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University Essentials

Fail

Shoppers spend an estimated $41K a year here, so University Essentials is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£41K/yr342K searches / yr
90-day growth
+33.6%search demand this quarter
Competition
48%top-5 click share · 28 brands · 38 sellers

Flapen Score

University Essentials against its category

The dotted line is the Home & Garden average. Past it, University Essentials is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The University Essentials market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for University Essentials 342K times last year and spent an estimated £41K. The top 5 brands take 55% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
+33.6%
Conversion, latest week
0.9%
Market size, estimated
£41Ka year
Peak month
September14.5× the quietest month
Top search term
university essentials224K searches a year

02 · Price

A sale here is worth £13.44.

Listings sell for £13.44 on average, from £3.94 to £25.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.44 that is £0 to £1K a year per listing.

Average price
£13.44under the $15 to $100 sweet spot
Price range
£3.94–£25.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #164 within Storage & Organisation. It carries 3,695 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
12.4%
Average rank
#164in Storage & Organisation
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,695per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top University Essentials products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

38

Est. top-5 brand share

55%

Top 20: 94%

Est. top-5 click share

48%

Top 20: 90%

Open market

39%

  • Lifewit20%
  • Lewis-Plast11%
  • Thboxes9%
  • Kits of Medicine8%
  • Paper Mate8%
  • LOVEVOOK5%

Demand

University Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 14.5×

Search terms

Top University Essentials search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • university essentials224K/yr
  • university32K/yr
  • student essentials for university44K/yr
  • student essentials6K/yr
  • university+essentials37K/yr

Reviews and returns

What reviews say buyers love and hate about University Essentials

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Taste-Overall”
0.5%of orders come back
“I simply didnt like the artificial taste of them”
A buyer, on “Taste-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common University Essentials questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data