V Pillow

Shoppers searched for this 916K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £718K a year.

Searches, last 12 months

916K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

5.7%

Market size, estimated

£718Ka year

Peak month

December1.6× the quietest month

Top search term

v pillow261K searches a year

Listings sell for £13.73 on average, from £7.52 to £22.57. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £13.73 that is £41K to £55K a year per listing.

Average price

£13.73under the $15 to $100 sweet spot

Price range

£7.52–£22.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

£41K–£55K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 2,832 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

69%

Out of stock, average day

2.9%

Average rank

#30in Home Textiles

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,832per listing

Listings tracked

16

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months