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Utensil Holder

Utensil Holder shows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 56Growth 11Conversion 36Competition 95Returns 89Price range 42Avg price 48Brand share 97Review moat 57Quality gap 33
This niche Category average

Is Utensil Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Utensil Holder is a £417K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jan. Verdict: Worth a look — 57/100.

Utensil Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.4% over the last 90 days and 2.9% of searches end in a purchase.

£417K

revenue / yr

Units sold / yr40K
Search volume / yr-27.4%1.2M
Conversion rate2.9%
Avg price£11.79

Who owns the niche?

The top 5 brands hold 26% of demand, so 74% of the market is open.

74%

open market share

Brands · sellers72 · 157
Top-5 product click share19%
Open market74%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 102 products

Sponsored placement75%
New entrants (1y)24· 2 succeeded
Avg rating4.5★
Avg reviews1,223

Top Utensil Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

72 falling

Sellers

157

Top-5 brand share

26%

Top 20: 65%

Top-5 click share

19%

Top 20: 54%

Open market

70%

  • Premier10%
  • Karisky5%
  • LE TAUCI4%
  • Berglander4%
  • Kyraton3%
  • Evanda3%

Utensil Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR2.9%Products102Brands72Top 5 Brands26%OOS Rate8.4%Rating4.5★Reviews1,223Avg BSR#123
25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Utensil Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • utensil holder503K/yr
  • cutlery holder175K/yr
  • kitchen utensils holder170K/yr
  • utensil pot67K/yr
  • utensils holder45K/yr
  • spoon holder47K/yr
  • kitchen utensil holder48K/yr
  • black utensil holder36K/yr
  • utensil holder ceramic20K/yr
  • ceramic utensil holder22K/yr

What reviews say buyers love and hate about Utensil Holder

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall22%

Its good solid quality

Size-Overall17%

Amazing fit

Advertised Vs Actual Product10%

As advertised

Value For Money9%

Good Value

Strength6%

The construction feels solid and stable, which makes it reliable and comfortable to use

What buyers complain about

61% of reviews
Size-Overall29%

Quite big

Strength5%

not sturdy

Adhesion/Stickiness5%

Glue didnt stick

Value For Money5%

quite expensive

Quality-Overall4%

Rubbish

Utensil Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
72%
2Quality-Overall
5%
3Defective Material/Parts
4%
4Color
2%
5Strength
2%

Common Utensil Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Utensil Holder 57/100 on Amazon United Kingdom — Worth a look. The niche generates £417K/yr across 102 tracked products. 2 of 24 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.
Search demand for Utensil Holder on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.5× the quietest.