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Union Jack Bunting

Union Jack Bunting shows demand growing +248.7% this quarter, but prices mostly outside the sweet spot ($1.15–$11.52) keeps it on the watch list.

Signals Trending

Flapen Score

51
Worth a look
Market size 5Growth 99Conversion 92Competition 28Returns 98Price range 0Avg price 15Brand share 36Review moat 67Quality gap 48
This niche Category average

Is Union Jack Bunting profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Union Jack Bunting is a £19K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.

Union Jack Bunting: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +248.7% over the last 90 days and 11.2% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr6K
Search volume / yr+248.7%33K
Conversion rate11.2%
Avg price£5.33

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 29
Top-5 product click share68%
Open market17%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews838

Top Union Jack Bunting products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

29

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • SHATCHI55%
  • CHINS12%
  • NATURAL NATION6%
  • Lotnery6%
  • ASVP Shop5%
  • G2PLUS5%
  • Open — no brand owns it (4 brands, 12%)

Union Jack Bunting demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR11.2%Products14Brands10Top 5 Brands83%OOS Rate0.3%Rating4.5★Reviews838Avg BSR#503
30K20KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 64.0×

Top Union Jack Bunting search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • union jack bunting27K/yr
  • union jack bunting fabric2K/yr
  • british flag bunting2K/yr
  • union flag bunting2K/yr
  • union jack bunting ve day30/yr

What reviews say buyers love and hate about Union Jack Bunting

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Color41%

Love the colour

Quality-Overall22%

well made

Material Quality11%

Well made and good quality material

Value For Money7%

Super value at £6.99

What buyers complain about

42% of reviews
Size-Overall29%

The flags are spaced a little widely apart

Color13%

but they are more faded than the picture indicates

Union Jack Bunting return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Quality-Overall
25%
3Color
13%
4Advertised Vs Actual Product
13%
5Durability
8%

Common Union Jack Bunting questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Union Jack Bunting 51/100 on Amazon United Kingdom — Worth a look. The niche generates £19K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +248.7% over the last 90 days.
Search demand for Union Jack Bunting on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 64.0× the quietest.