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Under Sink Storage

Maybe

Products sell for $16.53 on average, inside the sweet spot. But demand is soft, at -31.9% this quarter, so Under Sink Storage is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£498K/yr1.2M searches / yr
90-day growth
-31.9%search demand this quarter
Competition
51%top-5 click share · 20 brands · 46 sellers

Flapen Score

Under Sink Storage against its category

The dotted line is the Home & Garden average. Past it, Under Sink Storage is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Under Sink Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Under Sink Storage 1.2M times last year and spent an estimated £498K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £498K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
2.5%
Market size, estimated
£498Ka year
Peak month
January1.8× the quietest month
Top search term
under sink storage796K searches a year

02 · Price

A sale here is worth £16.53.

Listings sell for £16.53 on average, from £7.88 to £29.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £16.53 that is £12K to £17K a year per listing.

Average price
£16.53inside the $15 to $100 sweet spot
Price range
£7.88–£29.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£17K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #29 within Racks & Holders. It carries 1,756 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
7.2%
Average rank
#29in Racks & Holders
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,756per listing
Listings tracked
26

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Under Sink Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

46

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

29%

  • PurKeep20%
  • TidyTrove17%
  • Sevenblue10%
  • SavvyStor9%
  • GEMWON8%
  • Fantasnight7%

Demand

Under Sink Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Under Sink Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • under sink storage796K/yr
  • under sink organiser98K/yr
  • under sink storage kitchen organiser56K/yr
  • undersink storage organiser kitchen47K/yr
  • under the sink storage38K/yr
  • under kitchen sink storage36K/yr
  • under cupboard storage26K/yr
  • cleaning cupboard organiser15K/yr
  • under sink organiser kitchen13K/yr
  • under-sink storage12K/yr

Reviews and returns

What reviews say buyers love and hate about Under Sink Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.20

Too small

Didn't fit

too big

Strength17%−0.11

not really strong

Quite fragile

Very flimsy

Quality-Overall9%−0.09

Trash

Quality not great

Super cheap and flimsy, not fit for purpose

Assembly/Installation4%+1.32

Unfortunately, once I got to putting it together, I ran into a very simple issue: one of the hex cap nuts you're meant to use had no threads on the inside, making it impossible to actually assemble this

Bit fiddly to put together

needs to be more easy to assemble

Storage Capacity3%+1.50

Helpes with storage space should of got a long time a go

Do not think they are space saving

not usable as storage - items will easily fall out

Love

Storage Capacity18%+1.50

Easy storage

Good storage

Good capacity

Assembly/Installation17%+1.32

Easy to install and assemble

Ease of assembly

Easy assembly

Size-Overall10%−0.20

Fits perfectly

Fits perfectly under my sink

Fits perfectly under my sink

Strength9%−0.11

Sturdy shelves does the job perfectly

Still going strong

Good sturdy racks

Quality-Overall9%−0.09

Good quality, looks good, easy to assemble, seems sturdy and easy to use

Excellent product

Is great quality and storage capacity

Return

2.2% Return rate 79% Fixable by listing

Size-Overall72%▇██▇██

Too small

Didn't fit

too big

Strength5%█▂▄▅▄▅

not really strong

Quite fragile

Very flimsy

Quality-Overall3%█▅▃▂█▅

Trash

Quality not great

Super cheap and flimsy, not fit for purpose

Defective Material/Parts3%▃▃▅█▅▄
Compatibility-Overall2%▅▆▇▆▄█

FAQ

Common Under Sink Storage questions

Answered from the same tracked data.