Is union jack cupcake cases profitable to sell on Amazon United Kingdom?

The niche generates £617/yr across 8 tracked products. 90-day search growth is +168.4%. Flapen's verdict: Skip it (48/100).

How competitive is the union jack cupcake cases niche?

6 brands and 11 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.

When does demand for union jack cupcake cases peak?

Demand peaks in Apr–May; the busiest month runs 150.3× the quietest.

What does it cost to enter the union jack cupcake cases niche?

Listings span £1.66–£5.67; the average listing price is £3.41 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.

union jack cupcake cases

Skip it

A small market ($617/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+168.4%

90-day search growth — must beat 0% to launch

Review moat

Great331.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Avg price

Bad£3.41

avg listing price — sweet spot $15–$100

Market size

Bad£617

£617/yr · 1K searches

Price range

Bad£1.66–£5.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, union jack cupcake cases is a £617/yr Amazon United Kingdom market (1K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

union jack cupcake cases market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: £341–£853; units × avg price
Conversion rate: 16.0%
Avg BSR: #323
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 270 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

SHATCHI54%
YAAVAAW14%
PME12%
yayafunfun8%
WedDecor7%
MORAINJAY6%

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — +168.4% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 150.3×

Open Trend

Top union jack cupcake cases search terms

union jack cupcake cases700/yr +238.8%17.5% conv.
union jack muffin cases229/yr +42.9%3.3% conv.
union jack cake cases173/yr +270.8%18.0% conv.

All search terms

Top union jack cupcake cases products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHATCHI 100pcs Union Jack Paper Cupcake Cases Baking Cups Muffin Cake Great Britain King Charles III Coronation Table Food Decorations Red White Blue (SHATCHI)

SHATCHI£1.664.3★656 rev

SHATCHI 50pcs Union Jack Paper Cupcake Cases Baking Cups Muffin Cake Great Britain King Charles III Coronation Table Food Decorations Red White Blue SHATCHI

SHATCHI£2.564.3★656 rev

100Pcs Red White Blue Union Jack Cupcake Cases VJ Day 80th Anniversary Decoration Cup Cake Cases Great Britain Bun Case British Flag Paper Mini Baking Case Small Muffin Cups for Union Jack Royal Party

YAAVAAW£4.934.4★347 rev

PME Union Jack Foil-Lined Cupcake Cases (Pack of 30) Red White Blue

PME£1.824.4★243 rev

200Pcs Union Jack Cupcake Cases & Toothpick Flags for VJ Day 80th Anniversary Decorations Britain Wrapper Paper Cake Case & Cupcake Toppers Cocktail Stick for Muffins and Cakes

yayafunfun£5.675.0★3 rev

Newest

by launch date

200Pcs Union Jack Cupcake Cases & Toothpick Flags for VJ Day 80th Anniversary Decorations Britain Wrapper Paper Cake Case & Cupcake Toppers Cocktail Stick for Muffins and Cakes

yayafunfun£5.673 rev

1y ago

MORAINJAY 100pk Union Jack 80th VE/VJ Day Anniversary Cake Cups British Flag Paper Baking Cases Muffin Cases Non-Toxic Odorless Standard Size Patriotic Party Supplies

MORAINJAY£4.4616 rev

1y ago

PME Union Jack Foil-Lined Cupcake Cases (Pack of 30) Red White Blue

PME£1.82243 rev

3y ago

YAAVAAW£4.93347 rev

4y ago

WedDecor 50pcs Union Jack Cupcake Cases - British Flag Paper Muffin Cups for Cupcakes Desserts & Party Baking 8cm x 3cm Disposable Baking Cases for Celebrations

WedDecor£3.0674 rev

4y ago

What buyers say about union jack cupcake cases

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall100%

Common questions

Is union jack cupcake cases profitable to sell on Amazon United Kingdom?: The niche generates £617/yr across 8 tracked products. 90-day search growth is +168.4%. Flapen's verdict: Skip it (48/100).
How competitive is the union jack cupcake cases niche?: 6 brands and 11 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
When does demand for union jack cupcake cases peak?: Demand peaks in Apr–May; the busiest month runs 150.3× the quietest.
What does it cost to enter the union jack cupcake cases niche?: Listings span £1.66–£5.67; the average listing price is £3.41 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.