Turtle

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

2.0%

Market size, estimated

£45Ka year

Peak month

December2.6× the quietest month

Top search term

turtle104K searches a year

Listings sell for £8.63 on average, from £3.43 to £31.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.63 that is £0 to £863 a year per listing.

Average price

£8.63under the $15 to $100 sweet spot

Price range

£3.43–£31.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£863

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #597 within Decorative Accessories. It carries 597 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

13.5%

Average rank

#597in Decorative Accessories

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

597per listing

Listings tracked

59

25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

2Amazon's first-year sales bar

Average brand age

24 months