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57

two ring electric hob

Worth a look

Shows a sweet-spot price point ($32.77 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 24Conversion 44Competition 64Returns 89Price range 93Avg price 95Brand share 81Review moat 64Quality gap 78

Avg price

Incredible£32.77

avg listing price — sweet spot $15–$100

Price range

Great£13.73–£75.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good927.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Market size

Bad£55K

£55K/yr · 48K searches

According to Flapen's Amazon United Kingdom niche tracking, two ring electric hob is a £55K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

two ring electric hob market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£49K–£66K
units × avg price
Conversion rate
3.5%
Avg BSR
#34
Page quality
0%
Prime
52%
Sponsored
79%
Out of stock
20.8%
Avg brand age
41 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

67

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

47%

Top 20: 91%

Open market

40%

  • Daewoo25%
  • Oypla7%
  • Green Haven7%
  • HomeTronix7%
  • Duronic7%
  • Russell Hobbs6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
1K750Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top two ring electric hob search terms

  • camping hob9K/yr
  • 2 ring electric hob16K/yr
  • two ring electric hob13K/yr
  • portable hobs electric double7K/yr
  • table top cookers with hobs3K/yr
All search terms

Top two ring electric hob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£3K10%£6K15%£8K20%£11K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about two ring electric hob

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Good Value”

Quality-Overall16%

“Great product well made”

Ease Of Use12%

“easy to operate”

Heating6%

“good heat”

Cooking Experience5%

“QUICKER COOK”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Cleaning4%

“cleaning up after cooking is straightforward”

Strength3%

“doesnt feel flimsy”

Efficiency3%

“Works great”

Size-Overall2%

“Fits the requirement”

What buyers complain about

Quality-Overall20%

“Unreliable quality”

Heating18%

“Why it don't heat up”

Durability9%

“like others have said the case isn't very durable”

Functionality-Overall6%

“Didnt work”

Strength5%

“the entire unit is very flimsy”

Smell4%

“Read some reviews that said that the burning smell”

Flammable4%

“will burn”

Rusts/Corrodes3%

“a similar one of different brand does them bits that one is showing signs of rust inside whereas this one does not”

Cooking Experience3%

“Even frying eggs or searing steak is not really possible”

Leak-Proof2%

“Terrible gas leak”

Top return reasons

Heating21%
Functionality-Overall21%
Size-Overall15%
Mechanism Issues5%
Quality-Overall5%
Defective Material/Parts3%
Flammable3%
Durability3%
Product Condition2%
Strength2%

Common questions

Is two ring electric hob profitable to sell on Amazon United Kingdom?
The niche generates £55K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the two ring electric hob niche?
23 brands and 67 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in two ring electric hob?
Top complaints mined from reviews: Quality-Overall, Heating, Durability. The return rate is 1.3%.
When does demand for two ring electric hob peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the two ring electric hob niche?
Listings span £13.73–£75.76; the average listing price is £32.77 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.