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Under Sink Storage

Maybe

Products sell for $16.53 on average, inside the sweet spot. But demand is soft, at -31.9% this quarter, so Under Sink Storage is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£498K/yr1.2M searches / yr
90-day growth
-31.9%search demand this quarter
Competition
51%top-5 click share · 20 brands · 46 sellers

Flapen Score

Under Sink Storage against its category

The dotted line is the Home & Garden average. Past it, Under Sink Storage is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Under Sink Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Under Sink Storage 1.2M times last year and spent an estimated £498K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £498K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
2.5%
Market size, estimated
£498Ka year
Peak month
January1.8× the quietest month
Top search term
under sink storage796K searches a year

02 · Price

A sale here is worth £16.53.

Listings sell for £16.53 on average, from £7.88 to £29.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £16.53 that is £12K to £17K a year per listing.

Average price
£16.53inside the $15 to $100 sweet spot
Price range
£7.88–£29.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£17K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #29 within Racks & Holders. It carries 1,756 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
7.2%
Average rank
#29in Racks & Holders
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,756per listing
Listings tracked
26

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Under Sink Storage products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

46

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 93%

Open market

29%

  • PurKeep20%
  • TidyTrove17%
  • Sevenblue10%
  • SavvyStor9%
  • GEMWON8%
  • Fantasnight7%

Demand

Under Sink Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Under Sink Storage search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • under sink storage796K/yr
  • under sink organiser98K/yr
  • under sink storage kitchen organiser56K/yr
  • undersink storage organiser kitchen47K/yr
  • under the sink storage38K/yr
  • under kitchen sink storage36K/yr
  • under cupboard storage26K/yr
  • cleaning cupboard organiser15K/yr
  • under sink organiser kitchen13K/yr
  • under-sink storage12K/yr

Reviews and returns

What reviews say buyers love and hate about Under Sink Storage

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Storage Capacity”
26%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Too small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Under Sink Storage questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data