Turtle Mat
soft demand (-37.2% this quarter) — Turtle Mat doesn't clear our bar today.
Flapen Score
Is Turtle Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Turtle Mat is a £29K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.
Turtle Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -37.2% over the last 90 days and 0.9% of searches end in a purchase.
£29K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 61 products
Top Turtle Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PURRUGS Dirt Trapping Door Mat 50 x 80 cm Non-Slip Machine Washable Entrance Mat Dog Doormat Super Absorbent Entry Rug for Front Door Back Door Muddy Shoes and Paws Taupe
- Price
- £20.43
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 3y ago
HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Select Portland Stone Stripe 50X75
- Price
- £21.35
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 8y ago
Turtle Mat 75x100 cm Graphite - LATEX backing for Hard Floors - highly absorbent barrier mat
- Price
- £59.57
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 18y ago
HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Plains Candy Bright (50x75cm)
- Price
- £21.57
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago
Turtle Mat Latex Backed 75x50cm - Sage Green
- Price
- £32.64
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 13y ago
Trending
90-day click momentum
Turtle Mat Runner Flower Fields 75X120cm Blue - Dee Hardwicke design - Highly absorbent Indoor barrier mat with Multi-Grip backing A120DT
- Price
- £95.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Turtle Mat Blue 50x75cm Inside and Outside Washable with Latex Backing
- Price
- £35.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago
HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Sense Ghost Grey 50X75
- Price
- £25.14
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6y ago
HUG RUG Plains Candy Sand Washable Door Mat Indoor Use for Doorway Hallway Patio & Kitchen Made in the UK 50 x 75cm
- Price
- £21.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Turtle Mat Latex Backed 75x50cm - Sage Green
- Price
- £32.64
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 13y ago
Newest
by launch dateHUG RUG Plains Candy Sand Washable Door Mat Indoor Use for Doorway Hallway Patio & Kitchen Made in the UK 50 x 75cm
- Price
- £21.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Plains Candy Bright (50x75cm)
- Price
- £21.57
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago
HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Plains Candy Bright 80x100
- Price
- £42.06
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago
HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Nature 35 65x85cm
- Price
- £42.24
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 2y ago
HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Garden Multi Floral 50x75cm
- Price
- £31.10
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
20
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
27%
Top 20: 66%
Open market
6%
- HUG RUG40%
- Turtle Mat28%
- PURRUGS15%
- DEXI5%
- BLADO3%
- FCSDETAIL2%
- Open — no brand owns it (7 brands, 6%)
Turtle Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Top Turtle Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hug rug26K/yr
- turtle mat19K/yr
- turtle mats indoor washable18K/yr
- hug rug door mat19K/yr
- turtle mats9K/yr
- turtle mats indoor4K/yr
What reviews say buyers love and hate about Turtle Mat
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good quality mat”
“Good value for money”
“Does the job”
“Easy to keep clean”
“beautiful colour”
What buyers complain about
74% of reviews“a rather thin mat”
“bigger than I was expecting”
“Cheap”
“Very slippery”
“Overpriced for what it is”
Turtle Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Turtle Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
