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Tumbler Rolling Knife Sharpener

Fail

Demand is soft, at -26.7% this quarter, so Tumbler Rolling Knife Sharpener is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£265K/yr130K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
72%top-5 click share · 9 brands · 15 sellers

Flapen Score

Tumbler Rolling Knife Sharpener against its category

The dotted line is the Home & Garden average. Past it, Tumbler Rolling Knife Sharpener is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tumbler Rolling Knife Sharpener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tumbler Rolling Knife Sharpener 130K times last year and spent an estimated £265K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
4.3%
Market size, estimated
£265Ka year
Peak month
December5.2× the quietest month
Top search term
rolling knife sharpener73K searches a year

02 · Price

A sale here is worth £46.87.

Listings sell for £46.87 on average, from £20.66 to £115.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £46.87 that is £12K to £23K a year per listing.

Average price
£46.87inside the $15 to $100 sweet spot
Price range
£20.66–£115.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£12K–£23K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #52 within Knife Sharpeners. It carries 855 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
15.9%
Average rank
#52in Knife Sharpeners
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
855per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tumbler Rolling Knife Sharpener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£26K£53K£79K£106K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • Pietuley42%
  • OKNIV16%
  • RBan198610%
  • HORL8%
  • Rolling Sharpeners7%
  • LavaRose6%
  • Open — no brand owns it (3 brands, 10%)

Demand

Tumbler Rolling Knife Sharpener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Tumbler Rolling Knife Sharpener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rolling knife sharpener73K/yr
  • knife sharpener roller9K/yr
  • rolling knife sharpener uk10K/yr
  • rolling sharpener6K/yr
  • roller knife sharpener7K/yr
  • knife sharpener rolling5K/yr
  • tumbler knife sharpener5K/yr
  • roller sharpener3K/yr
  • hatori diamond rolling knife sharpener6K/yr
  • roller knife sharpener uk2K/yr

Reviews and returns

What reviews say buyers love and hate about Tumbler Rolling Knife Sharpener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness20%−0.05

It struggles to get a proper sharp edge

not the sharpness that you expect after you have just did it

Didnt sharpen at all

Quality-Overall15%−0.10

Poor quality and not fit for purpose

Garbage

Not the quality product i was expecting

Durability8%−0.10

Broke after 4 uses

Function and Longevity is poor

I very doubt that the discs going to last long

Ease Of Use7%+2.08

Pain to use it

takes a bit of getting used to

Takes a bit of using to get to used to how to use the sharpener

Functionality-Overall6%−0.08

cannot get the claimed results

Doesn't work

Barely effective

Love

Sharpness30%−0.05

Such a great knife

Sharp knives

Excellent piece of kit puts a razor edge sharpness on my knives

Ease Of Use17%+2.08

Its easy to handle

satisfying to use

Easy to use

Quality-Overall14%−0.10

Amazing quality

Excellent build quality

The build quality excellent

Value For Money8%

not expensive

Good value for money

Excellent value

Advertised Vs Actual Product4%+0.26

As described

Works better than i expected

Does the job properly

Return

1.5% Return rate 7% Fixable by listing

Sharpness41%▆▄▆▄▅█

It struggles to get a proper sharp edge

not the sharpness that you expect after you have just did it

Didnt sharpen at all

Functionality-Overall20%▅█▅▇▅▄

cannot get the claimed results

Doesn't work

Barely effective

Quality-Overall8%▃▄▇█▄▁

Poor quality and not fit for purpose

Garbage

Not the quality product i was expecting

Advertised Vs Actual Product7%▅▃▃▄▃█

be warned there are similar advertising a fake look a like make sure it has the HORL STAMPED ON THE ROLLER BODY thus is one of those times where you get what you pay for

cannot get the claimed results

i think i got sucked in by the marketing

Durability4%▂▁▃█▅▁

Broke after 4 uses

Function and Longevity is poor

I very doubt that the discs going to last long

FAQ

Common Tumbler Rolling Knife Sharpener questions

Answered from the same tracked data.