Is union jack bunting profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +248.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the union jack bunting niche?

10 brands and 29 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in union jack bunting?

Top complaints mined from reviews: Size-Overall, Color. The return rate is 0.4%.

When does demand for union jack bunting peak?

Demand peaks in Apr–May; the busiest month runs 64.0× the quietest.

What does it cost to enter the union jack bunting niche?

Listings span £1.15–£11.52; the average listing price is £5.33 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.

union jack bunting

Worth a look

Shows demand growing +248.7% this quarter, but prices mostly outside the sweet spot ($1.15–$11.52) keeps it on the watch list.

Growth

Incredible+248.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good837.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£5.33

avg listing price — sweet spot $15–$100

Market size

Bad£19K

£19K/yr · 33K searches

Price range

Bad£1.15–£11.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, union jack bunting is a £19K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

union jack bunting market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £27K–£32K; units × avg price
Conversion rate: 11.2%
Avg BSR: #503
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.3%
Avg brand age: 43 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

SHATCHI55%
CHINS12%
NATURAL NATION6%
Lotnery6%
ASVP Shop5%
G2PLUS5%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +248.7% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 64.0×

Open Trend

Top union jack bunting search terms

union jack bunting27K/yr +274.3%10.8% conv.
union jack bunting fabric2K/yr +136.0%6.8% conv.
british flag bunting2K/yr +129.0%13.9% conv.
union flag bunting2K/yr +233.3%10.2% conv.
union jack bunting ve day30/yr +0.0%0.0% conv.

All search terms

Top union jack bunting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHATCHI 20m/65ft Long Union Jack Bunting Banner with 50 Triangle Flags Sports Royal Events Street Party Decorations Pub BBQ Great Britain Support

SHATCHI£3.774.4★1,675 rev

Union Jack Bunting Flag 30pcs British Banners King Charles Coronation Decorations British Bunting Flag for Coronation Street Party Decorations (14 x 21 cm - 10m)

CHINS£4.224.6★71 rev

33ft/10m Great Britain Union Jack Bunting Garland Banner with 20 Flags for Kings Coronation Pub BBQ Royal Events Support Party Decorations Red White Blue

SHATCHI£3.044.4★1,919 rev

GB Union Jack 10m UK Bunting 25 Large Fabric Flags (29cmx19cm) Sporting Events Garden Parties

NATURAL NATION£7.684.3★59 rev

Lotnery 5 Meter Double Sided Union Jack Bunting with 10 Flags - Vintage Style Cotton Fabric Triangle Pennants for Kings Coronation Birthday Parties Olympics Weddings & British Celebration Decor

Lotnery£6.254.5★12 rev

Newest

by launch date

Union Jack Flag Bunting 12m - 30 British UK Flags 14x21cm - Classic British Design Polyester Bunting for Garden Party & Pub Decor

Woiltryn£4.0772 rev

8mo ago

Lotnery 5 Meter Double Sided Union Jack Bunting with 10 Flags - Vintage Style Cotton Fabric Triangle Pennants for Kings Coronation Birthday Parties Olympics Weddings & British Celebration Decor

Lotnery£6.2512 rev

1y ago

Union Jack Bunting Flags British England Flag String Indoor Outdoor Banner Double Sided Bunting for Kings Birthday Parade Anniversary Football Party Decorations (Bonus 2pcs Tattoo Stickers)

Tomario£5.14113 rev

1y ago

Union Jack Bunting Flag 30pcs British Banners King Charles Coronation Decorations British Bunting Flag for Coronation Street Party Decorations (14 x 21 cm - 10m)

CHINS£4.2271 rev

2y ago

G2PLUS 6M Vintage Fabric Union Jack Bunting Banner - 12PCS Double Sided Kings Coronation Bunting Cotton - 17x25CM Large Kings Coronation Decorations for King Charles Coronation Decoration

G2PLUS£9.6730 rev

3y ago

What buyers say about union jack bunting

What buyers praise and complain about, mined from review topics.

What buyers love

Color41%

“Love the colour”

Quality-Overall22%

“well made”

Material Quality11%

“Well made and good quality material”

Value For Money7%

“Super value at £6.99”

What buyers complain about

Size-Overall29%

“The flags are spaced a little widely apart”

Color13%

“but they are more faded than the picture indicates”

Top return reasons

Size-Overall33%

Quality-Overall25%