqo12%
  • AUXHCYL6%
  • Solivive5%
  • Hutato5%
  • HAOXIZI5%

Demand

Valentines Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 256.4×

Search terms

Top Valentines Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heart decorations23K/yr
  • valentines decorations467K/yr
  • love decorations6K/yr
  • heart decorations hanging8K/yr
  • love heart decorations5K/yr
  • valentines day decorations90K/yr
  • valentine decorations30K/yr
  • valentines decor23K/yr
  • valentines table decorations24K/yr
  • happy valentines day7K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Decorations

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Low quality not on time delivery”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Valentines Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data