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Turkish Coffee Machine

Fail

Demand is soft, at -11.3% this quarter, so Turkish Coffee Machine is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£91K/yr93K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
55%top-5 click share · 14 brands · 19 sellers

Flapen Score

Turkish Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Turkish Coffee Machine is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkish Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turkish Coffee Machine 93K times last year and spent an estimated £91K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.2%
Market size, estimated
£91Ka year
Peak month
November1.7× the quietest month
Top search term
turkish coffee machine54K searches a year

02 · Price

A sale here is worth £45.19.

Listings sell for £45.19 on average, from £12.34 to £178.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £45.19 that is £0 to £5K a year per listing.

Average price
£45.19inside the $15 to $100 sweet spot
Price range
£12.34–£178.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #177 within Coffee, Tea & Espresso. It carries 213 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
93%
Out of stock, average day
19.0%
Average rank
#177in Coffee, Tea & Espresso
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
213per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Turkish Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

15%

  • KARACA47%
  • Arzum Okka19%
  • Colcolo7%
  • OXFUZZ5%
  • RAQY3%
  • CLIMATE3%
  • Open — no brand owns it (8 brands, 15%)

Demand

Turkish Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Turkish Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkish coffee machine54K/yr
  • turkish coffee maker20K/yr
  • karaca coffee machine6K/yr
  • electric turkish coffee maker5K/yr
  • greek coffee maker4K/yr
  • okka turkish coffee machine4K/yr

Reviews and returns

What reviews say buyers love and hate about Turkish Coffee Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.28

Stopped working after one month

Didn't last long

Stopped working after three months of use

Quality-Overall17%+1.43

Cheap rubbish product waste of money

An average product not worth the actual price tag

I expected far better quality

Ease Of Cleaning10%−0.01

No matter what I tried—different sockets, cleaning, resetting—it simply wouldnt work

make cleaning a bit of a hassle

Stopped working after 2 weeks no matter how well i had clean it

Value For Money9%−0.01

at £55 due to the addition of a talking feature over the cheaper version it's not an appliance i would consider useful or good value

An average product not worth the actual price tag

Waste money

Heating8%−0.04

refused to heat the coffee at all

And the instruction says never to use it on a high heat - only on a low or medium heat

then it started heating up far too quickly

Love

Quality-Overall24%+1.43

The build quality is excellent

Good quality and easy to clean

Excellent Product

Ease Of Use10%+0.35

Reliable and easy to use

-given how simple this is

I haven't had any difficulties or problems with it

Value For Money8%−0.01

worth it

Great value for money

Good value

Ease Of Cleaning8%−0.01

easy to clean

The stainless steel design feels easy to clean, and the extra functions such as water boiling, milk warming and keep-warm mode make it more versatile than a basic coffee pot

simple to clean

Heating5%−0.04

Amazing how fast it heats up

It heats quickly

It heats up very quickly

Return

3.2% Return rate 32% Fixable by listing

Functionality-Overall29%█▅▄▃▅▃

Not working

It didn't work

Size-Overall14%▆▄█▆▅▃

Be aware though that it is tiny

Heating10%▁▄█▄▂▆

refused to heat the coffee at all

And the instruction says never to use it on a high heat - only on a low or medium heat

then it started heating up far too quickly

Color9%▁▃▃▃▇█
Compatibility-Overall6%▁▄▁▂█▅

IS NOT compatible with an induction spot

FAQ

Common Turkish Coffee Machine questions

Answered from the same tracked data.