V60
FailThe top 5 brands take 100% of clicks, so V60 is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £131K/yr164K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 66%top-5 click share · 5 brands · 46 sellers
Flapen Score
V60 against its category
The dotted line is the Home & Garden average. Past it, V60 is stronger. Inside it, weaker.
Market
The V60 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for V60 164K times last year and spent an estimated £131K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £131Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- v6059K searches a year
02 · Price
A sale here is worth £14.46.
Listings sell for £14.46 on average, from £5.66 to £25.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.46 that is £4K to £7K a year per listing.
- Average price
- £14.46under the $15 to $100 sweet spot
- Price range
- £5.66–£25.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #48 within Coffee, Tea & Espresso. It carries 9,821 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 93%
- Out of stock, average day
- 5.8%
- Average rank
- #48in Coffee, Tea & Espresso
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,821per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top V60 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HARIO V60 Plastic V-Shaped Cone Coffee Dripper with Heat Retention 400 milliliters Transparent Size02 Acrylonitrile-styrene Resin Polypropylene 2
- Price
- £7.25
- Rating
- 4.7/5
- Reviews
- 10,528
- Age
- 15y ago

Hario VDD-02B Drip Decanter Pourover Coffee Brewer Server for 2 - 3 Cups 700 ml
- Price
- £20.87
- Rating
- 4.8/5
- Reviews
- 5,717
- Age
- 7y ago

HARIO V60 Plastic Coffee Dripper White Size 2
- Price
- £6.63
- Rating
- 4.7/5
- Reviews
- 8,996
- Age
- 13y ago

Hario V60 Coffee Dripper Set Transparent Black (Size 02)
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 2y ago

Hario V60 Ceramic V-Shaped Cone Coffee Dripper with Heat Retention 300 Millilitres White Size02 2
- Price
- £19.25
- Rating
- 4.6/5
- Reviews
- 11,143
- Age
- 15y ago
Trending
90-day click momentum
DNVB SHOP Glass Pour Over Coffee Maker Set - 600ml Geometric Carafe with Walnut Base Swirl Glass Coffee Dripper & Paper Filters. Thermal-Shock Proof Food-Safe Drip Coffee Kit for Home Barista
- Price
- £18.59
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 6mo ago

HARIO V60 Coffee Dripper and Server Set 02 - Black
- Price
- £25.19
- Rating
- 4.8/5
- Reviews
- 226
- Age
- 1y ago

Hario V60 Coffee Dripper Set Transparent Black (Size 02)
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 2y ago

Pact Coffee 40 Unbleached Filter Papers & Measuring Scoop
- Price
- £14.94
- Rating
- 4.8/5
- Reviews
- 623
- Age
- 5mo ago

Bodum 34oz Pour Over Coffee Maker High-Heat Borosilicate Glass with Reusable Stainless Steel Filter and Cork Grip - Made in Portugal
- Price
- £17.25
- Rating
- 4.4/5
- Reviews
- 17,783
- Age
- 9y ago
Newest
by launch date
Pact Coffee 40 Unbleached Filter Papers & Measuring Scoop
- Price
- £14.94
- Rating
- 4.8/5
- Reviews
- 623
- Age
- 5mo ago

DNVB SHOP Glass Pour Over Coffee Maker Set - 600ml Geometric Carafe with Walnut Base Swirl Glass Coffee Dripper & Paper Filters. Thermal-Shock Proof Food-Safe Drip Coffee Kit for Home Barista
- Price
- £18.59
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 6mo ago

HARIO V60 Coffee Dripper and Server Set 02 - Black
- Price
- £25.19
- Rating
- 4.8/5
- Reviews
- 226
- Age
- 1y ago

Hario V60 Coffee Dripper Set Transparent Black (Size 02)
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 2y ago

Hario V60 Coffee Dripper Set Transparent (Size 01)
- Price
- £11.03
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- HARIO88%
- Pact Coffee4%
- DNVB SHOP4%
- Bodum2%
- Lalord2%
Demand
V60 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top V60 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- v6059K/yr
- hario v6048K/yr
- v60 coffee dripper35K/yr
- v60 coffee7K/yr
- v60 set5K/yr
- v60 dripper3K/yr
- hario v60 023K/yr
- hario v60 coffee dripper4K/yr
Reviews and returns
What reviews say buyers love and hate about V60
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
A bit overpriced
bad or just mostly irrelevant
Not the best
not the best
Dripping for the V12 flats
It took quite a long time for the coffee to drip through
I always seem to manage to spill a few drops of coffee
This all broke
expect it to last
the glass is quite thin
The only thing I have noticed is that the cone is a bit thin
The filters in the small pack at the top of the box are quite thin
Love
The glass feels high quality
Fantastic quality
Good quality, enjoying making some nice filter coffees
Good value
Great value
Worth the money
Good quality, well designed
This is my new stylish filter coffee set
the stylish design
Ok filters
the filter is perfect for filtering the coffee
Very nice quality filter
the handle feels comfortable to hold
Its easy to use
once I got the hang of it it was so easy to use
Return
0.4% Return rate 73% Fixable by listing
Also, the funnel doesnt fit into the top of the jug, Id expected it to
the hole in the bottom is way too big
definitely made of plastic
Plastic
bad or just mostly irrelevant
Not the best
not the best
First off, just so you know, the filtered that come with this arw absolutely useless
Fantastic filter coffee set - terrible filters
these filters cant take that
Expensive
A bit overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common V60 questions
Answered from the same tracked data.









