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Union Jack Flags

Maybe

Returns run at only 0.3% of orders. But products sell for $7.89 on average, outside the sweet spot, so Union Jack Flags is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£551K/yr697K searches / yr
90-day growth
+57.9%search demand this quarter
Competition
59%top-5 click share · 16 brands · 74 sellers

Flapen Score

Union Jack Flags against its category

The dotted line is the Home & Garden average. Past it, Union Jack Flags is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Flags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Flags 697K times last year and spent an estimated £551K. The top 5 brands take 67% of clicks. Demand peaks in May–Aug–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 697K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £551K a year.

Searches, last 12 months
697K
Growth, 90 days vs prior 90
+57.9%
Conversion, latest week
10.0%
Market size, estimated
£551Ka year
Peak month
August11.5× the quietest month
Top search term
union jack flags302K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £2.66 to £18.93. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.89 that is £16K to £20K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£2.66–£18.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #140 within Garden Décor. It carries 1,399 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#140in Garden Décor
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,399per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Union Jack Flags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£55K£110K£165K£220K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

74

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

26%

  • SHATCHI30%
  • AhfuLife11%
  • HowseHold10%
  • HENBRANDT8%
  • Storm&Lighthouse7%
  • Woiltryn7%

Demand

Union Jack Flags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug, Sep · busiest ÷ quietest = 11.5×

Search terms

Top Union Jack Flags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • union jack flags302K/yr
  • union jack82K/yr
  • british flag80K/yr
  • uk flag43K/yr
  • union jack flag57K/yr
  • union flag38K/yr
  • united kingdom flag11K/yr
  • great britain flag13K/yr
  • union flag 5ft x 3ft9K/yr
  • union jack flags 5ft x 3ft9K/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack Flags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.16

Not as durable as advertised

Dont expect to last long

Not long lasting

Quality-Overall17%+2.49

Very poor quality

Not the best quality

Very bad quality and pointless purchase

Material Quality11%0.00

Bit see through and cheap material,

Material wont last long

Its not cloth its plastic

Thickness8%−0.01

Its a bit thin

A little thin

Strength7%−0.04

material very flimsy

Not very strong

sturdy is not a word I would use

Love

Quality-Overall39%+2.49

Great quality, perfect size for my garden

good quality pleaased with purchase

Excellent quality

Value For Money24%+1.30

good value for money

Decent price

Good value for money

Advertised Vs Actual Product11%+0.32

As advertised

Better than I thought

As described

Size-Overall9%+0.56

Good size

The flag is a good size

perfect size for my garden

Material Quality5%0.00

Very well made and strong material

Good quality material

Great material shiny and bright

Return

0.3% Return rate 63% Fixable by listing

Size-Overall60%█▇▃▄▇█
Quality-Overall11%▁▆█▂▂▂

Very poor quality

Not the best quality

Very bad quality and pointless purchase

Material Quality7%▁▁▁█▄▂

Bit see through and cheap material,

Material wont last long

Its not cloth its plastic

Thin5%█▁▁▄▆▁
Value For Money3%█▁▇▂▁▃

Pricey

FAQ

Common Union Jack Flags questions

Answered from the same tracked data.