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Union Jack Table Cloth

Maybe

Search demand grew +393.4% this quarter. But shoppers spend only $2K a year here, so Union Jack Table Cloth is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£2K/yr5K searches / yr
90-day growth
+393.4%search demand this quarter
Competition
61%top-5 click share · 14 brands · 36 sellers

Flapen Score

Union Jack Table Cloth against its category

The dotted line is the Home & Garden average. Past it, Union Jack Table Cloth is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Table Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Table Cloth 5K times last year and spent an estimated £2K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +393.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+393.4%
Conversion, latest week
6.7%
Market size, estimated
£2Ka year
Peak month
May45.3× the quietest month
Top search term
union jack table cloth5K searches a year

02 · Price

A sale here is worth £5.43.

Listings sell for £5.43 on average, from £1.55 to £22.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £5.43 that is £0 to £543 a year per listing.

Average price
£5.43under the $15 to $100 sweet spot
Price range
£1.55–£22.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£543
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #496 within Party Supplies. It carries 309 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
14.2%
Average rank
#496in Party Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
309per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Union Jack Table Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£167£333£500£6661101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

36

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • SHATCHI46%
  • YAAVAAW11%
  • ZSYIULIA10%
  • Eurowrap6%
  • Trimming Shop5%
  • amscan5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Union Jack Table Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 45.3×

Reviews and returns

What reviews say buyers love and hate about Union Jack Table Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.14

Cups are small

Value For Money25%−0.29

expensive

Expensive

Love

Quality-Overall50%+0.82

Good product

Good, qualitu

Ease Of Use33%+4.08

Easy to use

Return

0.3% Return rate 56% Fixable by listing

Advertised Vs Actual Product31%▁▁▁█▁▁
Size-Overall25%▁▁▁▁▅█

Cups are small

Material Quality19%
Quality-Overall13%▁▁▁█▁▁
Strength13%▁▁▁▁█▁

FAQ

Common Union Jack Table Cloth questions

Answered from the same tracked data.