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Union Jack Cups

Maybe

Search demand grew +432.4% this quarter. But shoppers spend only $2K a year here, so Union Jack Cups is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£2K/yr2K searches / yr
90-day growth
+432.4%search demand this quarter
Competition
73%top-5 click share · 8 brands · 17 sellers

Flapen Score

Union Jack Cups against its category

The dotted line is the Home & Garden average. Past it, Union Jack Cups is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Cups 2K times last year and spent an estimated £2K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +432.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
+432.4%
Conversion, latest week
17.2%
Market size, estimated
£2Ka year
Peak month
May25.2× the quietest month
Top search term
union jack cups1K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £3.30 to £11.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £5.70 that is £0 to £570 a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£3.30–£11.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£570
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #3,249 within Disposable Tableware. It carries 152 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
15.0%
Average rank
#3,249in Disposable Tableware
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Union Jack Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£198£396£594£7921101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • URBNLIVING31%
  • SHATCHI28%
  • CEILIWEN12%
  • YAAVAAW7%
  • Baker Ross6%
  • Toyland6%
  • Open — no brand owns it (2 brands, 10%)

Demand

Union Jack Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26Prime Day '26AugSepOctFebMarAprMayJunJulAugNovJanMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 25.2×

FAQ

Common Union Jack Cups questions

Answered from the same tracked data.