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Uno Junior

Fail

The top 5 brands take 100% of clicks, so Uno Junior is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£50K/yr62K searches / yr
90-day growth
+36.5%search demand this quarter
Competition
85%top-5 click share · 3 brands · 115 sellers

Flapen Score

Uno Junior against its category

The dotted line is the Home & Garden average. Past it, Uno Junior is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uno Junior market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uno Junior 62K times last year and spent an estimated £50K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+36.5%
Conversion, latest week
14.6%
Market size, estimated
£50Ka year
Top search term
uno junior28K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £4.48 to £6.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £5.52 that is £4K to £6K a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£4.48–£6.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,074 within Party Supplies. It carries 17,592 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#1,074in Party Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,592per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Uno Junior products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Juegos Mattel87%
  • Mattel Games11%
  • Gamewright2%
  • Open — no brand owns it (0%)

Demand

Uno Junior search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.1× · 8 of 12 months tracked

Search terms

Top Uno Junior search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uno junior28K/yr
  • uno kids10K/yr
  • kids uno7K/yr
  • uno junior card game7K/yr
  • junior uno6K/yr
  • uno junior card game for kids 3 years old3K/yr

Reviews and returns

What reviews say buyers love and hate about Uno Junior

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall43%−0.13

Bad quality

Poor Quality Control

Low Quality Cards

Value For Money14%

But expensive for what it is

Expensive for what it is

And I wouldn't pay anything like the £24 it's listed for on amazon at the moment

Print Quality14%−0.05

Poor print quality

Idk if its printing issue or someone returned it

Durability9%−0.01

dont expect it to last

falls apart quickly as soon as you carry it with you anywhere

The pack could be a little more durable

Product Condition7%−0.02

Looks used

Should have been new

Love

Fun/Entertainment Experience53%+3.62

Fun family game

Fun for kids

Fun game

Quality-Overall10%−0.13

Good quality, fast delivery, and works perfectly

Cards quality good

Good quality

Ease Of Use7%+0.09

easy to use

Easy for everyone to understand

Easy to pick up

Value For Money7%

great game and fabulous price, came quick

Good value for money

good price

Advertised Vs Actual Product5%+0.35

as described, arrived on time

Exactly as described

Exactly what my daughter wanted

Return

0.3% Return rate 8% Fixable by listing

Gifting Purpose31%▄▂▁▃▆█
Product Condition18%▅▄█▄▄▂

Looks used

Should have been new

Quality-Overall9%▁█▆▅▁▃

Bad quality

Poor Quality Control

Low Quality Cards

Defective Material/Parts6%█▁█▅▄▃
Value For Money5%▁▃▁▁▁█

But expensive for what it is

Expensive for what it is

And I wouldn't pay anything like the £24 it's listed for on amazon at the moment

FAQ

Common Uno Junior questions

Answered from the same tracked data.