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Vacuum Cleaner

Maybe

Shoppers spend an estimated $22.4M a year here. But demand is soft, at -2.5% this quarter, so Vacuum Cleaner is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£22.4M/yr11.3M searches / yr
90-day growth
-2.5%search demand this quarter
Competition
48%top-5 click share · 14 brands · 151 sellers

Flapen Score

Vacuum Cleaner against its category

The dotted line is the Home & Garden average. Past it, Vacuum Cleaner is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vacuum Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vacuum Cleaner 11.3M times last year and spent an estimated £22.4M. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 11.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22.4M a year.

Searches, last 12 months
11.3M
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
2.6%
Market size, estimated
£22.4Ma year
Peak month
October1.8× the quietest month
Top search term
vacuum cleaner2.9M searches a year

02 · Price

A sale here is worth £76.71.

Listings sell for £76.71 on average, from £23.76 to £165.45. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £76.71 that is £384K to £460K a year per listing.

Average price
£76.71inside the $15 to $100 sweet spot
Price range
£23.76–£165.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
£384K–£460K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #23 within Vacuums & Floor Care. It carries 3,727 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#23in Vacuums & Floor Care
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,727per listing
Listings tracked
30

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
32 months

Products

Top Vacuum Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1.1M£2.2M£3.4M£4.5M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

151

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 89%

Open market

26%

  • Amazon Basics26%
  • VACTechPro13%
  • VYTRONIX9%
  • Akitas9%
  • Shark9%
  • Vax8%

Demand

Vacuum Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Vacuum Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vacuum cleaner2.9M/yr
  • cordless vacuum cleaner2.6M/yr
  • hoover2.2M/yr
  • hoover vacuum cleaner726K/yr
  • vacuum426K/yr
  • hoover cordless321K/yr
  • cordless hoover378K/yr
  • hoovers250K/yr
  • cordless vacuum266K/yr
  • upright vacuum cleaners180K/yr

Reviews and returns

What reviews say buyers love and hate about Vacuum Cleaner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
13%of negative reviews mention “Durability”
2.2%of orders come back
“Already coming apart”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vacuum Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data