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Union Jack Decorations

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $2K a year here, so Union Jack Decorations is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£2K/yr9K searches / yr
90-day growth
+218.2%search demand this quarter
Competition
49%top-5 click share · 18 brands · 40 sellers

Flapen Score

Union Jack Decorations against its category

The dotted line is the Home & Garden average. Past it, Union Jack Decorations is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Decorations 9K times last year and spent an estimated £2K. The top 5 brands take 75% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +218.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+218.2%
Conversion, latest week
3.5%
Market size, estimated
£2Ka year
Peak month
May14.8× the quietest month
Top search term
union jack decorations4K searches a year

02 · Price

A sale here is worth £5.31.

Listings sell for £5.31 on average, from £1.15 to £11.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £5.31 that is £0 to £531 a year per listing.

Average price
£5.31under the $15 to $100 sweet spot
Price range
£1.15–£11.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£531
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #664 within Party Supplies. It carries 485 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
6.9%
Average rank
#664in Party Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Union Jack Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£71£141£212£2831101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

40

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

22%

  • SHATCHI46%
  • Eurowrap16%
  • ZSYIULIA6%
  • YAAVAAW4%
  • Flerramao4%
  • RMMD3%

Demand

Union Jack Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 14.8×

Search terms

Top Union Jack Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • union jack decorations4K/yr
  • union jack party decorations3K/yr
  • union jack party supplies1K/yr
  • union jack party1K/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.05

they are quite large though so bear that in mind

Cups are small

Quality-Overall25%−0.37

Unreliable and bad quality

Value For Money13%0.00

expensive

Expensive

Love

Quality-Overall29%−0.37

Good quality

Made well

Good, qualitu

Value For Money19%0.00

fantastic value for money

Good value

For such a low price point

Durability13%+1.78

Great size and durable

durable enough for a buffet meal

so robust enough for many uses in all weather conditions

Size-Overall7%−0.05

Great size

a good size for kids to wave

Perfect size to wave or hold

Ease Of Use7%+0.90

Easy to use

Return

0.3% Return rate 67% Fixable by listing

Size-Overall58%██▁▁▅▆

they are quite large though so bear that in mind

Cups are small

Strength17%▁▁▁▁█▁
Advertised Vs Actual Product8%▁▁▁█▁▁
Design-Overall8%▁▁▁▁▁█
Quality-Overall8%

Unreliable and bad quality

FAQ

Common Union Jack Decorations questions

Answered from the same tracked data.