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Umbrella Stand

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -18.9% this quarter, so Umbrella Stand is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£189K/yr540K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
23%top-5 click share · 60 brands · 70 sellers

Flapen Score

Umbrella Stand against its category

The dotted line is the Home & Garden average. Past it, Umbrella Stand is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umbrella Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Umbrella Stand 540K times last year and spent an estimated £189K. The top 5 brands take 30% of clicks. Demand peaks in Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
540K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
2.0%
Market size, estimated
£189Ka year
Peak month
September1.8× the quietest month
Top search term
umbrella stand319K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £2.47 to £40.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £17.81 that is £0 to £2K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£2.47–£40.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #442 within Decorative Accessories. It carries 428 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
56%
Out of stock, average day
14.2%
Average rank
#442in Decorative Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
428per listing
Listings tracked
81

04 · Newcomers

Amazon counts 3 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Umbrella Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 rising

Sellers

70

Top-5 brand share

30%

Top 20: 72%

Top-5 click share

23%

Top 20: 62%

Open market

66%

  • ASelected7%
  • Mango Steam7%
  • Okllen6%
  • SINBINTA6%
  • Hacaroa4%
  • SONGMICS4%

Demand

Umbrella Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Umbrella Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umbrella stand319K/yr
  • umbrella holder68K/yr
  • umbrella stands37K/yr
  • umbrella stand for hallway50K/yr
  • walking stick stand23K/yr
  • umbrella stand indoor10K/yr
  • umbrella basket8K/yr
  • umbrella stand ceramic8K/yr
  • umbrella storage6K/yr
  • metal umbrella stands3K/yr

Reviews and returns

What reviews say buyers love and hate about Umbrella Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%

Awful quality

This item was at the cheaper end of the market so perhaps it is just a poor quality item

Not made properly

Size-Overall13%−0.02

Really small

Doesnt fit

Too big

Strength11%+0.54

Very flimsy

Not sturdy

Too weak

Value For Money6%+1.17

Not cheap

I expected it not to be great with it being so cheap

Not worth the price

Weight Heavy6%+0.55

Seemed heavy on arrival

Very heavy

Much heavier than expected

Love

Quality-Overall20%

Decent quality

Very nice well made item

Great looking item good price sturdy

Strength14%+0.54

The metal build feels sturdy

Excellent base very sturdy

Very sturdy

Value For Money14%+1.17

Worth every penny

Good value

Excellent value for money

Weight Heavy8%+0.55

Good heavy

Nice and heavy, so it does the job for holding up the parasol

Good heavy base

Size-Overall7%−0.02

Its a good fit

Nice, small size

Great fits all sizes

Return

0.5% Return rate 50% Fixable by listing

Size-Overall39%█▆▆▇▆▆

Really small

Doesnt fit

Too big

Defective Material/Parts15%▄▅▃▅▆█
Weight Heavy8%▂▂█▆▆▆

Seemed heavy on arrival

Very heavy

Much heavier than expected

Strength4%▃█▆▃▃▃

Very flimsy

Not sturdy

Too weak

Mechanism Issues4%▃▅▄▇█▆

FAQ

Common Umbrella Stand questions

Answered from the same tracked data.