Is vacuum cleaner profitable to sell on Amazon United Kingdom?

The niche generates £22.4M/yr across 30 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (60/100).

How competitive is the vacuum cleaner niche?

14 brands and 151 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in vacuum cleaner?

Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 2.2%.

When does demand for vacuum cleaner peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the vacuum cleaner niche?

Listings span £23.76–£165.45; the average listing price is £76.71 (sweet spot $15–$100). The average incumbent carries 3,727 reviews — the moat a new listing must climb.

vacuum cleaner

Worth a look

Shows a $22.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£22.4M

£22.4M/yr · 11.3M searches

Avg price

Great£76.71

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good£23.76–£165.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,726.97

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, vacuum cleaner is a £22.4M/yr Amazon United Kingdom market (11.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 60/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vacuum cleaner market data

Units sold / yr: 200K–250K; avg 5,000–6,000/product
Revenue / yr: £15.3M–£19.2M; units × avg price
Conversion rate: 2.6%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 5.7%
Avg brand age: 32 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

151

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

26%

Amazon Basics26%
VACTechPro13%
VYTRONIX9%
Akitas9%
Shark9%
Vax8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top vacuum cleaner search terms

vacuum cleaner2.9M/yr +0.9%1.2% conv.
cordless vacuum cleaner2.6M/yr -1.6%1.2% conv.
hoover2.2M/yr -0.5%2.2% conv.
hoover vacuum cleaner726K/yr -4.2%2.0% conv.
vacuum426K/yr +11.1%1.3% conv.
hoover cordless321K/yr -1.4%1.8% conv.
cordless hoover378K/yr -7.1%1.6% conv.
hoovers250K/yr -7.7%1.1% conv.
cordless vacuum266K/yr -12.3%1.0% conv.
upright vacuum cleaners180K/yr -16.1%1.0% conv.

All search terms

Top vacuum cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Cylinder Bagless Vacuum Cleaner for Hardfloor Carpet & Car Compact & Lightweight 700W 1.5L Black

Amazon Basics£35.124.4★13,306 rev

Akitas V8 3-in-1 Cordless Hoover Vacuum Cleaner Handheld & Upright Lightweight 22.2 V 150 W Rechargeable Lithium Battery for Floors Carpets and Pet Hair

Akitas£44.024.2★19,296 rev

VACTechPro Cordless Vacuum Cleaner 35KPa/45Mins Stick Vacuum 6-in-1 Lightweight Powerful Handheld Vacuums with Detachable Battery Anti-Tangled Upright Vacuum for Pet Hair Carpet Home Stair Car

VACTechPro£68.084.4★5,439 rev

600W 50kPa 70Mins Cordless Vacuum Cleaner 1.8L Self-Standing Anti-Tangle Vacuum cleaners for Home with OLED Touch Screen Wall-Mounted Charging for Pet Carpet Car Hardwood Floor

Bulelink£101.214.5★11,582 rev

VYTRONIX£46.344.3★2,478 rev

Newest

by launch date

SMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car

SMOTURE£126.29205 rev

2mo ago

VACTechPro Cordless Vacuum Cleaner 35KPa/45Mins Stick Vacuum 6-in-1 Lightweight Powerful Handheld Vacuums with Detachable Battery Anti-Tangled Upright Vacuum for Pet Hair Carpet Home Stair Car

VACTechPro£68.085,439 rev

4mo ago

Hoover HF1 Max Cordless Vacuum Cleaner with Anti-Hair Wrap 50 Min Runtime 200W Motor 3-Speed Modes LED Headlights Converts to Handheld Bagless & Easy-Empty [HF1M10H]

Hoover£82.08460 rev

4mo ago

Hoover HF1 Max Cordless Vacuum Cleaner Anti Hair Wrap 200W 50-min Runtime Rechargeable 3 Speeds Double Edge Cleaning LED Headlight HEPA Fliter Crevice Tool & Motorised Pet Tool [HF1M10P]

Hoover£81.13460 rev

4mo ago

Powerffy Cordless Vacuum Cleaner 45KPa 600W Powerful Stick Vacuum for Home 60Mins Runtime 1.8L XL Dust Cup One-Touch Empty Green LED Anti-Tangle Brush & Fragrance for Pet Hair Carpet Hard Floor

Powerffy£85.57222 rev

4mo ago

What buyers say about vacuum cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Money well spent”

Weight Light14%

“Lightweight and easy to handle”

Ease Of Cleaning12%

“cleans exceptionally well”

Ease Of Use10%

“easy to do”

Quality-Overall9%

“Build quality feels solid”

Battery Life4%

“Decent battery life”

Strength4%

“Powerful, easy to set up”

Assembly/Installation3%

“Easy assembly”

Charging2%

“Charges quickly”

Advertised Vs Actual Product2%

“Just what I needed”

What buyers complain about

Durability13%

“Already coming apart”

Battery Life10%

“Battery does not last long”

Charging7%

“Doesnt charge”

Quality-Overall6%

“quite flimsy quality”

Weight Heavy5%

“Way too heavy”

Functionality-Overall5%

“Doesn't work”

Ease Of Cleaning4%

“Hard to clean”

Value For Money4%

“too expensive”

Strength3%

“Not that strong”

Ease Of Use3%

“difficult to do”

Top return reasons

Functionality-Overall24%

Charging10%

Weight Heavy10%

Battery Life7%

Quality-Overall6%

Strength6%

Durability5%

Ease Of Cleaning3%

Size-Overall3%

Heating3%

Common questions

Is vacuum cleaner profitable to sell on Amazon United Kingdom?: The niche generates £22.4M/yr across 30 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the vacuum cleaner niche?: 14 brands and 151 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in vacuum cleaner?: Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 2.2%.
When does demand for vacuum cleaner peak?: Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the vacuum cleaner niche?: Listings span £23.76–£165.45; the average listing price is £76.71 (sweet spot $15–$100). The average incumbent carries 3,727 reviews — the moat a new listing must climb.

vacuum cleaner

vacuum cleaner market data

Competition & brand share

Demand & seasonality

Top vacuum cleaner search terms

Top vacuum cleaner products on Amazon

Top sellers

Newest

Trending

What buyers say about vacuum cleaner

What buyers love

What buyers complain about

Top return reasons

Common questions

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