Is urns for ashes adult profitable to sell on Amazon United Kingdom?

The niche generates £310K/yr across 66 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the urns for ashes adult niche?

34 brands and 47 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in urns for ashes adult?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.4%.

When does demand for urns for ashes adult peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the urns for ashes adult niche?

Listings span £5.03–£82.42; the average listing price is £22.40 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.

urns for ashes adult

Worth a look

Shows a sweet-spot price point ($22.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great£22.40

avg listing price — sweet spot $15–$100

Review moat

Great175.82

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Price range

Great£5.03–£82.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Market size

Good£310K

£310K/yr · 922K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, urns for ashes adult is a £310K/yr Amazon United Kingdom market (922K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

urns for ashes adult market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £224K–£280K; units × avg price
Conversion rate: 1.5%
Avg BSR: #1,106
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 1.9%
Avg brand age: 37 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

31%

Top 20: 63%

Open market

45%

HOOMTREE13%
Gredstar12%
youdear memorials11%
weikui9%
KEEPSAKE COMPANY5%
Generic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top urns for ashes adult search terms

urns for human ashes240K/yr -13.9%0.6% conv.
ashes urn108K/yr -15.6%0.6% conv.
small urns for human ashes62K/yr -5.3%1.6% conv.
urn55K/yr -9.8%0.3% conv.
ashes keepsake58K/yr -13.1%0.7% conv.
urns for ashes adult38K/yr -18.2%0.6% conv.
urn for ashes63K/yr -29.1%0.6% conv.
mini urns for human ashes29K/yr +0.2%1.2% conv.
urns for ashes35K/yr -13.9%0.5% conv.
small urns for ashes25K/yr -15.7%1.1% conv.

All search terms

Top urns for ashes adult products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Small Keepsake Urns for Human Ashes Angel Wings Cremation Urns for Ashes 4 Piece Stainless Steel Funeral Memorial Ashes holder-Your Wings Were Ready But My Heart Was Not (Silver 4pcs)

weikui£14.324.8★261 rev

Gredstar Tree of Life Adult Cremation Urn for Human Ashes - Large Memorial Urn with Black Velvet Bag Funeral & Burial Urns for Home Still Loved Still Missed

Gredstar£23.364.9★153 rev

Small Urns for Human Ashes Keepsake with Tree of Life Pattern Small Cremation Urns for Human Ashes Adult Male Female Bamboo Scattering Tubes for Human or Pet Ashes Hold Up to 7.5 Cubic Inches

HOOMTREE£8.404.7★631 rev

White Cremation Urn for Ashes Keepsake Heart Urn with Black Box and Brass Stand Mini urn for Your Loved one Adult & Funeral Burial for Adults and Infants

THE ANTIQUE HOUSE£20.954.6★176 rev

Large Golden White Teardrop Urn with Golden Heart for Human Ashes for Men & Women - Urn for Adult Men and Women - Heart Keepsake 2.5L White Gold Teardrop Shape

KEEPSAKE COMPANY£82.424.8★258 rev

Newest

by launch date

YYRaccoon Large Cremation Urns for Adult Human Ashes Family Tree Style

YYRaccoon£25.018 rev

7mo ago

4Pcs Small Urns for Human Ashes Aluminium Alloy Tree of Life Funeral Memorial Ash Holder Mini Cremation Human Ashes Keepsake for Family Loved Ones Pet Dog Cat

QINGLANG£11.7817 rev

8mo ago

Cremation Urns for Human Ashes Adult Male Female Custom Personalized Wooden Urn for Ashes Men Women Memorial Burial Funeral Urns with Photo Frame (Butterfly)

Generic£31.4219 rev

8mo ago

Urn for human ashes Adult - Cremation Urns for Ashes Male Female - Urn for Human Ashes for Dad Mom (Silver Large)

youdear memorials£21.944 rev

10mo ago

Small Urns for Human Ashes Ceramic Memorial Mini Ashes Urns Hold 5.5 Cubic Inches of Ashes For Human Or Pet Ashes Beautiful Mini Sharing Funeral Urns with Exquisite Box (Light blue)

lylqmy£9.6328 rev

1y ago

What buyers say about urns for ashes adult

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Perfect size”

Quality-Overall20%

“The product is lovely”

Value For Money14%

“Worth the money”

Advertised Vs Actual Product9%

“As described”

Strength5%

“The stand is also strong & stable”

Design-Overall4%

“The design is really beautiful”

Color4%

“I love the colour”

Durability2%

“The urn feels sturdy and durable”

Gifting Purpose2%

“It is lovely as a gift”

Ease Of Use2%

“Easy to transfer my grandad into”

What buyers complain about

Size-Overall58%

“bit bigger than expected”

Quality-Overall7%

“I have now bought 6 of these because I've had to return 3 of due to the poor build quality, the lid and the base have a visible gap between them when turned back round, this isn't suitable considering the contents”

Color6%

“Wrong colour sent”

Advertised Vs Actual Product4%

“The picture are so deceiving”

Adhesion/Stickiness1%

“glue marks on base”

Scratch Resistance1%

“it had numerous scratches”

Wood Quality1%

“Disappointed wood not good quality”

Leak-Proof1%

“when we arrived at our destination our sons ashes has spilled into the plastic”

Print Quality1%

“poor quality printing”

Ease Of Use1%

“closing it proved to be a bit fiddly”

Top return reasons

Size-Overall80%

Quality-Overall3%

Color2%

Advertised Vs Actual Product2%

Functionality-Overall1%

Material Quality1%