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Urns for Ashes Adult

Urns for Ashes Adult shows a sweet-spot price point ($22.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 52Growth 18Conversion 19Competition 84Returns 87Price range 85Avg price 94Brand share 85Review moat 91Quality gap 21
This niche Category average

Is Urns for Ashes Adult profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Urns for Ashes Adult is a £310K/yr Amazon United Kingdom market (922K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 58/100.

Urns for Ashes Adult: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.4% over the last 90 days and 1.5% of searches end in a purchase.

£310K

revenue / yr

Units sold / yr13K
Search volume / yr-14.4%922K
Conversion rate1.5%
Avg price£22.40

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers34 · 47
Top-5 product click share31%
Open market50%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 66 products

Sponsored placement91%
New entrants (1y)16· 0 succeeded
Avg rating4.7★
Avg reviews176

Top Urns for Ashes Adult products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£9K£19K£28K£37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

47

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

31%

Top 20: 63%

Open market

45%

  • HOOMTREE13%
  • Gredstar12%
  • youdear memorials11%
  • weikui9%
  • KEEPSAKE COMPANY5%
  • Generic5%

Urns for Ashes Adult demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume922KCVR1.5%Products66Brands34Top 5 Brands50%OOS Rate1.9%Rating4.7★Reviews176Avg BSR#1,106
23K18KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Urns for Ashes Adult search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • urns for human ashes240K/yr
  • ashes urn108K/yr
  • small urns for human ashes62K/yr
  • urn55K/yr
  • ashes keepsake58K/yr
  • urns for ashes adult38K/yr
  • urn for ashes63K/yr
  • mini urns for human ashes29K/yr
  • urns for ashes35K/yr
  • small urns for ashes25K/yr

What reviews say buyers love and hate about Urns for Ashes Adult

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Size-Overall24%

Perfect size

Quality-Overall20%

The product is lovely

Value For Money14%

Worth the money

Advertised Vs Actual Product9%

As described

Strength5%

The stand is also strong & stable

What buyers complain about

82% of reviews
Size-Overall58%

bit bigger than expected

Quality-Overall7%

I have now bought 6 of these because I've had to return 3 of due to the poor build quality, the lid and the base have a visible gap between them when turned back round, this isn't suitable considering the contents

Color6%

Wrong colour sent

Advertised Vs Actual Product4%

The picture are so deceiving

Adhesion/Stickiness1%

glue marks on base

Urns for Ashes Adult return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

91%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
80%
2Quality-Overall
3%
3Color
2%
4Advertised Vs Actual Product
2%
5Functionality-Overall
1%

Common Urns for Ashes Adult questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Urns for Ashes Adult 58/100 on Amazon United Kingdom — Worth a look. The niche generates £310K/yr across 66 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved -14.4% over the last 90 days.
Search demand for Urns for Ashes Adult on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.