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Union Jack Plates

Union Jack Plates shows low returns (0.4%), but prices mostly outside the sweet spot ($1.60–$11.34) keeps it on the watch list.

Signals Trending

Flapen Score

51
Worth a look
Market size 1Growth 97Conversion 97Competition 25Returns 98Price range 0Avg price 17Brand share 53Review moat 84Quality gap 27
This niche Category average

Is Union Jack Plates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Union Jack Plates is a £3K/yr Amazon United Kingdom market (3K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.

Union Jack Plates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +189.0% over the last 90 days and 14.7% of searches end in a purchase.

£3K

revenue / yr

Units sold / yr500
Search volume / yr+189.0%3K
Conversion rate14.7%
Avg price£6.14

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers11 · 33
Top-5 product click share71%
Open market27%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews318

Top Union Jack Plates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£269£539£808£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

33

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

19%

  • SHATCHI27%
  • Geodurn15%
  • CEILIWEN12%
  • Eurowrap10%
  • Unique10%
  • amscan8%

Union Jack Plates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3KCVR14.7%Products14Brands11Top 5 Brands73%OOS Rate19.0%Rating4.6★Reviews318Avg BSR#462
4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMay

Peak months: Apr, May · busiest ÷ quietest = 51.4×

What reviews say buyers love and hate about Union Jack Plates

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall63%

Good quality

Value For Money8%

The price seems reasonable for a twenty five place setting

Strength8%

The plates are also fairly sturdy for paper plates

Durability8%

durable enough for a buffet meal

What buyers complain about

75% of reviews
Size-Overall50%

Cups are small

Value For Money25%

expensive

Union Jack Plates return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
75%
2Design-Overall
25%

Common Union Jack Plates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Union Jack Plates 51/100 on Amazon United Kingdom — Worth a look. The niche generates £3K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +189.0% over the last 90 days.
Search demand for Union Jack Plates on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 51.4× the quietest.