Valentines
FailThe top 5 products take 100% of clicks, so Valentines is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £321K/yr1.3M searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 7 sellers
Flapen Score
Valentines against its category
The dotted line is the Home & Garden average. Past it, Valentines is stronger. Inside it, weaker.
Market
The Valentines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Valentines 1.3M times last year and spent an estimated £321K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £321Ka year
- Peak month
- December8.1× the quietest month
- Top search term
- gifts for girlfriend394K searches a year
02 · Price
A sale here is worth £11.35.
Listings sell for £11.35 on average, from £7.00 to £22.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £11.35 that is £9K to £11K a year per listing.
- Average price
- £11.35under the $15 to $100 sweet spot
- Price range
- £7.00–£22.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1 within Decorative Accessories. It carries 4,584 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #1in Decorative Accessories
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,584per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Valentines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shoppawhile Sloth Gifts for Women Wearable Hooded Blanket Soft Cute Warm Fluffy Sloth Hooded Blanket 59 * 51 inch
- Price
- £22.48
- Rating
- 4.6/5
- Reviews
- 1,617
- Age
- 4y ago

Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 14,074
- Age
- 8y ago

VELENTI Handmade Crochet Penguin Gift Cute Romantic Present for Him or Her Boyfriend Girlfriend Husband Wife I Love You Anniversary Birthday Wedding or Easter Gift for Couples
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 2,260
- Age
- 1y ago

Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea
- Price
- £7.00
- Rating
- 4.7/5
- Reviews
- 383
- Age
- 12mo ago
Trending
estimated 90-day click momentum
Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea
- Price
- £7.00
- Rating
- 4.7/5
- Reviews
- 383
- Age
- 12mo ago

Shoppawhile Sloth Gifts for Women Wearable Hooded Blanket Soft Cute Warm Fluffy Sloth Hooded Blanket 59 * 51 inch
- Price
- £22.48
- Rating
- 4.6/5
- Reviews
- 1,617
- Age
- 4y ago

Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 14,074
- Age
- 8y ago

VELENTI Handmade Crochet Penguin Gift Cute Romantic Present for Him or Her Boyfriend Girlfriend Husband Wife I Love You Anniversary Birthday Wedding or Easter Gift for Couples
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 2,260
- Age
- 1y ago
Newest
by launch date
Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea
- Price
- £7.00
- Rating
- 4.7/5
- Reviews
- 383
- Age
- 12mo ago

VELENTI Handmade Crochet Penguin Gift Cute Romantic Present for Him or Her Boyfriend Girlfriend Husband Wife I Love You Anniversary Birthday Wedding or Easter Gift for Couples
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 2,260
- Age
- 1y ago

Shoppawhile Sloth Gifts for Women Wearable Hooded Blanket Soft Cute Warm Fluffy Sloth Hooded Blanket 59 * 51 inch
- Price
- £22.48
- Rating
- 4.6/5
- Reviews
- 1,617
- Age
- 4y ago

Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 14,074
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Shoppawhile85%
- Jeasona6%
- VELENTI5%
- Kyralyn4%
Demand
Valentines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.1×
Search terms
Top Valentines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gifts for girlfriend394K/yr
- girlfriend gifts313K/yr
- birthday gifts for girlfriend60K/yr
- gift for girlfriend90K/yr
- girlfriend birthday gifts41K/yr
- gifts for girlfriend birthday19K/yr
- girlfriend91K/yr
- cute gifts for girlfriend60K/yr
- presents for girlfriend55K/yr
- gift ideas for girlfriend14K/yr
Reviews and returns
What reviews say buyers love and hate about Valentines
We read the reviews and the return reasons for every product selling here.
“the hood is quite big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









