Twinkling Tree
FailDemand is soft, at -53.6% this quarter, so Twinkling Tree is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £3K/yr76K searches / yr
- 90-day growth
- -53.6%search demand this quarter
- Competition
- 45%top-5 click share · 24 brands · 27 sellers
Flapen Score
Twinkling Tree against its category
The dotted line is the Home & Garden average. Past it, Twinkling Tree is stronger. Inside it, weaker.
Market
The Twinkling Tree market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Twinkling Tree 76K times last year and spent an estimated £3K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -53.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £3Ka year
- Peak month
- November9.5× the quietest month
- Top search term
- twinkling tree34K searches a year
02 · Price
A sale here is worth £12.87.
Listings sell for £12.87 on average, from £7.30 to £24.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £12.87 that is £0 to £1K a year per listing.
- Average price
- £12.87under the $15 to $100 sweet spot
- Price range
- £7.30–£24.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #822 within Artificial Flora. It carries 157 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 79%
- Out of stock, average day
- 20.0%
- Average rank
- #822in Artificial Flora
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 157per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Twinkling Tree products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Radiant Romantic Tulip Ligh 15 PCS Twinkling Tree Tulips Led Night Light that Never Fade Never-Fade Artificial Tulips Flower Shaped Ambient Night Lamp for Bedroom Wedding Decor & Gift (Yellow)
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

LED Cherry Blossom Bonsai Stylt Tree Lamp 45cm With 72 LED Warm White Fairy Lights Stable Square Metal Base Christmas xmas Tree Lights
- Price
- £20.17
- Rating
- 4.6/5
- Reviews
- 475
- Age
- 8y ago

108 LED Tree Lamp 1.5 FT Fairy Tree Light 8 Modes USB& Battery Twinkling Trees DIY Adjustable Branch for Indoor Decoration Bedroom Desktop Christmas Party
- Price
- £9.13
- Rating
- 4.3/5
- Reviews
- 330
- Age
- 1y ago

Fairy Tree Table Lamp Fairy Night Light DIY Adjustable Branch 108 LED USB Battery Powered Gift for Mothers Day Girls Women Teens Home Room Party Wedding Decoration
- Price
- £9.98
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 5y ago

Birch Light Tree Indoor with 144 Warm White LEDs Light 60cm LED Tree Lights Decorative Branches Battery/USB Christmas Decoration Indoor Decoration for Party Birthday Wedding Festive Party Decorate
- Price
- £15.04
- Rating
- 4.1/5
- Reviews
- 243
- Age
- 3y ago
Trending
90-day click momentum
GETBSTOOP Radiant Romantic Tulip Light 15 Pcs Twinkling Tree Tulips Led Lights that Never Fade Flower Shaped Ambient Night Light Artificial Bouquet Bedside Lamp for Bedroom & Home Decor
- Price
- £8.30
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Radiant Romantic Tulip Night Lights 15Pcs Warm Twinkling Led Tulips Lamp Gifts for Women Plant Lovers Tulip Shaped Artificial Flowers Lamps Decor for Living Room Bedroom Bedside Table (Yellow-NO Vase)
- Price
- £14.01
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 2mo ago

CutitiUU LED White Birch Tree Lights with Simulated Night-Blooming Jasmine Decorative Lamps LED Tree Lights Tree Lamps for Living Room Cute Night Light for House Christmas Decor Battery and USB (Blue)
- Price
- £7.79
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago

Radiant Romantic Tulip Ligh 15 PCS Twinkling Tree Tulips Led Night Light that Never Fade Never-Fade Artificial Tulips Flower Shaped Ambient Night Lamp for Bedroom Wedding Decor & Gift (Yellow)
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Radiant Romantic Tulip Ligh 15 PCS Twinkling Tree Tulips Led Night Light that Never Fade Never-Fade Artificial Tulips Flower Shaped Ambient Night Lamp for Bedroom Wedding Decor & Gift (Pink)
- Price
- £7.30
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
Newest
by launch date
Radiant Romantic Tulip Night Lights 15Pcs Warm Twinkling Led Tulips Lamp Gifts for Women Plant Lovers Tulip Shaped Artificial Flowers Lamps Decor for Living Room Bedroom Bedside Table (Yellow-NO Vase)
- Price
- £14.01
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 2mo ago

Radiant Romantic Tulip Ligh 15 PCS Twinkling Tree Tulips Led Night Light that Never Fade Never-Fade Artificial Tulips Flower Shaped Ambient Night Lamp for Bedroom Wedding Decor & Gift (Yellow)
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Radiant Romantic Tulip Ligh 15 PCS Twinkling Tree Tulips Led Night Light that Never Fade Never-Fade Artificial Tulips Flower Shaped Ambient Night Lamp for Bedroom Wedding Decor & Gift (White)
- Price
- £7.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Radiant Romantic Tulip Ligh 15 PCS Twinkling Tree Tulips Led Night Light that Never Fade Never-Fade Artificial Tulips Flower Shaped Ambient Night Lamp for Bedroom Wedding Decor & Gift (Pink)
- Price
- £7.30
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

GETBSTOOP Radiant Romantic Tulip Light 15 Pcs Twinkling Tree Tulips Led Lights that Never Fade Flower Shaped Ambient Night Light Artificial Bouquet Bedside Lamp for Bedroom & Home Decor
- Price
- £8.30
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
27
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
41%
- YSINOBEAR26%
- YOSION7%
- HFHungkeong7%
- Rintea7%
- ITICdecor6%
- CECOMBINE5%
Demand
Twinkling Tree search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Twinkling Tree search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- twinkling tree34K/yr
- tree lamp17K/yr
- tree light lamp5K/yr
- fairy light tree3K/yr
- twinkle tree17K/yr
- twinkling tree lamp420/yr
- fairy light spirit tree298/yr
Reviews and returns
What reviews say buyers love and hate about Twinkling Tree
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The tree is of very poor quality
quality is awful
However, while it is ok, it does not feel very high quality and a bit wobbly
the photos are not representative
Looks absolutely nothing like the picture
Very misleading
it has broken already
looks like it might not last for a long time
Absolute rubbish only lasted a week then the lights wouldn't work
Doesn't work
Do not work properly
It didn't work
The button could be more subtle
Love
The lights are super bright
Good lighting
It nice and bright and looks lovely lit up
Great Quality
The build quality is reasonable
Nice quality tree
Worth the money
Great value for money
Good value for money
is so easy to assemble
Installation was straightforward
Easy to set up
A lovely yellow glow
The pick colour is amazing
Wonderful colours
Return
2.9% Return rate 29% Fixable by listing
The tree is of very poor quality
quality is awful
However, while it is ok, it does not feel very high quality and a bit wobbly
I thought the size was wrong
Smaller than it looks
Doesn't work
Do not work properly
It didn't work
the photos are not representative
Looks absolutely nothing like the picture
Very misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Twinkling Tree questions
Answered from the same tracked data.









