Vacuum Cleaner
MaybeShoppers spend $22.4M a year here. But demand is soft, at -2.5% this quarter, so Vacuum Cleaner is a Maybe.
- Flapen Score
- 60 / 100Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 5160
- Market size
- £22.4M/yr11.3M searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 151 sellers
Flapen Score
Vacuum Cleaner against its category
The dotted line is the Home & Garden average. Past it, Vacuum Cleaner is stronger. Inside it, weaker.
Market
The Vacuum Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vacuum Cleaner 11.3M times last year and spent an estimated £22.4M. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 11.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22.4M a year.
- Searches, last 12 months
- 11.3M
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £22.4Ma year
- Peak month
- October1.8× the quietest month
- Top search term
- vacuum cleaner2.9M searches a year
02 · Price
A sale here is worth £76.71.
Listings sell for £76.71 on average, from £23.76 to £165.45. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £76.71 that is £384K to £460K a year per listing.
- Average price
- £76.71inside the $15 to $100 sweet spot
- Price range
- £23.76–£165.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £384K–£460K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #23 within Vacuums & Floor Care. It carries 3,727 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #23in Vacuums & Floor Care
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,727per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 10 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Vacuum Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Cylinder Bagless Vacuum Cleaner for Hardfloor Carpet & Car Compact & Lightweight 700W 1.5L Black
- Price
- £35.12
- Rating
- 4.4/5
- Reviews
- 13,306
- Age
- 9y ago
Akitas V8 3-in-1 Cordless Hoover Vacuum Cleaner Handheld & Upright Lightweight 22.2 V 150 W Rechargeable Lithium Battery for Floors Carpets and Pet Hair
- Price
- £44.02
- Rating
- 4.2/5
- Reviews
- 19,296
- Age
- 4y ago
VACTechPro Cordless Vacuum Cleaner 35KPa/45Mins Stick Vacuum 6-in-1 Lightweight Powerful Handheld Vacuums with Detachable Battery Anti-Tangled Upright Vacuum for Pet Hair Carpet Home Stair Car
- Price
- £68.08
- Rating
- 4.4/5
- Reviews
- 5,439
- Age
- 4mo ago
600W 50kPa 70Mins Cordless Vacuum Cleaner 1.8L Self-Standing Anti-Tangle Vacuum cleaners for Home with OLED Touch Screen Wall-Mounted Charging for Pet Carpet Car Hardwood Floor
- Price
- £101.21
- Rating
- 4.5/5
- Reviews
- 11,582
- Age
- 1y ago
VYTRONIX 3-in-1 Cordless Vacuum Cleaner 22.2V | Powerful & Lightweight | 40 Minute Run Time | Rechargeable Lithium-Ion Battery | Great for Pet Hair Carpets & Hard Floors | Upright Handheld Stick
- Price
- £46.34
- Rating
- 4.3/5
- Reviews
- 2,478
- Age
- 1y ago
Trending
90-day click momentum
VACTechPro Upgraded F02 Ultra Cordless Vacuum Cleaner 50KPa/600W/70Mins Self-Standing Stick Vacuum Triple Anti-Tangled Handheld Vacuum with Detachable Battery for Hardwood Pet Hair Carpet Home Stair
- Price
- £87.34
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 7mo ago
SMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car
- Price
- £126.29
- Rating
- 4.8/5
- Reviews
- 205
- Age
- 2mo ago
![Hoover HF1 Max Cordless Vacuum Cleaner with Anti-Hair Wrap 50 Min Runtime 200W Motor 3-Speed Modes LED Headlights Converts to Handheld Bagless & Easy-Empty [HF1M10H]](https://m.media-amazon.com/images/I/41mz9b2wsOL.jpg)
Hoover HF1 Max Cordless Vacuum Cleaner with Anti-Hair Wrap 50 Min Runtime 200W Motor 3-Speed Modes LED Headlights Converts to Handheld Bagless & Easy-Empty [HF1M10H]
- Price
- £82.08
- Rating
- 4.2/5
- Reviews
- 460
- Age
- 4mo ago
VACTechPro Cordless Vacuum Cleaner 35KPa/45Mins Stick Vacuum 6-in-1 Lightweight Powerful Handheld Vacuums with Detachable Battery Anti-Tangled Upright Vacuum for Pet Hair Carpet Home Stair Car
- Price
- £68.08
- Rating
- 4.4/5
- Reviews
- 5,439
- Age
- 4mo ago
![Hoover HF1 Max Cordless Vacuum Cleaner Anti Hair Wrap 200W 50-min Runtime Rechargeable 3 Speeds Double Edge Cleaning LED Headlight HEPA Fliter Crevice Tool & Motorised Pet Tool [HF1M10P]](https://m.media-amazon.com/images/I/41xmevwXWLL.jpg)
Hoover HF1 Max Cordless Vacuum Cleaner Anti Hair Wrap 200W 50-min Runtime Rechargeable 3 Speeds Double Edge Cleaning LED Headlight HEPA Fliter Crevice Tool & Motorised Pet Tool [HF1M10P]
- Price
- £81.13
- Rating
- 4.2/5
- Reviews
- 460
- Age
- 4mo ago
Newest
by launch dateSMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car
- Price
- £126.29
- Rating
- 4.8/5
- Reviews
- 205
- Age
- 2mo ago
VACTechPro Cordless Vacuum Cleaner 35KPa/45Mins Stick Vacuum 6-in-1 Lightweight Powerful Handheld Vacuums with Detachable Battery Anti-Tangled Upright Vacuum for Pet Hair Carpet Home Stair Car
- Price
- £68.08
- Rating
- 4.4/5
- Reviews
- 5,439
- Age
- 4mo ago
Hoover HF1 Max Cordless Vacuum Cleaner with Anti-Hair Wrap 50 Min Runtime 200W Motor 3-Speed Modes LED Headlights Converts to Handheld Bagless & Easy-Empty [HF1M10H]
- Price
- £82.08
- Rating
- 4.2/5
- Reviews
- 460
- Age
- 4mo ago
Hoover HF1 Max Cordless Vacuum Cleaner Anti Hair Wrap 200W 50-min Runtime Rechargeable 3 Speeds Double Edge Cleaning LED Headlight HEPA Fliter Crevice Tool & Motorised Pet Tool [HF1M10P]
- Price
- £81.13
- Rating
- 4.2/5
- Reviews
- 460
- Age
- 4mo ago
Powerffy Cordless Vacuum Cleaner 45KPa 600W Powerful Stick Vacuum for Home 60Mins Runtime 1.8L XL Dust Cup One-Touch Empty Green LED Anti-Tangle Brush & Fragrance for Pet Hair Carpet Hard Floor
- Price
- £85.57
- Rating
- 4.3/5
- Reviews
- 222
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
151
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
26%
- Amazon Basics26%
- VACTechPro13%
- VYTRONIX9%
- Akitas9%
- Shark9%
- Vax8%
Demand
Vacuum Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Vacuum Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vacuum cleaner2.9M/yr
- cordless vacuum cleaner2.6M/yr
- hoover2.2M/yr
- hoover vacuum cleaner726K/yr
- vacuum426K/yr
- hoover cordless321K/yr
- cordless hoover378K/yr
- hoovers250K/yr
- cordless vacuum266K/yr
- upright vacuum cleaners180K/yr
Reviews and returns
What reviews say buyers love and hate about Vacuum Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Already coming apart
Didnt last
Breaks easily
Battery does not last long
short battery life
Bad battery life
Doesnt charge
won't hold charge
Not charging
quite flimsy quality
Awful quality
Terrible quality control
Way too heavy
heavier than expected
Heavier than expected
Love
Money well spent
Excellent value for money
Fair price
Lightweight and easy to handle
Delighted that I have a cordless lightweight
Lightweight and easy to use
cleans exceptionally well
Cleans well
Cleans really well
easy to do
Easy to control
Ease of Use
Build quality feels solid
Build quality is great
Quality at a fair price
Return
2.2% Return rate 4% Fixable by listing
Doesn't work
Dont work properly
Stopped working
Doesnt charge
won't hold charge
Not charging
Way too heavy
heavier than expected
Heavier than expected
Battery does not last long
short battery life
Bad battery life
quite flimsy quality
Awful quality
Terrible quality control
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vacuum Cleaner questions
Answered from the same tracked data.