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Union Jack Cups

Union Jack Cups shows demand growing +432.4% this quarter, but a small market ($2K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 0Growth 100Conversion 98Competition 23Returns 99Price range 0Avg price 16Brand share 24Review moat 92Quality gap 58
This niche Category average

Is Union Jack Cups profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Union Jack Cups is a £2K/yr Amazon United Kingdom market (2K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.

Union Jack Cups: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +432.4% over the last 90 days and 17.2% of searches end in a purchase.

£2K

revenue / yr

Units sold / yr500
Search volume / yr+432.4%2K
Conversion rate17.2%
Avg price£5.70

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 17
Top-5 product click share73%
Open market10%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews152

Top Union Jack Cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£198£396£594£7921101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • URBNLIVING31%
  • SHATCHI28%
  • CEILIWEN12%
  • YAAVAAW7%
  • Baker Ross6%
  • Toyland6%
  • Open — no brand owns it (2 brands, 10%)

Union Jack Cups demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2KCVR17.2%Products10Brands8Top 5 Brands90%OOS Rate15.0%Rating4.4★Reviews152Avg BSR#3,249
1K750Spike '24Spike '25Prime Day '25Spike '26Prime Day '26AugSepOctFebMarAprMayJunJulAugNovJanMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 25.2×

Common Union Jack Cups questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Union Jack Cups 52/100 on Amazon United Kingdom — Worth a look. The niche generates £2K/yr across 10 tracked products. Search demand moved +432.4% over the last 90 days.
Search demand for Union Jack Cups on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 25.2× the quietest.