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Urns for Ashes Adult

Maybe

Products sell for $22.40 on average, inside the sweet spot. But demand is soft, at -14.4% this quarter, so Urns for Ashes Adult is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£310K/yr922K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
31%top-5 click share · 34 brands · 47 sellers

Flapen Score

Urns for Ashes Adult against its category

The dotted line is the Home & Garden average. Past it, Urns for Ashes Adult is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urns for Ashes Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Urns for Ashes Adult 922K times last year and spent an estimated £310K. The top 5 brands take 50% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £310K a year.

Searches, last 12 months
922K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.5%
Market size, estimated
£310Ka year
Peak month
February1.2× the quietest month
Top search term
urns for human ashes240K searches a year

02 · Price

A sale here is worth £22.40.

Listings sell for £22.40 on average, from £5.03 to £82.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £22.40 that is £2K to £6K a year per listing.

Average price
£22.40inside the $15 to $100 sweet spot
Price range
£5.03–£82.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,106 within Decorative Accessories. It carries 176 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.9%
Average rank
#1,106in Decorative Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
66

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Urns for Ashes Adult products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£9K£19K£28K£37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

47

Est. top-5 brand share

50%

Top 20: 90%

Est. top-5 click share

31%

Top 20: 63%

Open market

45%

  • HOOMTREE13%
  • Gredstar12%
  • youdear memorials11%
  • weikui9%
  • KEEPSAKE COMPANY5%
  • Generic5%

Demand

Urns for Ashes Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Urns for Ashes Adult search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • urns for human ashes240K/yr
  • ashes urn108K/yr
  • small urns for human ashes62K/yr
  • urn55K/yr
  • ashes keepsake58K/yr
  • urns for ashes adult38K/yr
  • urn for ashes63K/yr
  • mini urns for human ashes29K/yr
  • urns for ashes35K/yr
  • small urns for ashes25K/yr

Reviews and returns

What reviews say buyers love and hate about Urns for Ashes Adult

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
58%of negative reviews mention “Size-Overall”
1.4%of orders come back
“bit bigger than expected”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Urns for Ashes Adult questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data