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Union Jack Flags

Maybe

An estimated 0.3% of orders come back. But products sell for $7.89 on average, outside the sweet spot, so Union Jack Flags is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£551K/yr697K searches / yr
90-day growth
+57.9%search demand this quarter
Competition
59%top-5 click share · 16 brands · 74 sellers

Flapen Score

Union Jack Flags against its category

The dotted line is the Home & Garden average. Past it, Union Jack Flags is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Flags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Flags 697K times last year and spent an estimated £551K. The top 5 brands take 67% of clicks. Demand peaks in May–Aug–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 697K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £551K a year.

Searches, last 12 months
697K
Growth, 90 days vs prior 90
+57.9%
Conversion, latest week
10.0%
Market size, estimated
£551Ka year
Peak month
August11.5× the quietest month
Top search term
union jack flags302K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £2.66 to £18.93. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.89 that is £16K to £20K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£2.66–£18.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #140 within Garden Décor. It carries 1,399 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#140in Garden Décor
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,399per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Union Jack Flags products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£55K£110K£165K£220K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

74

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 97%

Open market

26%

  • SHATCHI30%
  • AhfuLife11%
  • HowseHold10%
  • HENBRANDT8%
  • Storm&Lighthouse7%
  • Woiltryn7%

Demand

Union Jack Flags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug, Sep · busiest ÷ quietest = 11.5×

Search terms

Top Union Jack Flags search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • union jack flags302K/yr
  • union jack82K/yr
  • british flag80K/yr
  • uk flag43K/yr
  • union jack flag57K/yr
  • union flag38K/yr
  • united kingdom flag11K/yr
  • great britain flag13K/yr
  • union flag 5ft x 3ft9K/yr
  • union jack flags 5ft x 3ft9K/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack Flags

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Durability”
0.3%of orders come back
“Not as durable as advertised”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Union Jack Flags questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data