Utensil Holder

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-27.4%

Conversion, latest week

2.9%

Market size, estimated

£417Ka year

Peak month

January1.5× the quietest month

Top search term

utensil holder503K searches a year

Listings sell for £11.79 on average, from £1.70 to £24.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £11.79 that is £1K to £3K a year per listing.

Average price

£11.79under the $15 to $100 sweet spot

Price range

£1.70–£24.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #123 within Food Storage. It carries 1,223 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

93%

Out of stock, average day

8.4%

Average rank

#123in Food Storage

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,223per listing

Listings tracked

102

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months