Is under sink storage profitable to sell on Amazon United Kingdom?

The niche generates £498K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the under sink storage niche?

20 brands and 46 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in under sink storage?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.2%.

When does demand for under sink storage peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the under sink storage niche?

Listings span £7.88–£29.48; the average listing price is £16.53 (sweet spot $15–$100). The average incumbent carries 1,756 reviews — the moat a new listing must climb.

under sink storage

Worth a look

Shows a sweet-spot price point ($16.53 avg), but soft demand (-31.9% this quarter) keeps it on the watch list.

Avg price

Great£16.53

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good£7.88–£29.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£498K

£498K/yr · 1.2M searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,755.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, under sink storage is a £498K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

under sink storage market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: £413K–£496K; units × avg price
Conversion rate: 2.5%
Avg BSR: #29
Page quality: 0%
Prime: 88%
Sponsored: 81%
Out of stock: 7.2%
Avg brand age: 27 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

29%

PurKeep20%
TidyTrove17%
Sevenblue10%
SavvyStor9%
GEMWON8%
Fantasnight7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top under sink storage search terms

under sink storage796K/yr -35.5%2.1% conv.
under sink organiser98K/yr -34.2%1.9% conv.
under sink storage kitchen organiser56K/yr -6.3%2.2% conv.
undersink storage organiser kitchen47K/yr -20.1%2.4% conv.
under the sink storage38K/yr -25.9%1.3% conv.
under kitchen sink storage36K/yr -27.7%2.1% conv.
under cupboard storage26K/yr -31.0%0.8% conv.
cleaning cupboard organiser15K/yr -24.1%1.7% conv.
under sink organiser kitchen13K/yr -22.4%1.7% conv.
under-sink storage12K/yr -9.3%1.1% conv.

All search terms

Top under sink storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TidyTrove 2 Pack Under Sink Storage - Kitchen Storage and Organisation 2 Tier Kitchen Under Sink Shelf Multi-Purpose Organisation for Bathroom Black

TidyTrove£14.464.6★1,180 rev

PurKeep 2 Pack Under Sink Storage - 2 Tier Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer with Hooks for Bathroom Kitchen Countertop 2 Size 1L+1M

PurKeep£14.884.5★977 rev

Sevenblue 2 Packs Under Sink Storage Height Adjustable 2 Tier Under Kitchen Sink Organiser Multi-Purpose Storage Shelf for Kitchen Bathroom Cabinet (Black Large)

Sevenblue£18.284.3★1,727 rev

Fantasnight Kitchen Under Sink Storage Organiser - 1 Pack Metal Undersink Organisation for Cupboard - 3 Tier Pull Out Cabinet Drawers Black - Sliding Cleaning Shelf Organizer Solutions for Bathroom

Fantasnight£17.074.3★68 rev

PurKeep 2 Pack Under Sink Storage - 2 Tier Sliding Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer with Hooks Bottom Slide Out Basket 2 L Black

PurKeep£21.034.5★977 rev

Newest

by launch date

umvo Under Sink Storage 2 Pack 2 Tier Pull-Out Under Sink Organiser with 4 Hooks Multi-Purpose Sliding Under Cupboard Organiser for Kitchen Bathroom Black

umvo£16.5235 rev

4mo ago

Fantasnight Kitchen Under Sink Storage Organiser - 1 Pack Metal Undersink Organisation for Cupboard - 3 Tier Pull Out Cabinet Drawers Black - Sliding Cleaning Shelf Organizer Solutions for Bathroom

Fantasnight£17.0768 rev

8mo ago

SavvyStor 2 Pcs Adjustable Height Under Sink Storage 2 Tier Sliding Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer for Bathroom Kitchen Black

SavvyStor£20.3015 rev

9mo ago

ViviDreamore 2 Pack Under Sink Organiser Sliding Metal Kitchen Organizer

ViviDreamore£29.48150 rev

9mo ago

PurKeep 2 Pack Under Sink Storage - 2 Tier Sliding Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer with Hooks Bottom Slide Out Basket 2 L Black

PurKeep£21.03977 rev

11mo ago

What buyers say about under sink storage

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity18%

“Easy storage”

Assembly/Installation17%

“Easy to install and assemble”

Size-Overall10%

“Fits perfectly”

Strength9%

“Sturdy shelves does the job perfectly”

Quality-Overall9%

“Good quality, looks good, easy to assemble, seems sturdy and easy to use”

Ease Of Use7%

“easy to use”

Value For Money5%

“Good for price”

Advertised Vs Actual Product5%

“Product as described”

Ease Of Cleaning5%

“Keeps everything tidy”

Organizing Capabilities5%

“It has greatly improved the organization”

What buyers complain about

Size-Overall26%

“Too small”

Strength17%

“not really strong”

Quality-Overall9%

“Trash”

Assembly/Installation4%

“Unfortunately, once I got to putting it together, I ran into a very simple issue: one of the hex cap nuts you're meant to use had no threads on the inside, making it impossible to actually assemble this”

Storage Capacity3%

“Helpes with storage space should of got a long time a go”

Functionality-Overall3%

“Doesn't do the job it's meant to”

Ease Of Cleaning2%

“Most cleaning spray bottles don't fit in the bottom drawer which is the primary purpose of this”

Drainage1%

“Sink tidies”

Instructions/User Manual/Troubleshooting1%

“the instructions are abit poor in my opinion”

Weight Light1%

“It was very light not good for heavy bottles”

Top return reasons

Size-Overall72%

Strength5%

Quality-Overall3%

Defective Material/Parts3%

Compatibility-Overall2%

Functionality-Overall2%

Assembly/Installation1%

Advertised Vs Actual Product1%

Material Quality1%

Storage Capacity1%

Common questions

Is under sink storage profitable to sell on Amazon United Kingdom?: The niche generates £498K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the under sink storage niche?: 20 brands and 46 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in under sink storage?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.2%.
When does demand for under sink storage peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the under sink storage niche?: Listings span £7.88–£29.48; the average listing price is £16.53 (sweet spot $15–$100). The average incumbent carries 1,756 reviews — the moat a new listing must climb.