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Under Sink Storage

Under Sink Storage shows a sweet-spot price point ($16.53 avg), but soft demand (-31.9% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 60Growth 9Conversion 31Competition 56Returns 70Price range 67Avg price 79Brand share 68Review moat 47Quality gap 65
This niche Category average

Is Under Sink Storage profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Under Sink Storage is a £498K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Under Sink Storage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -31.9% over the last 90 days and 2.5% of searches end in a purchase.

£498K

revenue / yr

Units sold / yr30K
Search volume / yr-31.9%1.2M
Conversion rate2.5%
Avg price£16.53

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers20 · 46
Top-5 product click share51%
Open market36%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement81%
New entrants (1y)8· 4 succeeded
Avg rating4.4★
Avg reviews1,756

Top Under Sink Storage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£20K£40K£60K£80K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

46

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

29%

  • PurKeep20%
  • TidyTrove17%
  • Sevenblue10%
  • SavvyStor9%
  • GEMWON8%
  • Fantasnight7%

Under Sink Storage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR2.5%Products26Brands20Top 5 Brands64%OOS Rate7.2%Rating4.4★Reviews1,756Avg BSR#29
30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Under Sink Storage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • under sink storage796K/yr
  • under sink organiser98K/yr
  • under sink storage kitchen organiser56K/yr
  • undersink storage organiser kitchen47K/yr
  • under the sink storage38K/yr
  • under kitchen sink storage36K/yr
  • under cupboard storage26K/yr
  • cleaning cupboard organiser15K/yr
  • under sink organiser kitchen13K/yr
  • under-sink storage12K/yr

What reviews say buyers love and hate about Under Sink Storage

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Storage Capacity18%

Easy storage

Assembly/Installation17%

Easy to install and assemble

Size-Overall10%

Fits perfectly

Strength9%

Sturdy shelves does the job perfectly

Quality-Overall9%

Good quality, looks good, easy to assemble, seems sturdy and easy to use

What buyers complain about

67% of reviews
Size-Overall26%

Too small

Strength17%

not really strong

Quality-Overall9%

Trash

Assembly/Installation4%

Unfortunately, once I got to putting it together, I ran into a very simple issue: one of the hex cap nuts you're meant to use had no threads on the inside, making it impossible to actually assemble this

Storage Capacity3%

Helpes with storage space should of got a long time a go

Under Sink Storage return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
72%
2Strength
5%
3Quality-Overall
3%
4Defective Material/Parts
3%
5Compatibility-Overall
2%

Common Under Sink Storage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Under Sink Storage 52/100 on Amazon United Kingdom — Worth a look. The niche generates £498K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved -31.9% over the last 90 days.
Search demand for Under Sink Storage on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.8× the quietest.