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Union Jack Plates

Maybe

Returns run at only 0.4% of orders. But prices span $1.60–$11.34, mostly outside the sweet spot, so Union Jack Plates is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£3K/yr3K searches / yr
90-day growth
+189.0%search demand this quarter
Competition
71%top-5 click share · 11 brands · 33 sellers

Flapen Score

Union Jack Plates against its category

The dotted line is the Home & Garden average. Past it, Union Jack Plates is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Plates 3K times last year and spent an estimated £3K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +189.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+189.0%
Conversion, latest week
14.7%
Market size, estimated
£3Ka year
Peak month
May51.4× the quietest month
Top search term
union jack paper plates2K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £1.60 to £11.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £6.14 that is £0 to £614 a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£1.60–£11.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£614
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #462 within Party Supplies. It carries 318 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
19.0%
Average rank
#462in Party Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
318per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Union Jack Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£269£539£808£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

33

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

19%

  • SHATCHI27%
  • Geodurn15%
  • CEILIWEN12%
  • Eurowrap10%
  • Unique10%
  • amscan8%

Demand

Union Jack Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMay

Peak months: Apr, May · busiest ÷ quietest = 51.4×

Reviews and returns

What reviews say buyers love and hate about Union Jack Plates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.11

Cups are small

Value For Money25%−0.13

expensive

Expensive

Love

Quality-Overall63%+3.43

Good quality

Decent quality at a good price

Good, qualitu

Value For Money8%−0.13

The price seems reasonable for a twenty five place setting

Strength8%+0.73

The plates are also fairly sturdy for paper plates

Durability8%+0.73

durable enough for a buffet meal

Return

0.4% Return rate 75% Fixable by listing

Size-Overall75%▁█▁▁█▅

Cups are small

Design-Overall25%▁▁▁▁▁█

FAQ

Common Union Jack Plates questions

Answered from the same tracked data.