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Umbrella Stand

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -18.9% this quarter, so Umbrella Stand is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£189K/yr540K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
23%top-5 click share · 60 brands · 70 sellers

Flapen Score

Umbrella Stand against its category

The dotted line is the Home & Garden average. Past it, Umbrella Stand is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umbrella Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Umbrella Stand 540K times last year and spent an estimated £189K. The top 5 brands take 30% of clicks. Demand peaks in Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
540K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
2.0%
Market size, estimated
£189Ka year
Peak month
September1.8× the quietest month
Top search term
umbrella stand319K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £2.47 to £40.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £17.81 that is £0 to £2K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£2.47–£40.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #442 within Decorative Accessories. It carries 428 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
56%
Out of stock, average day
14.2%
Average rank
#442in Decorative Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
428per listing
Listings tracked
81

04 · Newcomers

3 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Umbrella Stand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 rising

Sellers

70

Est. top-5 brand share

30%

Top 20: 72%

Est. top-5 click share

23%

Top 20: 62%

Open market

66%

  • ASelected7%
  • Mango Steam7%
  • Okllen6%
  • SINBINTA6%
  • Hacaroa4%
  • SONGMICS4%

Demand

Umbrella Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Umbrella Stand search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • umbrella stand319K/yr
  • umbrella holder68K/yr
  • umbrella stands37K/yr
  • umbrella stand for hallway50K/yr
  • walking stick stand23K/yr
  • umbrella stand indoor10K/yr
  • umbrella basket8K/yr
  • umbrella stand ceramic8K/yr
  • umbrella storage6K/yr
  • metal umbrella stands3K/yr

Reviews and returns

What reviews say buyers love and hate about Umbrella Stand

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Awful quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Umbrella Stand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data