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Turkish Teapot

Fail

The top 5 brands take 98% of clicks, so Turkish Teapot is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£63K/yr78K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
43%top-5 click share · 7 brands · 14 sellers

Flapen Score

Turkish Teapot against its category

The dotted line is the Home & Garden average. Past it, Turkish Teapot is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkish Teapot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turkish Teapot 78K times last year and spent an estimated £63K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
2.2%
Market size, estimated
£63Ka year
Top search term
turkish tea pots26K searches a year

02 · Price

A sale here is worth £36.10.

Listings sell for £36.10 on average, from £7.44 to £85.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £36.10 that is £0 to £4K a year per listing.

Average price
£36.10inside the $15 to $100 sweet spot
Price range
£7.44–£85.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #94 within Coffee, Tea & Espresso. It carries 1,016 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
16.3%
Average rank
#94in Coffee, Tea & Espresso
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,016per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Turkish Teapot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 93%

Open market

1%

  • KARACA85%
  • Arzum5%
  • Turkish Zone4%
  • MINO ANT2%
  • Spring Chef2%
  • Charbrew1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Turkish Teapot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Turkish Teapot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkish tea pots26K/yr
  • turkish teapot11K/yr
  • turkish tea pot11K/yr
  • turkish tea maker11K/yr
  • karaca tea maker9K/yr
  • çaydanlık6K/yr
  • caydanlik5K/yr

Reviews and returns

What reviews say buyers love and hate about Turkish Teapot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.19

It broke after one use

Didnt last

Not durable

Size-Overall12%

Is not the size of your coffee mug

Much bigger than I thought for some reason

Too small

Functionality-Overall12%−0.17

And it doesn't work well without being wet or burned

Not Working Properly

kettle stop working

Leak-Proof10%

Leaking teapot

Spews Water Everywhere

water gushes out of it

Thickness8%

It feels quite thin

the glass is little bit thin

the only concern I have is that the glass pot seems very thin

Love

Quality-Overall29%+2.21

Good quality

This tea pot seems very good quality and looks nice

Overall, it looks really nice and makes good tea

Value For Money8%+0.57

Value for money

Good for price

Worth the price

Design-Overall7%+0.26

I really liked the design

looks elegant on the table

Good-looking set with a few design compromises

Ease Of Use7%+0.42

very easy to use

perfect for everyday use

Good and useful

Advertised Vs Actual Product5%+0.22

Same as shown also theres different sizes available

As described

Just right

Return

3.6% Return rate 51% Fixable by listing

Size-Overall42%█▇▆▇█▅

Is not the size of your coffee mug

Much bigger than I thought for some reason

Too small

Leak-Proof10%█▅▇▃▁▆

Leaking teapot

Spews Water Everywhere

water gushes out of it

Functionality-Overall8%▃▅█▆▆▃

And it doesn't work well without being wet or burned

Not Working Properly

kettle stop working

Quality-Overall7%▃█▃▁▂█

This is a horribly low quality product

Bad quality

Very low quality

Compatibility-Overall4%▁▁▇█▁▁

FAQ

Common Turkish Teapot questions

Answered from the same tracked data.