Turkish Towel
MaybeSearch demand grew +118.0% this quarter. But shoppers spend only $24K a year here, so Turkish Towel is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £24K/yr100K searches / yr
- 90-day growth
- +118.0%search demand this quarter
- Competition
- 29%top-5 click share · 21 brands · 35 sellers
Flapen Score
Turkish Towel against its category
The dotted line is the Home & Garden average. Past it, Turkish Towel is stronger. Inside it, weaker.
Market
The Turkish Towel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Turkish Towel 100K times last year and spent an estimated £24K. The top 5 brands take 65% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +118.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- +118.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £24Ka year
- Peak month
- July3.8× the quietest month
- Top search term
- turkish towel34K searches a year
02 · Price
A sale here is worth £13.13.
Listings sell for £13.13 on average, from £5.12 to £28.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.13 that is £0 to £1K a year per listing.
- Average price
- £13.13under the $15 to $100 sweet spot
- Price range
- £5.12–£28.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #155 within Bathroom. It carries 2,165 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 82%
- Out of stock, average day
- 18.0%
- Average rank
- #155in Bathroom
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,165per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Turkish Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LANE LINEN Turkish Beach Towels 2 Pack Extra Large Beach Towel Pre-Washed for Soft Feel Cotton Rich Oversized Sand Free Quick-Dry Pool Towel Beach Towels For Adults 39x71 - Jade Green
- Price
- £14.61
- Rating
- 4.4/5
- Reviews
- 8,142
- Age
- 2y ago

DEMMEX Organic Turkish Cotton Beach Bath Hammam Towel Quick-Dry Lightweight Sand-Free Beach Towel & Blanket Luxury Bathroom & Hammam Towel Peshtemal OEKO-TEX Certified 180x90cm Denim Blue
- Price
- £15.60
- Rating
- 4.6/5
- Reviews
- 6,159
- Age
- 6y ago

Turkish Beach Towels - Beach Towels for Adults Extra Large 100x180cm - Turkish Hammam Peshtemal Towel - Super Absorbent Quick Dry Lightweight Compact Towels for Travel Swimming Bath Gym (Blue 1)
- Price
- £13.94
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 3y ago

Adore Home Large Hammam Beach Towel Striped Turkish Style Fouta Peshtemal Cotton Rio Stripe Turquoise
- Price
- £6.05
- Rating
- 4.3/5
- Reviews
- 233
- Age
- 6y ago

Utopia Towels 2 Pack Turkish Beach Towel (100 x 180 cm) - 100% Cotton Oversized Sand Free Lightweight Quick-Dry Turkish Towel Prewashed for Soft Feel Large Peshtemal Towel for Travel (Pink)
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 2,619
- Age
- 4y ago
Trending
90-day click momentum
Utopia Towels 2 Pack Turkish Beach Towel (100 x 180 cm) - 100% Cotton Oversized Sand Free Lightweight Quick-Dry Turkish Towel Prewashed for Soft Feel Large Peshtemal Towel for Travel (Purple)
- Price
- £9.49
- Rating
- 4.6/5
- Reviews
- 2,619
- Age
- 2y ago

KZY LONDON Beach Towel - Large Turkish Beach Towels for Camping Swimming Bath Gym - Quick Dry Super Absorbent Lightweight Cotton 90x180cm Hammam Towels for Adults (Fuchsia)
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 4y ago

LANE LINEN Turkish Beach Towels 2 Pack Extra Large Beach Towel Pre-Washed for Soft Feel Cotton Rich Oversized Sand Free Quick-Dry Pool Towel Beach Towels For Adults 39x71 - Jade Green
- Price
- £14.61
- Rating
- 4.4/5
- Reviews
- 8,142
- Age
- 2y ago

Adore Home Large Hammam Beach Towel Striped Turkish Style Fouta Peshtemal Cotton Rio Stripe Grey
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 233
- Age
- 6y ago

WEFLORIA Turkish Cotton Peshtemal Towel Lightweight Quick Dry Beach Towel Large Hammam Spa Towel for Beach Bath Travel and Pool (green)
- Price
- £11.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Newest
by launch date
The Lion Textile Turkish Cotton Bath Towel Set 90x180 cm Lightweight Quick Dry Soft Peshtemal Hammam Towel for Beach Spa Gym & Travel (Red)
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 3mo ago

WEFLORIA Turkish Cotton Peshtemal Towel Lightweight Quick Dry Beach Towel Large Hammam Spa Towel for Beach Bath Travel and Pool (green)
- Price
- £11.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

BERCA HOME Ephesus Turkish Beach Towel Lightweight Quick Dry Sand Free 100% Cotton Peshtemal Hammam & Bath Towel 90x190 cm Soft & Compact for Spa Travel Gym Yoga Camp Picnic (Aqua)
- Price
- £11.14
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago

BERCA HOME Ephesus Turkish Beach Towel Lightweight Quick Dry Sand Free 100% Cotton Peshtemal Hammam & Bath Towel 90x190 cm Soft & Compact for Spa Travel Gym Yoga Camp Picnic (Blue)
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago

Utopia Towels 2 Pack Turkish Beach Towel (100 x 180 cm) - 100% Cotton Oversized Sand Free Lightweight Quick-Dry Turkish Towel Prewashed for Soft Feel Large Peshtemal Towel for Travel (Purple)
- Price
- £9.49
- Rating
- 4.6/5
- Reviews
- 2,619
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
35
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
29%
Top 20: 67%
Open market
29%
- LANE LINEN22%
- Blue Beach16%
- Adore Home11%
- Utopia Towels9%
- DEMMEX7%
- BERCA HOME6%
Demand
Turkish Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.8×
Search terms
Top Turkish Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- turkish towel34K/yr
- hammam towel12K/yr
- turkish beach towel13K/yr
- turkish towels14K/yr
- hammam beach towel8K/yr
- turkish towels for adults6K/yr
- hamam towel4K/yr
- hammam towels uk4K/yr
- hammam towels4K/yr
Reviews and returns
What reviews say buyers love and hate about Turkish Towel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely not worth £20 due to thickness
Not a beach towel very thin
A bit thinner than I expected
Folds up very small
Folds very small
Obviously not waterproof
Quality is cheap and nasty
Avoid if you want it to dry off
Love
Great quality towel
Excellent quality
Good quality and it stays in shape after wash
Dries very quickly
Drys body well
Quick drying and wash well
Good size
I really like it big
Good size to wrap around yourself
I love this towel really light to pack for hols or swimming and dries well
Lovely lightweight towels
Lightweight
Colour is pretty
Lovely colour
Good towel, i really like the colour
Return
1.1% Return rate 31% Fixable by listing
Quality is cheap and nasty
Folds up very small
Folds very small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turkish Towel questions
Answered from the same tracked data.









