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Urns for Ashes Adult

Maybe

Products sell for $22.40 on average, inside the sweet spot. But demand is soft, at -14.4% this quarter, so Urns for Ashes Adult is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£310K/yr922K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
31%top-5 click share · 34 brands · 47 sellers

Flapen Score

Urns for Ashes Adult against its category

The dotted line is the Home & Garden average. Past it, Urns for Ashes Adult is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urns for Ashes Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Urns for Ashes Adult 922K times last year and spent an estimated £310K. The top 5 brands take 50% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £310K a year.

Searches, last 12 months
922K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.5%
Market size, estimated
£310Ka year
Peak month
February1.2× the quietest month
Top search term
urns for human ashes240K searches a year

02 · Price

A sale here is worth £22.40.

Listings sell for £22.40 on average, from £5.03 to £82.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £22.40 that is £2K to £6K a year per listing.

Average price
£22.40inside the $15 to $100 sweet spot
Price range
£5.03–£82.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,106 within Decorative Accessories. It carries 176 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.9%
Average rank
#1,106in Decorative Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
66

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Urns for Ashes Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£9K£19K£28K£37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

47

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

31%

Top 20: 63%

Open market

45%

  • HOOMTREE13%
  • Gredstar12%
  • youdear memorials11%
  • weikui9%
  • KEEPSAKE COMPANY5%
  • Generic5%

Demand

Urns for Ashes Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Urns for Ashes Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urns for human ashes240K/yr
  • ashes urn108K/yr
  • small urns for human ashes62K/yr
  • urn55K/yr
  • ashes keepsake58K/yr
  • urns for ashes adult38K/yr
  • urn for ashes63K/yr
  • mini urns for human ashes29K/yr
  • urns for ashes35K/yr
  • small urns for ashes25K/yr

Reviews and returns

What reviews say buyers love and hate about Urns for Ashes Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall58%−0.15

bit bigger than expected

Not large

Small urn

Quality-Overall7%+0.61

I have now bought 6 of these because I've had to return 3 of due to the poor build quality, the lid and the base have a visible gap between them when turned back round, this isn't suitable considering the contents

Poor quality

At what is already a difficult time for my family there was no empathy or understanding for the poor quality of this product

Color6%−0.01

Wrong colour sent

I do feel like the colour I selcted is definitely not what turned up today

Not the correct colour as described

Advertised Vs Actual Product4%+0.27

The picture are so deceiving

not what was shown

Adhesion/Stickiness1%−0.01

glue marks on base

Love

Size-Overall24%−0.15

Perfect size

Not too big not too small, just perfect

Tiny and perfect

Quality-Overall20%+0.61

The product is lovely

Excellent product

Great product very pleased with purchase

Value For Money14%+1.78

Worth the money

Good value for money

Good price

Advertised Vs Actual Product9%+0.27

As described

Better than expected

Just what I wanted

Strength5%+0.60

The stand is also strong & stable

Very sturdy

A great sturdy little pot

Return

1.4% Return rate 91% Fixable by listing

Size-Overall80%█████▇

bit bigger than expected

Not large

Small urn

Quality-Overall3%█▃▇▆▆▃

I have now bought 6 of these because I've had to return 3 of due to the poor build quality, the lid and the base have a visible gap between them when turned back round, this isn't suitable considering the contents

Poor quality

At what is already a difficult time for my family there was no empathy or understanding for the poor quality of this product

Color2%▁▆▁▆▄█

Wrong colour sent

I do feel like the colour I selcted is definitely not what turned up today

Not the correct colour as described

Advertised Vs Actual Product2%█▃▇▃▁▃

The picture are so deceiving

not what was shown

Functionality-Overall1%▁█▁▆▁▆

FAQ

Common Urns for Ashes Adult questions

Answered from the same tracked data.