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Union Jack Cocktail Sticks

Fail

Shoppers spend only $2K a year here, so Union Jack Cocktail Sticks is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£2K/yr3K searches / yr
90-day growth
+53.2%search demand this quarter
Competition
88%top-5 click share · 8 brands · 19 sellers

Flapen Score

Union Jack Cocktail Sticks against its category

The dotted line is the Home & Garden average. Past it, Union Jack Cocktail Sticks is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Cocktail Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Cocktail Sticks 3K times last year and spent an estimated £2K. The top 5 brands take 88% of clicks. Demand peaks in May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+53.2%
Conversion, latest week
13.2%
Market size, estimated
£2Ka year
Peak month
May11.0× the quietest month
Top search term
cake flags2K searches a year

02 · Price

A sale here is worth £3.69.

Listings sell for £3.69 on average, from £2.54 to £5.42. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £3.69 that is £0 to £369 a year per listing.

Average price
£3.69under the $15 to $100 sweet spot
Price range
£2.54–£5.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£369
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #131 within Barware. It carries 474 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#131in Barware
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
474per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Union Jack Cocktail Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£248£497£745£9931101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

19

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

7%

  • SHATCHI50%
  • HOMAVEL14%
  • AhfuLife11%
  • YAAVAAW8%
  • Henbrui5%
  • JOVITEC5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Union Jack Cocktail Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 11.0×

Search terms

Top Union Jack Cocktail Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake flags2K/yr
  • union jack cocktail sticks652/yr
  • union jack toothpick flags356/yr
  • union jack cake flags249/yr
  • union jack cupcake flags125/yr
  • union jack cocktail flags142/yr
  • union jack food flags109/yr
  • union jack flags for cakes114/yr
  • mini union jack flags for cakes54/yr
  • union jack cocktail stick flags4/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack Cocktail Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.08

They are quite small

Love

Value For Money41%−0.12

good value

Good value

Reasonable value for money

Ease Of Use10%+1.22

Easy to use

Accuracy-Overall10%+1.22

Accurate Union Jack

The flags were accurate as well with all the flags the right way up

Quality-Overall9%+1.04

These are quality

size/quality exactly as expected

good quality which is just what you want when they are designed to be used with food

Durability8%−0.08

are quite durable considering their purpose

For instance, they should be durable enough to last for a few hours when stuck into a British cheese

Return

0.3% Return rate 67% Fixable by listing

Size-Overall67%██▁▁▁▁

They are quite small

Strength33%▁▁▁▁█▁

FAQ

Common Union Jack Cocktail Sticks questions

Answered from the same tracked data.