Is umbrella stand profitable to sell on Amazon United Kingdom?

The niche generates £189K/yr across 81 tracked products. 3 of 24 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the umbrella stand niche?

60 brands and 70 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 30% of demand.

What do buyers complain about in umbrella stand?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.5%.

When does demand for umbrella stand peak?

Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the umbrella stand niche?

Listings span £2.47–£40.53; the average listing price is £17.81 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.

umbrella stand

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great£17.81

avg listing price — sweet spot $15–$100

Review moat

Great428.37

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£2.47–£40.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£189K

£189K/yr · 540K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, umbrella stand is a £189K/yr Amazon United Kingdom market (540K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 62/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

umbrella stand market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: £178K–£223K; units × avg price
Conversion rate: 2.0%
Avg BSR: #442
Page quality: 0%
Prime: 56%
Sponsored: 91%
Out of stock: 14.2%
Avg brand age: 42 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

60 rising

Sellers

Top-5 brand share

30%

Top 20: 72%

Top-5 click share

23%

Top 20: 62%

Open market

66%

ASelected7%
Mango Steam7%
Okllen6%
SINBINTA6%
Hacaroa4%
SONGMICS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Open Trend

Top umbrella stand search terms

umbrella stand319K/yr -13.9%1.8% conv.
umbrella holder68K/yr -20.0%1.1% conv.
umbrella stands37K/yr -17.6%0.8% conv.
umbrella stand for hallway50K/yr -40.6%1.1% conv.
walking stick stand23K/yr -26.2%1.2% conv.
umbrella stand indoor10K/yr +8.0%1.8% conv.
umbrella basket8K/yr -30.0%0.8% conv.
umbrella stand ceramic8K/yr -51.1%0.4% conv.
umbrella storage6K/yr -19.6%0.8% conv.
metal umbrella stands3K/yr -30.9%2.0% conv.

All search terms

Top umbrella stand products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Okllen Square Metal Umbrella Stand Holder 16x16x42CM Hollow-Out Design Freestanding Umbrella Holder Bin for Entryway Home Office

Okllen£16.604.5★641 rev

SINBINTA Metal Umbrella Stand (Black)

SINBINTA£25.094.4★126 rev

Hacaroa Metal Round Umbrella Stand Rack Free Standing Umbrella Holder Bin Canes Walking Sticks Holder for Entryway Home Office Black

Hacaroa£16.524.4★745 rev

Mango Steam Pluvian Soakstone Umbrella Holder (Black)

Mango Steam£18.394.6★1,993 rev

Metal Umbrella Holder 16.5x6inch Freestanding Umbrella Stand Rack Round Multipurpose Walking Sticks Holder Decorative Umbrellas Stand Bin for Hallway Entryway Home Hotel Office Collocation Foyer

CBWERBB£12.194.0★8 rev

Newest

by launch date

Invech Umbrella Stands for Entryway Large Metal Umbrella Holder 6.89 x 10.8 x 21.34 Inches with Adjustable Feet Decor Freestanding Elliptical Openwork Umbrella Rack for Home Office

Invech£19.8946 rev

5mo ago

Metal Umbrella Holder 16.5x6inch Freestanding Umbrella Stand Rack Round Multipurpose Walking Sticks Holder Decorative Umbrellas Stand Bin for Hallway Entryway Home Hotel Office Collocation Foyer

CBWERBB£12.198 rev

7mo ago

NBOUOU Metal Umbrella Stand for Hallway Hollow Out Design Freestanding Umbrella Holder Bin for Entryway Walking Stick Stand Indoor/Outdoors for Entryway Office Home (16x16x42 cm)

NBOUOU£14.129 rev

8mo ago

Bpyhebe Metal Umbrella Stand for Hallway 15×15×42cm Waterproof Free Standing Umbrella Holder Round Umbrella Bucket for Home Office Apartment Store as Walking Stick Holder(black)

Bpyhebe£12.4610 rev

8mo ago

ZENO£16.9898 rev

1y ago

What buyers say about umbrella stand

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Decent quality”

Strength14%

“The metal build feels sturdy”

Value For Money14%

“Worth every penny”

Weight Heavy8%

“Good heavy”

Size-Overall7%

“Its a good fit”

Advertised Vs Actual Product7%

“Just what I ordered”

Assembly/Installation7%

“easy to install”

Design-Overall4%

“Nice attention to detail in the design”

Weight Light3%

“Not too heavy that you can't pick it up”

Ease Of Use2%

“Easy”

What buyers complain about

Quality-Overall15%

“Awful quality”

Size-Overall13%

“Really small”

Strength11%

“Very flimsy”

Value For Money6%

“Not cheap”

Weight Heavy6%

“Seemed heavy on arrival”

Durability5%

“Broke pretty much first use”

Water Resistance4%

“Item not fit for purpose Did not hold water”

Leak-Proof4%

“it appears to leak water from plug”

Mounting3%

“The thread on the holder fitting cannot be tightened. the thread is useless”

Functionality-Overall3%

“Doesn't do the job”

Top return reasons

Size-Overall39%

Defective Material/Parts15%

Weight Heavy8%

Strength4%

Mechanism Issues4%

Quality-Overall3%