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36

turkey roasting tray

Skip it

Soft demand (-39.5% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 5Conversion 61Competition 20Returns 97Price range 8Avg price 36Brand share 48Review moat 72Quality gap 47

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Good604.57

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.30

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Price range

Bad£5.77–£15.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£26K

£26K/yr · 47K searches

Growth

Bad-39.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, turkey roasting tray is a £26K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

turkey roasting tray market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
£26K–£31K
units × avg price
Conversion rate
5.3%
Avg BSR
#483
Page quality
0%
Prime
71%
Sponsored
86%
Out of stock
5.9%
Avg brand age
57 months
Avg seller age
182 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

20%

  • Frostella38%
  • KUSNUG12%
  • STERLING PRODUCTS11%
  • Best House Another Fine Product11%
  • Caterserve4%
  • Sunrise Packaging4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 61.2×

Top turkey roasting tray search terms

  • turkey tray11K/yr
  • turkey roasting tray26K/yr
  • turkey foil tray3K/yr
  • foil turkey roasting trays extra large4K/yr
  • turkey foil trays extra large4K/yr
All search terms

Top turkey roasting tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£3K20%£5K30%£8K40%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about turkey roasting tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Very high quality, nice finish and the handles do actually help to use them”

Strength13%

“They are sturdy”

Size-Overall11%

“Fits dual air fryer”

Value For Money8%

“Excellent value for money”

Ease Of Use8%

“Very useful”

Frying Quality8%

“Excellent for cooking stuff in Air Fryer”

Baking3%

“Was great to use for my baking”

Recycle/Reuse3%

“can be reused”

Time Taken2%

“Time saver”

Dishwasher Safe2%

“Easy wash in dishwasher”

What buyers complain about

Strength27%

“Too Flimsy”

Size-Overall18%

“They are very large”

Durability7%

“Broke after first use and warped”

Dishwasher Safe7%

“No o washing up with these oven dishies”

Rusts/Corrodes7%

“Arrived rusty and dented”

Material Quality3%

“Very thin material”

Temperature Control3%

“Doesn't hold temperature”

Microwave Safe3%

“Do not put in microwave”

Value For Money2%

“By no means the cheapest”

Top return reasons

Size-Overall69%
Strength7%
Quality-Overall5%
Value For Money5%
Scratch Resistance3%
Advertised Vs Actual Product2%
Compatibility-Overall2%
Thin2%
Functionality-Overall1%
Weight Light1%

Common questions

Is turkey roasting tray profitable to sell on Amazon United Kingdom?
The niche generates £26K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Skip it (36/100).
How competitive is the turkey roasting tray niche?
13 brands and 25 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in turkey roasting tray?
Top complaints mined from reviews: Strength, Size-Overall, Durability. The return rate is 0.6%.
When does demand for turkey roasting tray peak?
Demand peaks in Nov–Dec; the busiest month runs 61.2× the quietest.
What does it cost to enter the turkey roasting tray niche?
Listings span £5.77–£15.82; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 605 reviews — the moat a new listing must climb.