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Umbrella Stand

Umbrella Stand shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look
Market size 38Growth 16Conversion 25Competition 92Returns 97Price range 67Avg price 82Brand share 96Review moat 79Quality gap 68
This niche Category average

Is Umbrella Stand profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Umbrella Stand is a £189K/yr Amazon United Kingdom market (540K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 62/100.

Umbrella Stand: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.9% over the last 90 days and 2.0% of searches end in a purchase.

£189K

revenue / yr

Units sold / yr13K
Search volume / yr-18.9%540K
Conversion rate2.0%
Avg price£17.81

Who owns the niche?

The top 5 brands hold 30% of demand, so 70% of the market is open.

70%

open market share

Brands · sellers60 · 70
Top-5 product click share23%
Open market70%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 81 products

Sponsored placement91%
New entrants (1y)24· 3 succeeded
Avg rating4.3★
Avg reviews428

Top Umbrella Stand products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 rising

Sellers

70

Top-5 brand share

30%

Top 20: 72%

Top-5 click share

23%

Top 20: 62%

Open market

66%

  • ASelected7%
  • Mango Steam7%
  • Okllen6%
  • SINBINTA6%
  • Hacaroa4%
  • SONGMICS4%

Umbrella Stand demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume540KCVR2.0%Products81Brands60Top 5 Brands30%OOS Rate14.2%Rating4.3★Reviews428Avg BSR#442
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Top Umbrella Stand search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • umbrella stand319K/yr
  • umbrella holder68K/yr
  • umbrella stands37K/yr
  • umbrella stand for hallway50K/yr
  • walking stick stand23K/yr
  • umbrella stand indoor10K/yr
  • umbrella basket8K/yr
  • umbrella stand ceramic8K/yr
  • umbrella storage6K/yr
  • metal umbrella stands3K/yr

What reviews say buyers love and hate about Umbrella Stand

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall20%

Decent quality

Strength14%

The metal build feels sturdy

Value For Money14%

Worth every penny

Weight Heavy8%

Good heavy

Size-Overall7%

Its a good fit

What buyers complain about

69% of reviews
Quality-Overall15%

Awful quality

Size-Overall13%

Really small

Strength11%

Very flimsy

Value For Money6%

Not cheap

Weight Heavy6%

Seemed heavy on arrival

Umbrella Stand return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Defective Material/Parts
15%
3Weight Heavy
8%
4Strength
4%
5Mechanism Issues
4%

Common Umbrella Stand questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Umbrella Stand 62/100 on Amazon United Kingdom — Worth a look. The niche generates £189K/yr across 81 tracked products. 3 of 24 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.
Search demand for Umbrella Stand on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 1.8× the quietest.