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Valentines

Fail

The top 5 products take 100% of clicks, so Valentines is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£321K/yr1.3M searches / yr
90-day growth
+8.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Valentines against its category

The dotted line is the Home & Garden average. Past it, Valentines is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines 1.3M times last year and spent an estimated £321K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
2.1%
Market size, estimated
£321Ka year
Peak month
December8.1× the quietest month
Top search term
gifts for girlfriend394K searches a year

02 · Price

A sale here is worth £11.35.

Listings sell for £11.35 on average, from £7.00 to £22.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £11.35 that is £9K to £11K a year per listing.

Average price
£11.35under the $15 to $100 sweet spot
Price range
£7.00–£22.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1 within Decorative Accessories. It carries 4,584 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#1in Decorative Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,584per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Valentines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£80K£161K£241K£321K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Shoppawhile85%
  • Jeasona6%
  • VELENTI5%
  • Kyralyn4%

Demand

Valentines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Valentines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gifts for girlfriend394K/yr
  • girlfriend gifts313K/yr
  • birthday gifts for girlfriend60K/yr
  • gift for girlfriend90K/yr
  • girlfriend birthday gifts41K/yr
  • gifts for girlfriend birthday19K/yr
  • girlfriend91K/yr
  • cute gifts for girlfriend60K/yr
  • presents for girlfriend55K/yr
  • gift ideas for girlfriend14K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.14

the hood is quite big

Too small

bit smaller size than expected

Value For Money12%

Look more expensive than they were

Not worth it

definitely over priced for the size

Stitch/Finish/Polish5%−0.03

have been blatantly repaired with stitching of the wrong colour

Gifting Purpose3%+1.87

Thought it would be a good extra for a birthday present just sending it back now

Quality-Overall3%+0.36

Terrible cheap made

Love

Quality-Overall26%+0.36

Very nice, cute handmade crotchet, excellent for gift

Good quality socks

Excellent quality

Gifting Purpose21%+1.87

great for a little gift

Great gift

Perfect gift idea

Soft Feel11%

Soft light and fluffy

This is such a soft blanket

Cute and soft

Value For Money7%

Good value for money

still worth the money

Good price

Size-Overall6%−0.14

Fits beautifully

is a perfect length for 10-13yro

Great sized bottle

Return

0.4% Return rate 55% Fixable by listing

Size-Overall44%▄█▄▁█▁

the hood is quite big

Too small

bit smaller size than expected

Quality-Overall18%▃▂█▁▄▁

Terrible cheap made

Value For Money12%▄▂▆▁▅█

Look more expensive than they were

Not worth it

definitely over priced for the size

Advertised Vs Actual Product9%▁▄▁▆▁█
Compatibility-Overall3%█▁▁▁▁▁

FAQ

Common Valentines questions

Answered from the same tracked data.