utensil holder
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good1,222.74avg incumbent reviews — the moat a new listing must climb
Market size
Good£417K£417K/yr · 1.2M searches
Avg price
Okay£11.79avg listing price — sweet spot $15–$100
Price range
Okay£1.70–£24.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, utensil holder is a £417K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jan. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
utensil holder market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- £354K–£472K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 75%
- Out of stock
- 8.4%
- Avg brand age
- 31 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
72 falling
Sellers
157
Top-5 brand share
26%
Top 20: 65%
Top-5 click share
19%
Top 20: 54%
Open market
70%
- Premier10%
- Karisky5%
- LE TAUCI4%
- Berglander4%
- Kyraton3%
- Evanda3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top utensil holder search terms
- utensil holder503K/yr
- cutlery holder175K/yr
- kitchen utensils holder170K/yr
- utensil pot67K/yr
- utensils holder45K/yr
- spoon holder47K/yr
- kitchen utensil holder48K/yr
- black utensil holder36K/yr
- utensil holder ceramic20K/yr
- ceramic utensil holder22K/yr
Top utensil holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Housewares 508523 Liberty Utensil Holder - Black H18 x W10 x D10cm
Premier£7.324.5★2,292 rev
Premier Housewares Charm Utensil Jar White
Premier£8.994.2★945 rev
Berglander 2-Piece Black Stainless Steel Cutlery Holder Farmhouse Style Kitchen Countertop Organizer
Berglander£7.934.7★616 rev
Evanda Kitchen Utensils Holder for Countertop Pack of 2 Stainless Steel Black Utensils Caddy Farmhouse Stylish Organizer and Kitchen Decor Utensil Crock Gift for New House New Apartment
Evanda£7.784.6★639 rev
Kyraton Cooking Utensils Holder 2pcs 360 Rotating Heavy Duty Plastic Kitchen Utensil Holder for Countertop The Small Utensil Crock for Cutlery Silverware Tooth Brush Desk Pencil Pen
Kyraton£9.044.5★182 rev
Newest
by launch date
Rammento 17cm Tall Medium Stoneware Kitchen Utensils Holder Cream | Farmhouse Rustic Utensil Holder for Spoons Spatulas Cooking Equipment & Cutlery | Cream Kitchen Decor Essentials for New Home
Rammento£6.9415 rev
Kitchen Utensils Holder Cooking Utensil Organizer with 4 Compartment Waterproof Large Capacity Flatware Organizer Storage Box for Caddy Cooking Tool Cooking Utensil Organizer for Countertop White.
aimu£9.2927 rev
Kyraton Cooking Utensils Holder 2pcs 360 Rotating Heavy Duty Plastic Kitchen Utensil Holder for Countertop The Small Utensil Crock for Cutlery Silverware Tooth Brush Desk Pencil Pen
Kyraton£9.04182 rev
Kitchen Utensils Holder - Black Utensil Holder Cooking Utensil Organizer with 3 Compartment Drainage Bottom Wooden Cutlery Storage Holder Farmhouse Cutlery Caddy Cooking Tools Storage for Countertop
SIMDAO£11.49121 rev
Kitchen Utensils Holder Kitchen Cooking Utensil Organizer with 4 Compartment and Drainage Bottom Farmhouse Utensil Organiser Cutlery Caddy Wooden Cooking Tools Storage for Countertop (Black)
HAIJED£12.05168 rev
Trending
90-day click momentumRammento 17cm Tall Medium Stoneware Kitchen Utensils Holder Cream | Farmhouse Rustic Utensil Holder for Spoons Spatulas Cooking Equipment & Cutlery | Cream Kitchen Decor Essentials for New Home
Rammento£6.944.1★
Kitchen Utensils Holder Cooking Utensil Organizer with 4 Compartment Waterproof Large Capacity Flatware Organizer Storage Box for Caddy Cooking Tool Cooking Utensil Organizer for Countertop White.
aimu£9.294.0★
Aujen Cutlery Drawer Organiser - Expandable Kitchen Drawer Storage Organiser Adjustable Cutlery Tray Multipurpose Utensil Organisation for Forks Knives Black 34 x 4 x 26~50 cm
Aujen£10.124.6★
FERCOSEN Kitchen Hook Rack No Drilling with Suction Cup | 8 Hooks 40 cm Long 20 kg Load Capacity 1 Minute Installation | Removable Rustproof Hook Rail for Kitchen Utensils
FERCOSEN£10.994.2★
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Utensil Holder for Forks Spoons Knives Plastic Kitchen Organiser and Storage 9 Compartment 30-50 x 38cm Black
Lifewit£9.644.6★
What buyers say about utensil holder
What buyers praise and complain about, mined from review topics.What buyers love
“Its good solid quality”
“Amazing fit”
“As advertised”
“Good Value”
“The construction feels solid and stable, which makes it reliable and comfortable to use”
“Easy to use”
“it has lots of space”
“well built”
“keep clean”
“Good colour”
What buyers complain about
“Quite big”
“not sturdy”
“Glue didnt stick”
“quite expensive”
“Rubbish”
“Very poor does not sray on wall when you put utensils”
“Not quite like it appears in photos”
“Waste of money not designed well”
“Its made out of wood”
“Fell off very easily”
Top return reasons
Common questions
- Is utensil holder profitable to sell on Amazon United Kingdom?
- The niche generates £417K/yr across 102 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the utensil holder niche?
- 72 brands and 157 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 26% of demand.
- What do buyers complain about in utensil holder?
- Top complaints mined from reviews: Size-Overall, Strength, Adhesion/Stickiness. The return rate is 1.3%.
- When does demand for utensil holder peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the utensil holder niche?
- Listings span £1.70–£24.82; the average listing price is £11.79 (sweet spot $15–$100). The average incumbent carries 1,223 reviews — the moat a new listing must climb.