Universal Water Filter Cartridge
FailShoppers spend only $40K a year here, so Universal Water Filter Cartridge is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £40K/yr33K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 49 sellers
Flapen Score
Universal Water Filter Cartridge against its category
The dotted line is the Home & Garden average. Past it, Universal Water Filter Cartridge is stronger. Inside it, weaker.
Market
The Universal Water Filter Cartridge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Universal Water Filter Cartridge 33K times last year and spent an estimated £40K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £40Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- universal water filter cartridge15K searches a year
02 · Price
A sale here is worth £14.46.
Listings sell for £14.46 on average, from £7.92 to £25.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.46 that is £1K to £4K a year per listing.
- Average price
- £14.46under the $15 to $100 sweet spot
- Price range
- £7.92–£25.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #77 within Water Coolers, Filters & Cartridges. It carries 5,680 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 79%
- Out of stock, average day
- 5.7%
- Average rank
- #77in Water Coolers, Filters & Cartridges
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,680per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Universal Water Filter Cartridge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
6 Universal Water Filter Cartridge Compatible with Brita Classic Water Filter Jug Brita Jugs Dispensers Classic OB03 Everyday UltraMax Metro+ XL Mavea 107007 35557
- Price
- £11.80
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 1y ago
AQUAPHOR B15 3 Pack Water Filter Cartridges up to 170L Filtered Water
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 2,261
- Age
- 11y ago
BRITA Classic Cartridges Pack of 6
- Price
- £25.78
- Rating
- 4.7/5
- Reviews
- 6,446
- Age
- 19y ago
ICEPURE Water Filter Cartridges Compatible with Brita Classic Filter Jugs Brita Jugs and Dispensers Classic OB03 Everyday UltraMax Metro+ XL Mavea 107007 35557 6 Pieces
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 3,770
- Age
- 8y ago
VILLAPOOL 6 Water Filter Cartridge Replacement for Brita Filters Classic OB03 Dispensers Everyday UltraMax Metro+ XL Mavea 107007 35557 Reducing Impurities Chlorine PFAS Limescale & Odor
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
Trending
90-day click momentum
6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
ICEPURE Water Filter Cartridges Compatible with Brita Classic Filter Jugs Brita Jugs and Dispensers Classic OB03 Everyday UltraMax Metro+ XL Mavea 107007 35557 3 Pieces
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 3,770
- Age
- 7y ago
BRITA Classic Cartridges Pack of 6
- Price
- £25.78
- Rating
- 4.7/5
- Reviews
- 6,446
- Age
- 19y ago
VILLAPOOL 6 Water Filter Cartridge Replacement for Brita Filters Classic OB03 Dispensers Everyday UltraMax Metro+ XL Mavea 107007 35557 Reducing Impurities Chlorine PFAS Limescale & Odor
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
6 x ProWater Classic Universal Filter Cartridges Replacements for Brita Laica Dafi Kenwood Jugs
- Price
- £10.36
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago
Newest
by launch date6 x ProWater Classic Universal Filter Cartridges Replacements for Brita Laica Dafi Kenwood Jugs
- Price
- £10.36
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago
VILLAPOOL 6 Water Filter Cartridge Replacement for Brita Filters Classic OB03 Dispensers Everyday UltraMax Metro+ XL Mavea 107007 35557 Reducing Impurities Chlorine PFAS Limescale & Odor
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
Aqua Optima Water Universal Filter Cartridge 30 Days (12 Months Supply) Compatible with Brita Classic 5 Stage Filtration System Reduces Chlorine Limescale and Other Impurities BPA Free White
- Price
- £20.92
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 1y ago
6 Universal Water Filter Cartridge Compatible with Brita Classic Water Filter Jug Brita Jugs Dispensers Classic OB03 Everyday UltraMax Metro+ XL Mavea 107007 35557
- Price
- £11.80
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
49
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
22%
- GN3D22%
- AQUAPHOR17%
- BRITA14%
- ICEPURE11%
- VILLAPOOL8%
- FilterLogic6%
Demand
Universal Water Filter Cartridge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Universal Water Filter Cartridge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- universal water filter cartridge15K/yr
- brita classic water filter cartridges9K/yr
- water filter cartridges universal4K/yr
- wilko water filter cartridges4K/yr
- brita water filter classic filters1K/yr
Reviews and returns
What reviews say buyers love and hate about Universal Water Filter Cartridge
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not filtering
Do not filter
Cheap filter
Not really compatible- needs blue adapter
Not compatible
Incompatible product
Dont buy cheap
These resemble their much more expensive
The slightly cheaper price doesnt justify all this messing around
Garbage
Very poor quality
Rubbish product
does not fit the jug
Too big to fit in properly
Does not fit
Love
much cheaper
Good value for money
Great Deal
Best filter
Quality filter
Great water filter
Good product exactly as described
Excellent product
Good quality cartridges
Fit perfect
Easy to fit
Fit as expected
Just what I needed
As promised
As described
Return
1.4% Return rate 43% Fixable by listing
does not fit the jug
Too big to fit in properly
Does not fit
Not really compatible- needs blue adapter
Not compatible
Incompatible product
Not filtering
Do not filter
Cheap filter
Doesn't work
Didn't work for me quick delivery and refund
BUT THEY DON'T F#####G WORK
Not a match as advertised
not as described
False advertising
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Universal Water Filter Cartridge questions
Answered from the same tracked data.