Universal Water Filter Cartridge
a small market ($40K/yr) — Universal Water Filter Cartridge doesn't clear our bar today.
Flapen Score
Is Universal Water Filter Cartridge profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Universal Water Filter Cartridge is a £40K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.
Universal Water Filter Cartridge: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.8% over the last 90 days and 8.6% of searches end in a purchase.
£40K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Universal Water Filter Cartridge products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
6 Universal Water Filter Cartridge Compatible with Brita Classic Water Filter Jug Brita Jugs Dispensers Classic OB03 Everyday UltraMax Metro+ XL Mavea 107007 35557
- Price
- £11.80
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 1y ago
AQUAPHOR B15 3 Pack Water Filter Cartridges up to 170L Filtered Water
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 2,261
- Age
- 11y ago
BRITA Classic Cartridges Pack of 6
- Price
- £25.78
- Rating
- 4.7/5
- Reviews
- 6,446
- Age
- 19y ago
ICEPURE Water Filter Cartridges Compatible with Brita Classic Filter Jugs Brita Jugs and Dispensers Classic OB03 Everyday UltraMax Metro+ XL Mavea 107007 35557 6 Pieces
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 3,770
- Age
- 8y ago
VILLAPOOL 6 Water Filter Cartridge Replacement for Brita Filters Classic OB03 Dispensers Everyday UltraMax Metro+ XL Mavea 107007 35557 Reducing Impurities Chlorine PFAS Limescale & Odor
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
Trending
90-day click momentum
6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
ICEPURE Water Filter Cartridges Compatible with Brita Classic Filter Jugs Brita Jugs and Dispensers Classic OB03 Everyday UltraMax Metro+ XL Mavea 107007 35557 3 Pieces
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 3,770
- Age
- 7y ago
BRITA Classic Cartridges Pack of 6
- Price
- £25.78
- Rating
- 4.7/5
- Reviews
- 6,446
- Age
- 19y ago
VILLAPOOL 6 Water Filter Cartridge Replacement for Brita Filters Classic OB03 Dispensers Everyday UltraMax Metro+ XL Mavea 107007 35557 Reducing Impurities Chlorine PFAS Limescale & Odor
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
6 x ProWater Classic Universal Filter Cartridges Replacements for Brita Laica Dafi Kenwood Jugs
- Price
- £10.36
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago
Newest
by launch date6 x ProWater Classic Universal Filter Cartridges Replacements for Brita Laica Dafi Kenwood Jugs
- Price
- £10.36
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago
VILLAPOOL 6 Water Filter Cartridge Replacement for Brita Filters Classic OB03 Dispensers Everyday UltraMax Metro+ XL Mavea 107007 35557 Reducing Impurities Chlorine PFAS Limescale & Odor
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
Aqua Optima Water Universal Filter Cartridge 30 Days (12 Months Supply) Compatible with Brita Classic 5 Stage Filtration System Reduces Chlorine Limescale and Other Impurities BPA Free White
- Price
- £20.92
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 1y ago
6 Universal Water Filter Cartridge Compatible with Brita Classic Water Filter Jug Brita Jugs Dispensers Classic OB03 Everyday UltraMax Metro+ XL Mavea 107007 35557
- Price
- £11.80
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
49
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
22%
- GN3D22%
- AQUAPHOR17%
- BRITA14%
- ICEPURE11%
- VILLAPOOL8%
- FilterLogic6%
Universal Water Filter Cartridge demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Universal Water Filter Cartridge search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- universal water filter cartridge15K/yr
- brita classic water filter cartridges9K/yr
- water filter cartridges universal4K/yr
- wilko water filter cartridges4K/yr
- brita water filter classic filters1K/yr
What reviews say buyers love and hate about Universal Water Filter Cartridge
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“much cheaper”
“Best filter”
“Good product exactly as described”
“Fit perfect”
“Just what I needed”
What buyers complain about
82% of reviews“Not filtering”
“Not really compatible- needs blue adapter”
“Dont buy cheap”
“Garbage”
“does not fit the jug”
Universal Water Filter Cartridge return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Universal Water Filter Cartridge questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
