Is union jack cups profitable to sell on Amazon United Kingdom?

The niche generates £2K/yr across 10 tracked products. 90-day search growth is +432.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the union jack cups niche?

8 brands and 17 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.

When does demand for union jack cups peak?

Demand peaks in Apr–May; the busiest month runs 25.2× the quietest.

What does it cost to enter the union jack cups niche?

Listings span £3.30–£11.34; the average listing price is £5.70 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.

union jack cups

Worth a look

Shows demand growing +432.4% this quarter, but a small market ($2K/yr) keeps it on the watch list.

Growth

Incredible+432.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible17.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great151.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£5.70

avg listing price — sweet spot $15–$100

Market size

Bad£2K

£2K/yr · 2K searches

Price range

Bad£3.30–£11.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, union jack cups is a £2K/yr Amazon United Kingdom market (2K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

union jack cups market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £1K–£3K; units × avg price
Conversion rate: 17.2%
Avg BSR: #3,249
Page quality: 0%
Prime: 80%
Sponsored: 80%
Out of stock: 15.0%
Avg brand age: 44 months
Avg seller age: 210 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

URBNLIVING31%
SHATCHI28%
CEILIWEN12%
YAAVAAW7%
Baker Ross6%
Toyland6%
Open — no brand owns it (2 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +432.4% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 25.2×

Open Trend

Top union jack cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

URBNLIVING Union Jack Disposable Paper Cups for Sports Drinks Perfect Tableware for Parties & Events Patriotic Design Great for Any Gathering with British Theme (Pack of 50)

URBNLIVING£5.434.4★23 rev

SHATCHI 20pcs Union Jack Paper Cups - VE Day 80th Anniversary Decorations - UK Flag Disposables -Tableware Party Supplies - Great Britain Street Events

SHATCHI£5.294.5★558 rev

CEILIWEN British Union Jack Paper Party Set for 30 Guests

CEILIWEN£11.344.8★25 rev

SHATCHI 10pcs Great Britain Union Jack Party Paper Cups Tableware Kings Coronation Party Supplies Britain Pub BBQ Royal Theme Table Decorations

SHATCHI£3.854.2★104 rev

YAAVAAW 16 Pack Union Jack Paper Cups VJ Day 80th Anniversary Decorations UK Flag Paper Cups British Party Decorations for Celebrate VJ Day 80 Years Street Parties Union Jack Party Supplies

YAAVAAW£4.764.3★649 rev

Newest

by launch date

MORAINJAY 16Pcs Union Jack Party Paper Cups for VJ Day 80th Anniversary UK British Flag Desgin Paper Cups for 80 Years Great Britain Union Jack Tableware Party Supplies

MORAINJAY£4.295 rev

1y ago

URBNLIVING Union Jack Disposable Paper Cups for Sports Drinks Perfect Tableware for Parties & Events Patriotic Design Great for Any Gathering with British Theme (Pack of 50)

URBNLIVING£5.4323 rev

2y ago

URBNLIVING Union Jack Disposable Paper Cups for Sports Drinks Perfect Tableware for Parties & Events Patriotic Design Great for Any Gathering with British Theme (Pack of 100)

URBNLIVING£6.3523 rev

2y ago

CEILIWEN British Union Jack Paper Party Set for 30 Guests

CEILIWEN£11.3425 rev

4y ago

Toyland Pack of 12 Union Jack Paper Cups - British Tableware - British Celebrations

Toyland£5.9815 rev