Utensil Holder
MaybeThe top 5 brands take only 26% of clicks. But demand is soft, at -27.4% this quarter, so Utensil Holder is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £417K/yr1.2M searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 19%top-5 click share · 72 brands · 157 sellers
Flapen Score
Utensil Holder against its category
The dotted line is the Home & Garden average. Past it, Utensil Holder is stronger. Inside it, weaker.
Market
The Utensil Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Utensil Holder 1.2M times last year and spent an estimated £417K. The top 5 brands take 26% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £417Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- utensil holder503K searches a year
02 · Price
A sale here is worth £11.79.
Listings sell for £11.79 on average, from £1.70 to £24.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £11.79 that is £1K to £3K a year per listing.
- Average price
- £11.79under the $15 to $100 sweet spot
- Price range
- £1.70–£24.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #123 within Food Storage. It carries 1,223 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 93%
- Out of stock, average day
- 8.4%
- Average rank
- #123in Food Storage
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,223per listing
- Listings tracked
- 102
04 · Newcomers
Amazon counts 2 of last year's 24 launches as successful.
24 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Utensil Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Premier Housewares 508523 Liberty Utensil Holder - Black H18 x W10 x D10cm
- Price
- £7.32
- Rating
- 4.5/5
- Reviews
- 2,292
- Age
- 17y ago

Premier Housewares Charm Utensil Jar White
- Price
- £8.99
- Rating
- 4.2/5
- Reviews
- 945
- Age
- 10y ago

Berglander 2-Piece Black Stainless Steel Cutlery Holder Farmhouse Style Kitchen Countertop Organizer
- Price
- £7.93
- Rating
- 4.7/5
- Reviews
- 616
- Age
- 2y ago

Evanda Kitchen Utensils Holder for Countertop Pack of 2 Stainless Steel Black Utensils Caddy Farmhouse Stylish Organizer and Kitchen Decor Utensil Crock Gift for New House New Apartment
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 639
- Age
- 2y ago

Kyraton Cooking Utensils Holder 2pcs 360 Rotating Heavy Duty Plastic Kitchen Utensil Holder for Countertop The Small Utensil Crock for Cutlery Silverware Tooth Brush Desk Pencil Pen
- Price
- £9.04
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 9mo ago
Trending
90-day click momentum
Rammento 17cm Tall Medium Stoneware Kitchen Utensils Holder Cream | Farmhouse Rustic Utensil Holder for Spoons Spatulas Cooking Equipment & Cutlery | Cream Kitchen Decor Essentials for New Home
- Price
- £6.94
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 5mo ago

Kitchen Utensils Holder Cooking Utensil Organizer with 4 Compartment Waterproof Large Capacity Flatware Organizer Storage Box for Caddy Cooking Tool Cooking Utensil Organizer for Countertop White.
- Price
- £9.29
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 8mo ago

Aujen Cutlery Drawer Organiser - Expandable Kitchen Drawer Storage Organiser Adjustable Cutlery Tray Multipurpose Utensil Organisation for Forks Knives Black 34 x 4 x 26~50 cm
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 957
- Age
- 1y ago

FERCOSEN Kitchen Hook Rack No Drilling with Suction Cup | 8 Hooks 40 cm Long 20 kg Load Capacity 1 Minute Installation | Removable Rustproof Hook Rail for Kitchen Utensils
- Price
- £10.99
- Rating
- 4.2/5
- Reviews
- 595
- Age
- 1y ago

Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Utensil Holder for Forks Spoons Knives Plastic Kitchen Organiser and Storage 9 Compartment 30-50 x 38cm Black
- Price
- £9.64
- Rating
- 4.6/5
- Reviews
- 9,677
- Age
- 2y ago
Newest
by launch date
Rammento 17cm Tall Medium Stoneware Kitchen Utensils Holder Cream | Farmhouse Rustic Utensil Holder for Spoons Spatulas Cooking Equipment & Cutlery | Cream Kitchen Decor Essentials for New Home
- Price
- £6.94
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 5mo ago

Kitchen Utensils Holder Cooking Utensil Organizer with 4 Compartment Waterproof Large Capacity Flatware Organizer Storage Box for Caddy Cooking Tool Cooking Utensil Organizer for Countertop White.
- Price
- £9.29
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 8mo ago

Kyraton Cooking Utensils Holder 2pcs 360 Rotating Heavy Duty Plastic Kitchen Utensil Holder for Countertop The Small Utensil Crock for Cutlery Silverware Tooth Brush Desk Pencil Pen
- Price
- £9.04
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 9mo ago

Kitchen Utensils Holder - Black Utensil Holder Cooking Utensil Organizer with 3 Compartment Drainage Bottom Wooden Cutlery Storage Holder Farmhouse Cutlery Caddy Cooking Tools Storage for Countertop
- Price
- £11.49
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 11mo ago

Kitchen Utensils Holder Kitchen Cooking Utensil Organizer with 4 Compartment and Drainage Bottom Farmhouse Utensil Organiser Cutlery Caddy Wooden Cooking Tools Storage for Countertop (Black)
- Price
- £12.05
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
72 falling
Sellers
157
Top-5 brand share
26%
Top 20: 65%
Top-5 click share
19%
Top 20: 54%
Open market
70%
- Premier10%
- Karisky5%
- LE TAUCI4%
- Berglander4%
- Kyraton3%
- Evanda3%
Demand
Utensil Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Utensil Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- utensil holder503K/yr
- cutlery holder175K/yr
- kitchen utensils holder170K/yr
- utensil pot67K/yr
- utensils holder45K/yr
- spoon holder47K/yr
- kitchen utensil holder48K/yr
- black utensil holder36K/yr
- utensil holder ceramic20K/yr
- ceramic utensil holder22K/yr
Reviews and returns
What reviews say buyers love and hate about Utensil Holder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite big
Didnt quite fit
Bit Small
not sturdy
Bit flimsy
A bit flimsy
Glue didnt stick
plate didnt stick
Stick pads no good
quite expensive
Overpriced
it too expensive
Rubbish
It unfortunately is not as good as the first one
which takes away from the overall quality
Love
Its good solid quality
Perfect for my kitchen, look really nice and good quality
Excellent product
Amazing fit
the size was exactly as expected
Easy to adjust and fit
As advertised
Just like in the picture
As described
Good Value
Good value for money
Excellent value
The construction feels solid and stable, which makes it reliable and comfortable to use
Sturdy material
Sturdy, smart containers
Return
1.3% Return rate 82% Fixable by listing
Quite big
Didnt quite fit
Bit Small
Rubbish
It unfortunately is not as good as the first one
which takes away from the overall quality
not sturdy
Bit flimsy
A bit flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Utensil Holder questions
Answered from the same tracked data.









