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Utensil Holder

Maybe

The top 5 brands take only 26% of clicks. But demand is soft, at -27.4% this quarter, so Utensil Holder is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£417K/yr1.2M searches / yr
90-day growth
-27.4%search demand this quarter
Competition
19%top-5 click share · 72 brands · 157 sellers

Flapen Score

Utensil Holder against its category

The dotted line is the Home & Garden average. Past it, Utensil Holder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Utensil Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Utensil Holder 1.2M times last year and spent an estimated £417K. The top 5 brands take 26% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
2.9%
Market size, estimated
£417Ka year
Peak month
January1.5× the quietest month
Top search term
utensil holder503K searches a year

02 · Price

A sale here is worth £11.79.

Listings sell for £11.79 on average, from £1.70 to £24.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £11.79 that is £1K to £3K a year per listing.

Average price
£11.79under the $15 to $100 sweet spot
Price range
£1.70–£24.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #123 within Food Storage. It carries 1,223 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
8.4%
Average rank
#123in Food Storage
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,223per listing
Listings tracked
102

04 · Newcomers

Amazon counts 2 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Utensil Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

72 falling

Sellers

157

Top-5 brand share

26%

Top 20: 65%

Top-5 click share

19%

Top 20: 54%

Open market

70%

  • Premier10%
  • Karisky5%
  • LE TAUCI4%
  • Berglander4%
  • Kyraton3%
  • Evanda3%

Demand

Utensil Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Utensil Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • utensil holder503K/yr
  • cutlery holder175K/yr
  • kitchen utensils holder170K/yr
  • utensil pot67K/yr
  • utensils holder45K/yr
  • spoon holder47K/yr
  • kitchen utensil holder48K/yr
  • black utensil holder36K/yr
  • utensil holder ceramic20K/yr
  • ceramic utensil holder22K/yr

Reviews and returns

What reviews say buyers love and hate about Utensil Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.05

Quite big

Didnt quite fit

Bit Small

Strength5%−0.02

not sturdy

Bit flimsy

A bit flimsy

Adhesion/Stickiness5%−0.03

Glue didnt stick

plate didnt stick

Stick pads no good

Value For Money5%

quite expensive

Overpriced

it too expensive

Quality-Overall4%+1.96

Rubbish

It unfortunately is not as good as the first one

which takes away from the overall quality

Love

Quality-Overall22%+1.96

Its good solid quality

Perfect for my kitchen, look really nice and good quality

Excellent product

Size-Overall17%−0.05

Amazing fit

the size was exactly as expected

Easy to adjust and fit

Advertised Vs Actual Product10%+0.43

As advertised

Just like in the picture

As described

Value For Money9%

Good Value

Good value for money

Excellent value

Strength6%−0.02

The construction feels solid and stable, which makes it reliable and comfortable to use

Sturdy material

Sturdy, smart containers

Return

1.3% Return rate 82% Fixable by listing

Size-Overall72%▇▇▇███

Quite big

Didnt quite fit

Bit Small

Quality-Overall5%▇▆█▂▅▃

Rubbish

It unfortunately is not as good as the first one

which takes away from the overall quality

Defective Material/Parts4%█▇▅▇▇▆
Color2%▅▃▅█▃▆
Strength2%▇██▅▃▆

not sturdy

Bit flimsy

A bit flimsy

FAQ

Common Utensil Holder questions

Answered from the same tracked data.