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Turkey Roasting Tray

soft demand (-39.5% this quarter) — Turkey Roasting Tray doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 7Growth 5Conversion 61Competition 20Returns 97Price range 8Avg price 36Brand share 48Review moat 72Quality gap 47
This niche Category average

Is Turkey Roasting Tray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Turkey Roasting Tray is a £26K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Turkey Roasting Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.5% over the last 90 days and 5.3% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr3K
Search volume / yr-39.5%47K
Conversion rate5.3%
Avg price£10.30

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 25
Top-5 product click share76%
Open market24%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews605

Top Turkey Roasting Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

20%

  • Frostella38%
  • KUSNUG12%
  • STERLING PRODUCTS11%
  • Best House Another Fine Product11%
  • Caterserve4%
  • Sunrise Packaging4%

Turkey Roasting Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR5.3%Products14Brands13Top 5 Brands76%OOS Rate5.9%Rating4.5★Reviews605Avg BSR#483
15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 61.2×

Top Turkey Roasting Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • turkey tray11K/yr
  • turkey roasting tray26K/yr
  • turkey foil tray3K/yr
  • foil turkey roasting trays extra large4K/yr
  • turkey foil trays extra large4K/yr

What reviews say buyers love and hate about Turkey Roasting Tray

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall28%

Very high quality, nice finish and the handles do actually help to use them

Strength13%

They are sturdy

Size-Overall11%

Fits dual air fryer

Value For Money8%

Excellent value for money

Ease Of Use8%

Very useful

What buyers complain about

77% of reviews
Strength27%

Too Flimsy

Size-Overall18%

They are very large

Durability7%

Broke after first use and warped

Dishwasher Safe7%

No o washing up with these oven dishies

Rusts/Corrodes7%

Arrived rusty and dented

Turkey Roasting Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
69%
2Strength
7%
3Quality-Overall
5%
4Value For Money
5%
5Scratch Resistance
3%

Common Turkey Roasting Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Turkey Roasting Tray 36/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -39.5% over the last 90 days.
Search demand for Turkey Roasting Tray on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 61.2× the quietest.