Turtle Mat

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-37.2%

Conversion, latest week

0.9%

Market size, estimated

£29Ka year

Peak month

November2.7× the quietest month

Top search term

hug rug26K searches a year

Listings sell for £32.85 on average, from £5.14 to £95.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £32.85 that is £0 to £3K a year per listing.

Average price

£32.85inside the $15 to $100 sweet spot

Price range

£5.14–£95.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #1,420 within Doormats. It carries 1,304 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

36%

Out of stock, average day

27.8%

Average rank

#1,420in Doormats

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,304per listing

Listings tracked

61

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months