Is usb fan profitable to sell on Amazon United Kingdom?

The niche generates £438K/yr across 40 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +790.3%. Flapen's verdict: Worth a look (70/100).

How competitive is the usb fan niche?

21 brands and 45 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in usb fan?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.7%.

When does demand for usb fan peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.1× the quietest.

What does it cost to enter the usb fan niche?

Listings span £3.51–£27.91; the average listing price is £11.88 (sweet spot $15–$100). The average incumbent carries 3,886 reviews — the moat a new listing must climb.

usb fan

Worth a look

Shows demand growing +790.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+790.3%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good£438K

£438K/yr · 990K searches

Price range

Good£3.51–£27.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.88

avg listing price — sweet spot $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,885.95

avg incumbent reviews — the moat a new listing must climb

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, usb fan is a £438K/yr Amazon United Kingdom market (990K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

usb fan market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: £594K–£713K; units × avg price
Conversion rate: 3.7%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.7%
Avg brand age: 28 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

42%

Top 20: 82%

Open market

31%

gaiatop17%
TriPole15%
benpen12%
SWEETFULL9%
Status8%
OCOOPA8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +790.3% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.1×

Open Trend

Top usb fan search terms

usb fan375K/yr +728.6%3.2% conv.
usb desk fan133K/yr +678.6%4.5% conv.
desk fan usb93K/yr +576.7%5.2% conv.
small desk fan81K/yr +713.0%2.7% conv.
usb fan silent powerful45K/yr +606.9%3.3% conv.
mini desk fan38K/yr +598.9%3.2% conv.
12 desk fan26K/yr >1,000%0.3% conv.
usb fans31K/yr +746.1%1.9% conv.
fan small20K/yr +990.5%1.3% conv.
9 inch desk fan16K/yr >1,000%1.0% conv.

All search terms

Top usb fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

gaiatop USB Desk Fan Small But Powerful Portable Quiet 3 Speeds Wind Desktop Personal Fan Adjustment Mini Fan Table Fan for Better Cooling Home Office Car Indoor Outdoor Black

gaiatop£9.084.4★29,381 rev

Desk Fan USB Small Fans for Office Bedroom Home Accessories Powerful Wind

benpen£8.624.2★2,597 rev

OCOOPA USB Desk Table Fan with Strong Airflow & Quiet Operation Portable Cooling Fan Speed Adjustable 360Rotatable Head for Home Office Bedroom Table and Desktop

OCOOPA£13.814.4★15,292 rev

TriPole USB Desk Fan 3 Speeds Adjustable Strong Wind Table Fan 360 Head Rotatable 1.5 m Cable Personal Desktop Fans 4.5 Inches Portable Mini Fan for Table Home Bedroom Office Indoor Outdoor Black

TriPole£10.144.6★1,410 rev

SWEETFULL Desk Fan Small Portable USB Table Fan 3 Speeds 360 Adjustable

SWEETFULL£13.074.4★6,171 rev

Newest

by launch date

SWEETFULL USB Desk Fan 4-Speed Powerful Portable Table Fan 360 Rotatable

SWEETFULL£13.07151 rev

4mo ago

TriPole Desk Fan Portable USB Fan Ultra Quiet 3 Speed Powerful Table Fans with 360 Adjustable Head Small Mini Fans for Office Bedroom Car Kitchen Outdoor (Black)

TriPole£9.681,774 rev

5mo ago

USB Desk Fan Small Desktop Table Fan Cooling Silent Fans with Tilt Folding

benpen£7.89420 rev

6mo ago

VOXON USB Desk Fan 4 Speeds 100 Rotatable Silent Cooling Fan Plug & Play

VOXON£13.812,623 rev

7mo ago

Warmco USB Desk Fan with Touch Control (USB Powered Only No Battery) Small Personal Desktop Fan USB-A & USB-C Plug 3 Speeds Strong Airflow Quiet Table Fans for Home Office Dorm

Warmco£9.03266 rev

8mo ago

What buyers say about usb fan

What buyers praise and complain about, mined from review topics.

What buyers love

Strength14%

“The stand is sturdy”

Value For Money13%

“affordable price”

Charging9%

“Easy to charge”

Quality-Overall9%

“the build quality is solid”

Battery Life5%

“Battery lasts a long time”

Portability5%

“Portable fan”

Size-Overall4%

“Good travel size”

Advertised Vs Actual Product4%

“Exactly as pictured”

Heating4%

“it definitely still helps with the heatwave”

Ease Of Use3%

“its easy to operate”

What buyers complain about

Size-Overall14%

“Its a bit big”

Durability11%

“broke in a month”

Quality-Overall8%

“iffy build quality”

Value For Money7%

“Could be slightly cheaper”

Functionality-Overall7%

“Did not work”

Noise Level7%

“Too loud”

Strength5%

“Not strong”

Charging5%

“Doesn't charge”

Battery Life3%

“the battery power is rubbish”

Heating2%

“it began to start overheating”

Top return reasons

Size-Overall26%

Functionality-Overall18%

Strength12%

Charging9%

Noise Level6%

Quality-Overall4%

Defective Material/Parts4%

Durability3%

Advertised Vs Actual Product2%

Assembly/Installation2%

Common questions

Is usb fan profitable to sell on Amazon United Kingdom?: The niche generates £438K/yr across 40 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +790.3%. Flapen's verdict: Worth a look (70/100).
How competitive is the usb fan niche?: 21 brands and 45 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in usb fan?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.7%.
When does demand for usb fan peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.1× the quietest.
What does it cost to enter the usb fan niche?: Listings span £3.51–£27.91; the average listing price is £11.88 (sweet spot $15–$100). The average incumbent carries 3,886 reviews — the moat a new listing must climb.