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Underbed Storage

Pass

Underbed Storage scores 66 out of 100, a Pass. Shoppers spend $1.2M a year here, demand is soft, at -8.9% this quarter, and returns run at 0.9% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£1.2M/yr1.7M searches / yr
90-day growth
-8.9%search demand this quarter
Competition
42%top-5 click share · 27 brands · 40 sellers

Flapen Score

Underbed Storage against its category

The dotted line is the Home & Garden average. Past it, Underbed Storage is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underbed Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Underbed Storage 1.7M times last year and spent an estimated £1.2M. The top 5 brands take 53% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
3.8%
Market size, estimated
£1.2Ma year
Peak month
January1.6× the quietest month
Top search term
under bed storage box with lid386K searches a year

02 · Price

A sale here is worth £18.02.

Listings sell for £18.02 on average, from £7.04 to £38.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £18.02 that is £18K to £23K a year per listing.

Average price
£18.02inside the $15 to $100 sweet spot
Price range
£7.04–£38.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£18K–£23K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #69 within Storage & Organisation. It carries 1,434 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
76%
Out of stock, average day
6.0%
Average rank
#69in Storage & Organisation
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,434per listing
Listings tracked
34

04 · Newcomers

Amazon counts 9 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
34 months

Products

Top Underbed Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£59K£118K£177K£236K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

40

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

42%

Top 20: 82%

Open market

43%

  • Lifewit29%
  • Optimal Products8%
  • MIXC7%
  • Boic5%
  • JUPELI4%
  • Dntorx4%

Demand

Underbed Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Underbed Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • under bed storage box with lid386K/yr
  • under bed storage313K/yr
  • underbed storage262K/yr
  • underbed storage boxes with lids127K/yr
  • under bed storage on wheels110K/yr
  • underbed storage with wheels71K/yr
  • under bed storage bag with zip59K/yr
  • under-bed storage48K/yr
  • underbed storage bags41K/yr
  • underbed storage boxes37K/yr

Reviews and returns

What reviews say buyers love and hate about Underbed Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength21%−0.19

Not very sturdy

Too flimsy

Not very strong

Quality-Overall21%−0.15

quality control issue

Vastly different quality

Bad quality

Size-Overall8%+0.34

Quite small

Very big

Wrong measurement

Durability6%−0.06

It breaks

Rips easily

Not durable

Material Quality5%−0.05

Very thin material

The material is very flimsy

Poor material

Love

Storage Capacity28%+2.34

Excellent Storage

Easy storage

Great storage capacity

Quality-Overall15%−0.15

Amazing quality

Good quality, light storage boxes

the quality is premium

Size-Overall12%+0.34

Fit perfect

these boxes fit perfectly

the size is what I was after

Value For Money7%+0.63

Excellent value for money

Good price

Excellent value

Strength7%−0.19

Good sturdy storage

Very sturdy

These tubs are sturdy

Return

0.9% Return rate 45% Fixable by listing

Size-Overall37%▇██▇█▇

Quite small

Very big

Wrong measurement

Defective Material/Parts19%▇▇█▆▆▆

Unfortunately mine came damaged

Unfortunately one item arrived broken

Unfortunately it had parts missing

Strength11%█▆▅█▆▇

Not very sturdy

Too flimsy

Not very strong

Quality-Overall8%█▆▄▇█▇

quality control issue

Vastly different quality

Bad quality

Material Quality4%▆▄▇▆█▅

Very thin material

The material is very flimsy

Poor material

FAQ

Common Underbed Storage questions

Answered from the same tracked data.