Underwear Storage
FailPrices span $3.27–$13.89, mostly outside the sweet spot, so Underwear Storage is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £41K/yr159K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 45%top-5 click share · 23 brands · 30 sellers
Flapen Score
Underwear Storage against its category
The dotted line is the Home & Garden average. Past it, Underwear Storage is stronger. Inside it, weaker.
Market
The Underwear Storage market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Underwear Storage 159K times last year and spent an estimated £41K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £41Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- sock organiser27K searches a year
02 · Price
A sale here is worth £8.57.
Listings sell for £8.57 on average, from £3.27 to £13.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.57 that is £857 to £2K a year per listing.
- Average price
- £8.57under the $15 to $100 sweet spot
- Price range
- £3.27–£13.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £857–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #87 within Storage & Organisation. It carries 2,529 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #87in Storage & Organisation
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,529per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Underwear Storage products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DIMJ 2 Pack Drawer Organisers 24 Cells Sock Organiser Foldable Underwear Drawer Organiser Fabric Drawer Divider Wardrobe Storage Boxes for Socks Belts Ties
- Price
- £7.05
- Rating
- 4.4/5
- Reviews
- 1,322
- Age
- 4y ago

DIMJ Drawer Organisers 4 Pack Foldable Storage Box Fabric Wardrobe Storage Dresser Drawer Dividers Cubes for Bras Socks Underwear Ties Scarves Cosmetics (Grey)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 7,795
- Age
- 3y ago

flintronic 2 Packs Drawer Organisers Dividers 24 Cells Foldable Drawer Dividers Wardrobe Underwear Storage Boxes for Socks Underwear Towels Ties
- Price
- £5.72
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2y ago

MELTU 1 Pcs Wardrobe Storage Organiser Underwear Storage Organiser Compartment Storage Boxes Foldable Organiser Drawer for Sock Bra Belts (Grey-6 Cells-1Pcs)
- Price
- £3.27
- Rating
- 3.4/5
- Reviews
- 123
- Age
- 3y ago

Craxter Underwear Drawer Organiser Divider Set of Fabric Drawer Dividers for Clothes Foldable Wardrobe Draw Organizer for Baby clothes Socks Bras Scarf Ties Belts and Knickers (Set of 4 Grey)
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 776
- Age
- 3y ago
Trending
90-day click momentum
Unique Impression Set of 7 Drawer Organisers For Underwear Socks Clothes Shirts Bras Ties Scarves Baby Clothes - Drawer Dividers For Wardrobes Closets Cabinets Separators
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 1,741
- Age
- 6y ago

SabMak Underwear Drawer Organiser Divider Bedroom Storage Boxes for Bras Underwear Socks Ties Baby Cloths Wardrobe Clothes Organiser (set of 2)
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 2y ago

SONGMICS Set of 8 Underwear Drawer Organisers Drawer Dividers Foldable for Bras Undies Socks Ties Fabric Storage Boxes for Closet Wardrobe Shelves Cloud White RUS008W01
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 9,926
- Age
- 1y ago

DIMJ Sock Organisers - Foldable Drawer Storage Organiser with Multi Compartments for Socks Bras and Clothes - Non-Woven Storage Boxes Set of 8 30×15×9cm Deep Grey
- Price
- £12.42
- Rating
- 4.2/5
- Reviews
- 278
- Age
- 1y ago

TAIKONLAB Bra Hanger 2 Pack with Premium Wood 40 Hooks Large Capacity Closet Organizer for Belt Bra Tie Scarf and Tank Top Space Saving Rack 360 Rotatable with Sturdy Metal Hooks
- Price
- £9.28
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago
Newest
by launch date
TAIKONLAB Bra Hanger 2 Pack with Premium Wood 40 Hooks Large Capacity Closet Organizer for Belt Bra Tie Scarf and Tank Top Space Saving Rack 360 Rotatable with Sturdy Metal Hooks
- Price
- £9.28
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Dongnesi Underwear Drawer Organiser Socks Organiser 3PCS Foldable Drawer Organisers for Panties Sock Storage Clothes Wardrobe Storage Organisers Closet Dividers for Neck Ties and Handkerchiefs
- Price
- £5.38
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago

DIMJ Sock Organisers - Foldable Drawer Storage Organiser with Multi Compartments for Socks Bras and Clothes - Non-Woven Storage Boxes Set of 8 30×15×9cm Deep Grey
- Price
- £12.42
- Rating
- 4.2/5
- Reviews
- 278
- Age
- 1y ago

DIMJ Sock Organizer - Drawer Organiser & Closet Organiser - 2 Pack - 48 Cells - Collapsible Storage Holders for Socks Ties Belts (White)
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 1,322
- Age
- 1y ago

SONGMICS 8 Drawer Dividers Foldable Underwear Organizer for Bras Panties Socks and Ties Fabric Storage Boxes for Wardrobes Dove Grey RUS008G01
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 9,926
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
30
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
45%
Top 20: 82%
Open market
28%
- DIMJ35%
- SONGMICS11%
- MELTU8%
- flintronic7%
- SabMak6%
- Craxter5%
Demand
Underwear Storage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 2.4×
Search terms
Top Underwear Storage search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sock organiser27K/yr
- underwear drawer organiser25K/yr
- bra storage13K/yr
- sock drawer organiser14K/yr
- bra organiser11K/yr
- socks organiser11K/yr
- underwear organiser for drawers7K/yr
- bra storage organiser5K/yr
- bra organizer for drawer6K/yr
- sock storage organiser5K/yr
Reviews and returns
What reviews say buyers love and hate about Underwear Storage
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the little boxes are tiny
These are big
smaller than I thought
very weak
Very flimsy
not the strongest when items put in
Crap quality and dont fit drawers properly
cheaply made and poor value
Poor quality
Smells awful
Smell is awful made them unusable
Smelly
Poor storage quality
They don't hold much
Love
The build quality feels solid
are well made
Good quality
Perfectly fit for its purpose
Good range of sizes
Fits in drawers well
Easy ideas for storage
storage capacity is good
Good storage
Easy to use
easy to find
Very easy to open
Value to money
Excellent value for money
Good price
Return
1.5% Return rate 73% Fixable by listing
the little boxes are tiny
These are big
smaller than I thought
very weak
Very flimsy
not the strongest when items put in
Crap quality and dont fit drawers properly
cheaply made and poor value
Poor quality
Smells awful
Smell is awful made them unusable
Smelly
Limited UK Drawer Compatibility
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Underwear Storage questions
Answered from the same tracked data.









