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Union Jack Table Cloth

Union Jack Table Cloth shows demand growing +393.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 0Growth 100Conversion 72Competition 41Returns 99Price range 37Avg price 15Brand share 44Review moat 85Quality gap 73
This niche Category average

Is Union Jack Table Cloth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Union Jack Table Cloth is a £2K/yr Amazon United Kingdom market (5K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 57/100.

Union Jack Table Cloth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +393.4% over the last 90 days and 6.7% of searches end in a purchase.

£2K

revenue / yr

Units sold / yr1K
Search volume / yr+393.4%5K
Conversion rate6.7%
Avg price£5.43

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 36
Top-5 product click share61%
Open market22%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews309

Top Union Jack Table Cloth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£167£333£500£6661101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

36

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • SHATCHI46%
  • YAAVAAW11%
  • ZSYIULIA10%
  • Eurowrap6%
  • Trimming Shop5%
  • amscan5%
  • Open — no brand owns it (8 brands, 17%)

Union Jack Table Cloth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR6.7%Products20Brands14Top 5 Brands78%OOS Rate14.2%Rating4.3★Reviews309Avg BSR#496
5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 45.3×

What reviews say buyers love and hate about Union Jack Table Cloth

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall50%

Good product

Ease Of Use33%

Easy to use

What buyers complain about

75% of reviews
Size-Overall50%

Cups are small

Value For Money25%

expensive

Union Jack Table Cloth return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
31%
2Size-Overall
25%
3Material Quality
19%
4Quality-Overall
13%
5Strength
13%

Common Union Jack Table Cloth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Union Jack Table Cloth 57/100 on Amazon United Kingdom — Worth a look. The niche generates £2K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +393.4% over the last 90 days.
Search demand for Union Jack Table Cloth on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 45.3× the quietest.