- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £29K/yr96K searches / yr
- 90-day growth
- -37.2%search demand this quarter
- Competition
- 27%top-5 click share · 13 brands · 20 sellers
Flapen Score
Turtle Mat against its category
The dotted line is the Home & Garden average. Past it, Turtle Mat is stronger. Inside it, weaker.
Market
The Turtle Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Turtle Mat 96K times last year and spent an estimated £29K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -37.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £29Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- hug rug26K searches a year
02 · Price
A sale here is worth £32.85.
Listings sell for £32.85 on average, from £5.14 to £95.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £32.85 that is £0 to £3K a year per listing.
- Average price
- £32.85inside the $15 to $100 sweet spot
- Price range
- £5.14–£95.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #1,420 within Doormats. It carries 1,304 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 36%
- Out of stock, average day
- 27.8%
- Average rank
- #1,420in Doormats
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,304per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Turtle Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PURRUGS Dirt Trapping Door Mat 50 x 80 cm Non-Slip Machine Washable Entrance Mat Dog Doormat Super Absorbent Entry Rug for Front Door Back Door Muddy Shoes and Paws Taupe
- Price
- £20.43
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 3y ago

HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Select Portland Stone Stripe 50X75
- Price
- £21.35
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 8y ago

Turtle Mat 75x100 cm Graphite - LATEX backing for Hard Floors - highly absorbent barrier mat
- Price
- £59.57
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 18y ago

HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Plains Candy Bright (50x75cm)
- Price
- £21.57
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Turtle Mat Latex Backed 75x50cm - Sage Green
- Price
- £32.64
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 13y ago
Trending
90-day click momentum
Turtle Mat Runner Flower Fields 75X120cm Blue - Dee Hardwicke design - Highly absorbent Indoor barrier mat with Multi-Grip backing A120DT
- Price
- £95.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Turtle Mat Blue 50x75cm Inside and Outside Washable with Latex Backing
- Price
- £35.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago

HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Sense Ghost Grey 50X75
- Price
- £25.14
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6y ago

HUG RUG Plains Candy Sand Washable Door Mat Indoor Use for Doorway Hallway Patio & Kitchen Made in the UK 50 x 75cm
- Price
- £21.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Turtle Mat Latex Backed 75x50cm - Sage Green
- Price
- £32.64
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 13y ago
Newest
by launch date
HUG RUG Plains Candy Sand Washable Door Mat Indoor Use for Doorway Hallway Patio & Kitchen Made in the UK 50 x 75cm
- Price
- £21.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Plains Candy Bright (50x75cm)
- Price
- £21.57
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Plains Candy Bright 80x100
- Price
- £42.06
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Nature 35 65x85cm
- Price
- £42.24
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 2y ago

HUG RUG Washable Dirt Trapper Door Mat Kitchen Hallway Doorway Made in the UK Garden Multi Floral 50x75cm
- Price
- £31.10
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
20
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
27%
Top 20: 66%
Open market
6%
- HUG RUG40%
- Turtle Mat28%
- PURRUGS15%
- DEXI5%
- BLADO3%
- FCSDETAIL2%
- Open — no brand owns it (7 brands, 6%)
Demand
Turtle Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Turtle Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hug rug26K/yr
- turtle mat19K/yr
- turtle mats indoor washable18K/yr
- hug rug door mat19K/yr
- turtle mats9K/yr
- turtle mats indoor4K/yr
Reviews and returns
What reviews say buyers love and hate about Turtle Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a rather thin mat
Not thin enough
Not as thick as I thought
bigger than I was expecting
Too small
Slightly smaller than it looks
Cheap
Absolute rubbish
Poor quality
Very slippery
slips when you stand on it
Slips a little
Overpriced for what it is
although its more expensive than your typical doormat
Not worth the price
Love
Good quality mat
High quality Mat
Excellent product
Good value for money
reasonable price
Good deal
Does the job
just what I wanted
As described
Easy to keep clean
keeps the rest of the house clean
it cleans it up really nicely each time
beautiful colour
colour my dog thinks it's wonderful
Lovely grey
Return
2.1% Return rate 75% Fixable by listing
bigger than I was expecting
Too small
Slightly smaller than it looks
Cheap
Absolute rubbish
Poor quality
a rather thin mat
Not thin enough
Not as thick as I thought
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turtle Mat questions
Answered from the same tracked data.









