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Twig Tree with Lights

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -63.2% this quarter, so Twig Tree with Lights is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£69K/yr315K searches / yr
90-day growth
-63.2%search demand this quarter
Competition
23%top-5 click share · 50 brands · 69 sellers

Flapen Score

Twig Tree with Lights against its category

The dotted line is the Home & Garden average. Past it, Twig Tree with Lights is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twig Tree with Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Twig Tree with Lights 315K times last year and spent an estimated £69K. The top 5 brands take 33% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-63.2%
Conversion, latest week
1.1%
Market size, estimated
£69Ka year
Peak month
December24.5× the quietest month
Top search term
light up trees for indoors28K searches a year

02 · Price

A sale here is worth £19.97.

Listings sell for £19.97 on average, from £6.66 to £59.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £19.97 that is £0 to £2K a year per listing.

Average price
£19.97inside the $15 to $100 sweet spot
Price range
£6.66–£59.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #846 within Artificial Flora. It carries 304 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
72%
Out of stock, average day
26.6%
Average rank
#846in Artificial Flora
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
304per listing
Listings tracked
76

04 · Newcomers

Amazon counts 1 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Twig Tree with Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

69

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

23%

Top 20: 56%

Open market

63%

  • Eambrite10%
  • Vanthylit9%
  • VIMAZ5%
  • Dawsons Living5%
  • 3FATPIGS4%
  • CECOMBINE4%

Demand

Twig Tree with Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.5×

Search terms

Top Twig Tree with Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up trees for indoors28K/yr
  • led tree24K/yr
  • tree lamp17K/yr
  • twig tree with lights74K/yr
  • light up tree23K/yr
  • tree light14K/yr
  • twig tree48K/yr
  • birch tree5K/yr
  • light tree10K/yr
  • indoor tree with lights5K/yr

Reviews and returns

What reviews say buyers love and hate about Twig Tree with Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.17

The tree is of very poor quality

Poor quality

Unfortunately, as a years have gone by, the quality has deteriorated a little

Size-Overall6%

I thought the size was wrong

It is small

A bit shorter than I expected

Functionality-Overall6%−0.07

Doesn't work

Do not work properly

Lights do not work

Strength4%−0.03

the plastic feels very brittle

Very flimsy

Quite Small & Fairly Flimsy

Advertised Vs Actual Product4%−0.01

Very misleading

doesnt wholly match the photo description

Looks absolutely nothing like the picture

Love

Brightness/Shine/Glow26%+2.21

Nice and bright

a warm glow

Bright lights

Value For Money15%+0.74

Good value for money

Excellent value for money

Good for the money

Quality-Overall10%−0.17

Excellent quality for where is needed as it adds just the amount of light

Excellent product

The build quality is reasonable

Assembly/Installation6%+0.52

Really easy to assemble

Installation was straightforward

Easy to set up

Design-Overall5%+0.17

It is nicely designed and looks great

Sleek and powerful

The cherry blossom design looked elegant

Return

2.7% Return rate 32% Fixable by listing

Quality-Overall21%▇▆█▆▇▅

The tree is of very poor quality

Poor quality

Unfortunately, as a years have gone by, the quality has deteriorated a little

Size-Overall15%▆▆▅▄▄█

I thought the size was wrong

It is small

A bit shorter than I expected

Functionality-Overall10%█▆▄█▅▆

Doesn't work

Do not work properly

Lights do not work

Advertised Vs Actual Product7%▆█▇▇█▅

Very misleading

doesnt wholly match the photo description

Looks absolutely nothing like the picture

Brightness/Shine/Glow7%█▄▄▅▇▂

FAQ

Common Twig Tree with Lights questions

Answered from the same tracked data.