Is union jack cocktail sticks profitable to sell on Amazon United Kingdom?

The niche generates £2K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Skip it (43/100).

How competitive is the union jack cocktail sticks niche?

8 brands and 19 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in union jack cocktail sticks?

Top complaints mined from reviews: Size-Overall. The return rate is 0.3%.

When does demand for union jack cocktail sticks peak?

Demand peaks in May; the busiest month runs 11.0× the quietest.

What does it cost to enter the union jack cocktail sticks niche?

Listings span £2.54–£5.42; the average listing price is £3.69 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.

union jack cocktail sticks

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great473.63

avg incumbent reviews — the moat a new listing must climb

Growth

Good+53.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad88%

top-5 click share — a locked-up shelf

Avg price

Bad£3.69

avg listing price — sweet spot $15–$100

Market size

Bad£2K

£2K/yr · 3K searches

Price range

Bad£2.54–£5.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, union jack cocktail sticks is a £2K/yr Amazon United Kingdom market (3K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

union jack cocktail sticks market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £2K–£3K; units × avg price
Conversion rate: 13.2%
Avg BSR: #131
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.9%
Avg brand age: 30 months
Avg seller age: 204 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

SHATCHI50%
HOMAVEL14%
AhfuLife11%
YAAVAAW8%
Henbrui5%
JOVITEC5%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +53.2% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 11.0×

Open Trend

Top union jack cocktail sticks search terms

cake flags2K/yr +17.5%0.7% conv.
union jack cocktail sticks652/yr +166.7%16.7% conv.
union jack toothpick flags356/yr +54.2%27.3% conv.
union jack cake flags249/yr +27.4%15.2% conv.
union jack cupcake flags125/yr +229.4%12.5% conv.
union jack cocktail flags142/yr -11.4%7.7% conv.
union jack food flags109/yr +34.8%29.0% conv.
union jack flags for cakes114/yr +141.7%34.5% conv.
mini union jack flags for cakes54/yr +766.7%19.2% conv.
union jack cocktail stick flags4/yr -50.0%0.0% conv.

All search terms

Top union jack cocktail sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHATCHI Union Jack Toothpicks British Sandwich Flags Food Cupcake Cocktail Sticks Picks Tableware Kings Coronation Party Supplies Pub BBQ Royal Event Décor 50pcs

SHATCHI£2.544.5★1,247 rev

HOMAVEL Union Jack Cocktail Sticks 100 Pack - Great Britain Flag Cake Picks - British Patriotic Food Toppers for Baking Party Buffets Sandwiches Cupcakes - UK for Street Parties Royal Celebrations

HOMAVEL£3.605.0★2 rev

AhfuLife 100pcs Union Jack Toothpick Flags for VJ-Day 80th Anniversary Cocktail Stick Flag for Sandwich Food Cupcake Toppers Tableware Euro World Cup Party Supplies Pub Royal Event Decor

AhfuLife£3.784.5★2,091 rev

100pcs Union Jack Toothpick Flags Cocktail Stick Cake Toppers for VJ Day 80th Anniversary Cake Decorations Uk Flags Sandwich Food Cupcake Picks Toppers for Euro World Cup Union Jack Party Supplies

YAAVAAW£3.284.4★95 rev

Henbrui 100pcs Union Jack Toothpick Flags Cocktail Flag Small UK Flag Cupcake Cake Topper Mini British Flags On Sticks for Cake Decorations Sandwich Food Fifa World Cup 2026 Pub Royal Event Decoration

Henbrui£3.504.0★21 rev

Newest

by launch date

Henbrui£3.5021 rev

5mo ago

HOMAVEL Union Jack Cocktail Sticks 100 Pack - Great Britain Flag Cake Picks - British Patriotic Food Toppers for Baking Party Buffets Sandwiches Cupcakes - UK for Street Parties Royal Celebrations

HOMAVEL£3.602 rev

7mo ago

Union Jack Toothpick Flags Little Cake Toppers for VJ Day 80th Anniversary Decorations 100pcs Mini Union Jack Flags On Cocktail Sticks for Cakes Sandwich Food Cupcake Toppers World Cup Pub Royal Event

COSORO£3.4963 rev

1y ago

100PCS Blank Toothpick Flags Kraft Paper Food Labels (3.5 * 2.5cm) Fruit Picks for Party Food Cheese Plate & Cupcake Toppers Cheese Label Baby Shower Names Fruit Salad Cocktail Sticks White

SZCXDKJ£3.90133 rev

3y ago

AhfuLife 100pcs Union Jack Toothpick Flags for VJ-Day 80th Anniversary Cocktail Stick Flag for Sandwich Food Cupcake Toppers Tableware Euro World Cup Party Supplies Pub Royal Event Decor

AhfuLife£3.782,091 rev

4y ago

What buyers say about union jack cocktail sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money41%

“good value”

Ease Of Use10%

“Easy to use”

Accuracy-Overall10%

“Accurate Union Jack”

Quality-Overall9%

“These are quality”

Durability8%

“are quite durable considering their purpose”

Size-Overall5%

“The flags themselves are a decent size - 2.5cm by 3.1cm. I measured them”

Advertised Vs Actual Product5%

“As described and good value”

Soft Feel3%

“They feel nicely made”

Adhesion/Stickiness3%

“I didn't notice any issue with the glue”

Assembly/Installation2%

“are neatly put together”

What buyers complain about

Size-Overall25%

“They are quite small”

Top return reasons

Size-Overall67%

Strength33%

Common questions

Is union jack cocktail sticks profitable to sell on Amazon United Kingdom?: The niche generates £2K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Skip it (43/100).
How competitive is the union jack cocktail sticks niche?: 8 brands and 19 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in union jack cocktail sticks?: Top complaints mined from reviews: Size-Overall. The return rate is 0.3%.
When does demand for union jack cocktail sticks peak?: Demand peaks in May; the busiest month runs 11.0× the quietest.
What does it cost to enter the union jack cocktail sticks niche?: Listings span £2.54–£5.42; the average listing price is £3.69 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.