union jack plates
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($1.60–$11.34) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+189.0%90-day search growth — must beat 0% to launch
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Great317.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£6.14avg listing price — sweet spot $15–$100
Market size
Bad£3K£3K/yr · 3K searches
Price range
Bad£1.60–£11.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, union jack plates is a £3K/yr Amazon United Kingdom market (3K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
union jack plates market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £2K–£3K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #462
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 19.0%
- Avg brand age
- 50 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
33
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
19%
- SHATCHI27%
- Geodurn15%
- CEILIWEN12%
- Eurowrap10%
- Unique10%
- amscan8%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +189.0% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 51.4×
Top union jack plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHATCHI 20pcs Union Jack Paper Plates 23cm Tableware Party Supplies Disposables Britain Sporting Events Pub BBQ Royal Theme Table Decorations
SHATCHI£4.724.5★341 rev
75 Pcs UK Flag Party Supplies Set - Serves 25 British Union Jack Disposable Tableware Includes Paper Plates and Napkins for Birthday Sports Events National Day and British-Themed Celebrations
Geodurn£10.884.7★3 rev
Eurowrap Union Jack Party Tableware Set 25 Piece British Flag Plates Cups Napkins & Tablecover for VE Day Royal Celebrations Olympics Eurovision & Patriotic Events
Eurowrap£6.954.5★157 rev
Unique Party 28797 Foil Balloon-45 cm-Union Jack Party Multicolour
Unique£1.604.4★348 rev
CEILIWEN British Union Jack Paper Party Set for 30 Guests
CEILIWEN£11.344.8★25 rev
Newest
by launch date75 Pcs UK Flag Party Supplies Set - Serves 25 British Union Jack Disposable Tableware Includes Paper Plates and Napkins for Birthday Sports Events National Day and British-Themed Celebrations
Geodurn£10.883 rev
48x Union Jack Party Paper Plates UK Red White Blue Disposable Plates for Tea Party Birthday or VE Day 23cm British Tableware for Patriotic Events
Generic£7.4617 rev
69Pcs Union Jack Party Tableware Set 2026 World Cup Table Decorations UK Flag Paper Plates Napkins Cups and Table Cloth Great Britain Dinnerware for Union Jack Royal Party
ZSYIULIA£9.587 rev
53pcs Union Jack Tableware Paper Cups 7inch Plates Napkins Great British Table Cloth Party Table Decorations Set Union Jack UK Tablecover Plates Cups Paper Napkins Dinnerware Sport Event Game Street
RONGZUBAT£8.3812 rev
Amscan 9913035-66 - Red White & Blue Union Jack GB Flag Coronation Party Paper Plates - 8 Pack
amscan£1.802,272 rev
Trending
90-day click momentum
King Charles III Union Jack Coronation Souvenir Plates 16 Pack - Britain Street Party Decor National Events BBQ Decoration
YAAVAAW£5.284.3★
75 Pcs UK Flag Party Supplies Set - Serves 25 British Union Jack Disposable Tableware Includes Paper Plates and Napkins for Birthday Sports Events National Day and British-Themed Celebrations
Geodurn£10.884.7★
Baker Ross PJ148 Union Jack Paper Plates for VJ Day 80th Anniversary - Pack of 20 Union Jack Party Supplies 23 centimetres
Baker Ross£3.294.7★
69Pcs Union Jack Party Tableware Set 2026 World Cup Table Decorations UK Flag Paper Plates Napkins Cups and Table Cloth Great Britain Dinnerware for Union Jack Royal Party
ZSYIULIA£9.584.8★
Eurowrap Union Jack Party Tableware Set 25 Piece British Flag Plates Cups Napkins & Tablecover for VE Day Royal Celebrations Olympics Eurovision & Patriotic Events
Eurowrap£6.954.5★
What buyers say about union jack plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The price seems reasonable for a twenty five place setting”
“The plates are also fairly sturdy for paper plates”
“durable enough for a buffet meal”
What buyers complain about
“Cups are small”
“expensive”
Top return reasons
Common questions
- Is union jack plates profitable to sell on Amazon United Kingdom?
- The niche generates £3K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +189.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the union jack plates niche?
- 11 brands and 33 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in union jack plates?
- Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.4%.
- When does demand for union jack plates peak?
- Demand peaks in Apr–May; the busiest month runs 51.4× the quietest.
- What does it cost to enter the union jack plates niche?
- Listings span £1.60–£11.34; the average listing price is £6.14 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.