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V60

Fail

The top 5 brands take 100% of clicks, so V60 is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£131K/yr164K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
66%top-5 click share · 5 brands · 46 sellers

Flapen Score

V60 against its category

The dotted line is the Home & Garden average. Past it, V60 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The V60 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for V60 164K times last year and spent an estimated £131K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
5.5%
Market size, estimated
£131Ka year
Peak month
December1.6× the quietest month
Top search term
v6059K searches a year

02 · Price

A sale here is worth £14.46.

Listings sell for £14.46 on average, from £5.66 to £25.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.46 that is £4K to £7K a year per listing.

Average price
£14.46under the $15 to $100 sweet spot
Price range
£5.66–£25.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #48 within Coffee, Tea & Espresso. It carries 9,821 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
93%
Out of stock, average day
5.8%
Average rank
#48in Coffee, Tea & Espresso
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,821per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top V60 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • HARIO88%
  • Pact Coffee4%
  • DNVB SHOP4%
  • Bodum2%
  • Lalord2%

Demand

V60 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top V60 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • v6059K/yr
  • hario v6048K/yr
  • v60 coffee dripper35K/yr
  • v60 coffee7K/yr
  • v60 set5K/yr
  • v60 dripper3K/yr
  • hario v60 023K/yr
  • hario v60 coffee dripper4K/yr

Reviews and returns

What reviews say buyers love and hate about V60

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money9%−0.05

Expensive

A bit overpriced

Quality-Overall8%+2.72

bad or just mostly irrelevant

Not the best

not the best

Leak-Proof7%

Dripping for the V12 flats

It took quite a long time for the coffee to drip through

I always seem to manage to spill a few drops of coffee

Durability6%−0.03

This all broke

expect it to last

Thickness6%+0.09

the glass is quite thin

The only thing I have noticed is that the cone is a bit thin

The filters in the small pack at the top of the box are quite thin

Love

Quality-Overall30%+2.72

The glass feels high quality

Fantastic quality

Good quality, enjoying making some nice filter coffees

Value For Money9%−0.05

Good value

Great value

Worth the money

Design-Overall8%+0.08

Good quality, well designed

This is my new stylish filter coffee set

the stylish design

Filtration7%−0.02

Ok filters

the filter is perfect for filtering the coffee

Very nice quality filter

Ease Of Use6%

the handle feels comfortable to hold

Its easy to use

once I got the hang of it it was so easy to use

Return

0.4% Return rate 73% Fixable by listing

Size-Overall65%█▆█▅▆▆

Also, the funnel doesnt fit into the top of the jug, Id expected it to

the hole in the bottom is way too big

Material Quality6%▁▁▅▆▇█

definitely made of plastic

Plastic

Quality-Overall5%▁▅▁▁█▅

bad or just mostly irrelevant

Not the best

not the best

Filtration4%▁▃▁█▁▁

First off, just so you know, the filtered that come with this arw absolutely useless

Fantastic filter coffee set - terrible filters

these filters cant take that

Value For Money3%█▁▁▆▁▁

Expensive

A bit overpriced

FAQ

Common V60 questions

Answered from the same tracked data.