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V60 Coffee Filters

Fail

The top 5 brands take 100% of clicks, so V60 Coffee Filters is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£196K/yr90K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
86%top-5 click share · 3 brands · 27 sellers

Flapen Score

V60 Coffee Filters against its category

The dotted line is the Home & Garden average. Past it, V60 Coffee Filters is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The V60 Coffee Filters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for V60 Coffee Filters 90K times last year and spent an estimated £196K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

30.1% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
30.1%
Market size, estimated
£196Ka year
Peak month
December1.3× the quietest month
Top search term
v60 coffee filters49K searches a year

02 · Price

A sale here is worth £7.28.

Listings sell for £7.28 on average, from £4.87 to £14.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £7.28 that is £15K to £18K a year per listing.

Average price
£7.28under the $15 to $100 sweet spot
Price range
£4.87–£14.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Coffee, Tea & Espresso. It carries 17,044 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Coffee, Tea & Espresso
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,044per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top V60 Coffee Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£29K£59K£88K£118K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • HARIO87%
  • FUYOAL7%
  • Yafe6%

Demand

V60 Coffee Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top V60 Coffee Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • v60 coffee filters49K/yr
  • hario v60 filter papers 0222K/yr
  • v60 filters9K/yr
  • v60 coffee filters 024K/yr
  • v60 filter3K/yr
  • v60 filter papers2K/yr

Reviews and returns

What reviews say buyers love and hate about V60 Coffee Filters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.04

Expensive

Not worth it

A bit overpriced

Size-Overall15%−0.06

mine were slightly to big

Small,

Too small, not as advertised

Thickness14%−0.01

Theyre thinner than the Chemex unbleached paper filters

they are either too thick or too thin

These filters are pretty thin

Quality-Overall10%+1.39

bad or just mostly irrelevant

not the best

Poor quality

Filtration8%+0.40

Too thin - filters too fast

More bang for filtered buck

Love

Value For Money26%−0.04

Value, reliable

Good value for money

Good value

Quality-Overall24%+1.39

Good quality and value quick delivery

produce some nice quality filter coffees

Excellent product

Filtration16%+0.40

Lots of filters for a good price

Ok filters

Very nice quality filter

Advertised Vs Actual Product5%

As described

They work exactly as you would expect them to work

work as described and high quality

Size-Overall4%−0.06

They fit properly

perfect size for 1 to 4 cups

Correct sizing

Return

0.2% Return rate 80% Fixable by listing

Size-Overall77%▇▆▇▇▅█

mine were slightly to big

Small,

Too small, not as advertised

Filtration7%▁▂▄▃█▃

Too thin - filters too fast

More bang for filtered buck

Compatibility-Overall3%▁█▁▇▁▁
Quality-Overall2%▁▁█▁▁▁

bad or just mostly irrelevant

not the best

Poor quality

Flatness2%▁█▁▁▁▁

FAQ

Common V60 Coffee Filters questions

Answered from the same tracked data.