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Turkey Roasting Tray

Fail

Demand is soft, at -39.5% this quarter, so Turkey Roasting Tray is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£26K/yr47K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
76%top-5 click share · 13 brands · 25 sellers

Flapen Score

Turkey Roasting Tray against its category

The dotted line is the Home & Garden average. Past it, Turkey Roasting Tray is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkey Roasting Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turkey Roasting Tray 47K times last year and spent an estimated £26K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
5.3%
Market size, estimated
£26Ka year
Peak month
December61.2× the quietest month
Top search term
turkey tray11K searches a year

02 · Price

A sale here is worth £10.30.

Listings sell for £10.30 on average, from £5.77 to £15.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.30 that is £1K to £3K a year per listing.

Average price
£10.30under the $15 to $100 sweet spot
Price range
£5.77–£15.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #483 within Bakeware. It carries 605 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
71%
Out of stock, average day
5.9%
Average rank
#483in Bakeware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
605per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Turkey Roasting Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

20%

  • Frostella38%
  • KUSNUG12%
  • STERLING PRODUCTS11%
  • Best House Another Fine Product11%
  • Caterserve4%
  • Sunrise Packaging4%

Demand

Turkey Roasting Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 61.2×

Search terms

Top Turkey Roasting Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkey tray11K/yr
  • turkey roasting tray26K/yr
  • turkey foil tray3K/yr
  • foil turkey roasting trays extra large4K/yr
  • turkey foil trays extra large4K/yr

Reviews and returns

What reviews say buyers love and hate about Turkey Roasting Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength27%−0.15

Too Flimsy

Not very sturdy

Not strong or sturdy

Size-Overall18%−0.03

They are very large

slightly smaller than others I have used in the past

Larger than expected

Durability7%−0.05

Broke after first use and warped

Dishwasher Safe7%+0.30

No o washing up with these oven dishies

Rusts/Corrodes7%−0.06

Arrived rusty and dented

Love

Quality-Overall28%+2.56

Very high quality, nice finish and the handles do actually help to use them

Excellent product

Excellent quality 👌 These Trays are of excellent quality they are nice thick and sturdy

Strength13%−0.15

They are sturdy

Large strong trays

Strong containers

Size-Overall11%−0.03

Fits dual air fryer

Good size

not too small either great price very happy with my purchase

Value For Money8%+0.38

Excellent value for money

Good price

Worth the money

Ease Of Use8%−0.02

Very useful

Good trays easy to use

Very useful and handy product

Return

0.6% Return rate 74% Fixable by listing

Size-Overall69%▇▇█▇▇█

They are very large

slightly smaller than others I have used in the past

Larger than expected

Strength7%▁▅▃▇█▂

Too Flimsy

Not very sturdy

Not strong or sturdy

Quality-Overall5%█▁▅▂▁▅
Value For Money5%█▄▂▁▁▂

By no means the cheapest

Scratch Resistance3%▁▁▁▅▁█

FAQ

Common Turkey Roasting Tray questions

Answered from the same tracked data.