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Valance Sheet Double Bed

Fail

Demand is soft, at -11.2% this quarter, so Valance Sheet Double Bed is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£100K/yr446K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
43%top-5 click share · 15 brands · 17 sellers

Flapen Score

Valance Sheet Double Bed against its category

The dotted line is the Home & Garden average. Past it, Valance Sheet Double Bed is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valance Sheet Double Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valance Sheet Double Bed 446K times last year and spent an estimated £100K. The top 5 brands take 83% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
2.2%
Market size, estimated
£100Ka year
Peak month
September1.6× the quietest month
Top search term
valance sheet double bed98K searches a year

02 · Price

A sale here is worth £10.07.

Listings sell for £10.07 on average, from £6.24 to £30.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.07 that is £1K to £3K a year per listing.

Average price
£10.07under the $15 to $100 sweet spot
Price range
£6.24–£30.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 11,342 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
50%
Out of stock, average day
3.9%
Average rank
#30in Home Textiles
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,342per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Valance Sheet Double Bed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

17

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 87%

Open market

14%

  • Utopia Bedding55%
  • Filo Magico11%
  • Vocander10%
  • RIMELA4%
  • LAWRANCE CAPRINO3%
  • Belledorm3%
  • Open — no brand owns it (9 brands, 14%)

Demand

Valance Sheet Double Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Valance Sheet Double Bed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • valance sheet double bed98K/yr
  • bed skirt58K/yr
  • valance sheets king size39K/yr
  • valance sheet34K/yr
  • bed skirt double22K/yr
  • valance25K/yr
  • double valance sheet20K/yr
  • bed skirts & valances21K/yr
  • double bed valance skirt11K/yr
  • bed valance14K/yr

Reviews and returns

What reviews say buyers love and hate about Valance Sheet Double Bed

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
1.0%of orders come back
“a little loose”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Valance Sheet Double Bed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data