Is v60 profitable to sell on Amazon United Kingdom?

The niche generates £131K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (37/100).

How competitive is the v60 niche?

5 brands and 46 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in v60?

Top complaints mined from reviews: Value For Money, Quality-Overall, Leak-Proof. The return rate is 0.4%.

When does demand for v60 peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the v60 niche?

Listings span £5.66–£25.19; the average listing price is £14.46 (sweet spot $15–$100). The average incumbent carries 9,821 reviews — the moat a new listing must climb.

v60

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Good£14.46

avg listing price — sweet spot $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.66–£25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£131K

£131K/yr · 164K searches

Review moat

Bad9,820.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, v60 is a £131K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

v60 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £87K–£116K; units × avg price
Conversion rate: 5.5%
Avg BSR: #48
Page quality: 0%
Prime: 93%
Sponsored: 27%
Out of stock: 5.8%
Avg brand age: 36 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

HARIO88%
Pact Coffee4%
DNVB SHOP4%
Bodum2%
Lalord2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top v60 search terms

v6059K/yr -6.0%3.9% conv.
hario v6048K/yr -6.4%5.2% conv.
v60 coffee dripper35K/yr -7.5%4.1% conv.
v60 coffee7K/yr +12.8%1.9% conv.
v60 set5K/yr -25.1%1.0% conv.
v60 dripper3K/yr -17.6%4.3% conv.
hario v60 023K/yr -15.6%9.6% conv.
hario v60 coffee dripper4K/yr -75.6%3.3% conv.

All search terms

Top v60 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HARIO V60 Plastic V-Shaped Cone Coffee Dripper with Heat Retention 400 milliliters Transparent Size02 Acrylonitrile-styrene Resin Polypropylene 2

HARIO£7.254.7★10,528 rev

Hario VDD-02B Drip Decanter Pourover Coffee Brewer Server for 2 - 3 Cups 700 ml

HARIO£20.874.8★5,717 rev

HARIO V60 Plastic Coffee Dripper White Size 2

HARIO£6.634.7★8,996 rev

Hario V60 Coffee Dripper Set Transparent Black (Size 02)

HARIO£12.354.2★7 rev

Hario V60 Ceramic V-Shaped Cone Coffee Dripper with Heat Retention 300 Millilitres White Size02 2

HARIO£19.254.6★11,143 rev

Newest

by launch date

Pact Coffee 40 Unbleached Filter Papers & Measuring Scoop

Pact Coffee£14.94623 rev

5mo ago

DNVB SHOP Glass Pour Over Coffee Maker Set - 600ml Geometric Carafe with Walnut Base Swirl Glass Coffee Dripper & Paper Filters. Thermal-Shock Proof Food-Safe Drip Coffee Kit for Home Barista

DNVB SHOP£18.5914 rev

6mo ago

HARIO V60 Coffee Dripper and Server Set 02 - Black

HARIO£25.19226 rev

1y ago

Hario V60 Coffee Dripper Set Transparent Black (Size 02)

HARIO£12.357 rev

2y ago

Hario V60 Coffee Dripper Set Transparent (Size 01)

HARIO£11.0333 rev

2y ago

What buyers say about v60

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“The glass feels high quality”

Value For Money9%

“Good value”

Design-Overall8%

“Good quality, well designed”

Filtration7%

“Ok filters”

Ease Of Use6%

“the handle feels comfortable to hold”

Ease Of Cleaning5%

“easy to clean”

Durability4%

“durable,”

Strength3%

“It also feels sturdy overall”

Temperature Retention3%

“so the thermal-shock proof claim seems spot on”

Color3%

“Pretty”

What buyers complain about

Value For Money9%

“Expensive”

Quality-Overall8%

“bad or just mostly irrelevant”

Leak-Proof7%

“Dripping for the V12 flats”

Durability6%

“This all broke”

Thickness6%

“the glass is quite thin”

Size-Overall6%

“Also, the funnel doesnt fit into the top of the jug, Id expected it to”

Heating4%

“The carafe is not insulated so will not hold the coffee warm for long”

Functionality-Overall4%

“which I cant figure out if at root is good”

Material Quality2%

“definitely made of plastic”

Filtration2%

“First off, just so you know, the filtered that come with this arw absolutely useless”

Top return reasons

Size-Overall65%

Material Quality6%

Quality-Overall5%

Filtration4%

Value For Money3%

Advertised Vs Actual Product3%

Product Condition2%

Functionality-Overall2%

Gifting Purpose1%

Ease Of Use1%

Common questions

Is v60 profitable to sell on Amazon United Kingdom?: The niche generates £131K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (37/100).
How competitive is the v60 niche?: 5 brands and 46 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in v60?: Top complaints mined from reviews: Value For Money, Quality-Overall, Leak-Proof. The return rate is 0.4%.
When does demand for v60 peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the v60 niche?: Listings span £5.66–£25.19; the average listing price is £14.46 (sweet spot $15–$100). The average incumbent carries 9,821 reviews — the moat a new listing must climb.

v60