tumbler
Worth a lookShows low returns (1.4%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£6.76–£35.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.98avg listing price — sweet spot $15–$100
Review moat
Okay2,745avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 509K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, tumbler is a £75K/yr Amazon United Kingdom market (509K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
tumbler market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £65K–£78K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 19.8%
- Avg brand age
- 33 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
87
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
39%
Top 20: 77%
Open market
34%
- WATERSY24%
- Otto Koning16%
- STANLEY10%
- CherryKelly7%
- BOZ5%
- INSETLAN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top tumbler search terms
- tumbler205K/yr
- tumbler with straw and lid90K/yr
- cup with straw and lid70K/yr
- cup with straw41K/yr
- water cup21K/yr
- tumbler cup37K/yr
- travel tumbler16K/yr
- drinking cup14K/yr
- drinks cup7K/yr
- drink cup8K/yr
Top tumbler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Travel Mug with Handle Otto Koning 40oz (1.2L) Double Wall Insulated Tumbler with Straw & Lid Stainless Steel Thermal Cup for Hot & Cold Drinks Fits Car Cup Holders & Gym Gear
Otto Koning£8.594.3★663 rev
WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Ivory Beige
WATERSY£10.694.5★3,487 rev
CherryKelly 40oz (1200ml) Tumbler with Handle & Flip Straw | Stainless Steel Travel Coffee Mug | Insulated Thermal Cup | Hot & Cold Drinks Water Bottle | BPA-Free - Lilac Purple
CherryKelly£10.134.1★132 rev
WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Blue
WATERSY£10.854.5★3,487 rev
LEIKEEGO Travel Mug Coffee Cup 1200ml/40oz Tumbler with Straw and Lid Stainless Steel Double Wall Vacuum Insulated Coffee Cup with Handle-Keeps Cold for 24H-Hot for 12H(Pink)
LEIKEEGO£8.824.5★93 rev
Newest
by launch date
STANLEY Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Rose Petal Motion
STANLEY£28.2911,484 rev
MHDCLY Iced Coffee Cup Glass Cups with Lids and Straws Drinking Glasses with Bamboo Lids and Glass Straw 4Pcs Set - 16Oz Smoothie Cup Beer Glasses Clear Cute Tumbler Cup Smoothie Cup
MHDCLY£9.6993 rev
KEMORELA 2-Pack 600ml Ribbed Glass Cups with Lids and Straws Leakproof Iced Coffee Tumblers Reusable Glass Cups for Latte Smoothies Juice & Cold Drinks Dishwasher Safe
KEMORELA£13.61334 rev
LEIKEEGO Travel Mug Coffee Cup 1200ml/40oz Tumbler with Straw and Lid Stainless Steel Double Wall Vacuum Insulated Coffee Cup with Handle-Keeps Cold for 24H-Hot for 12H(Pink)
LEIKEEGO£8.8293 rev
CherryKelly 40oz (1200ml) Tumbler with Handle & Flip Straw | Stainless Steel Travel Coffee Mug | Insulated Thermal Cup | Hot & Cold Drinks Water Bottle | BPA-Free - Lilac Purple
CherryKelly£10.13132 rev
Trending
90-day click momentumSTANLEY Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Rose Petal Motion
STANLEY£28.294.5★
Personalised 24oz 710ml Cold Cup with Straw & Lid Custom Reusable Tumbler with Name BPA-Free Plastic Cup for Iced Coffee Smoothies Parties & Gifts Choose Text & Cup Colour
Generic£6.934.2★
MHDCLY Iced Coffee Cup Glass Cups with Lids and Straws Drinking Glasses with Bamboo Lids and Glass Straw 4Pcs Set - 16Oz Smoothie Cup Beer Glasses Clear Cute Tumbler Cup Smoothie Cup
MHDCLY£9.694.4★
WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Rose Quartz
WATERSY£10.544.5★
KEMORELA 2-Pack 600ml Ribbed Glass Cups with Lids and Straws Leakproof Iced Coffee Tumblers Reusable Glass Cups for Latte Smoothies Juice & Cold Drinks Dishwasher Safe
KEMORELA£13.614.6★
What buyers say about tumbler
What buyers praise and complain about, mined from review topics.What buyers love
“Its a good-quality cup that does its job really well”
“Good value for money”
“It keeps my drinks coldish”
“Brilliant size”
“And great cleaning gadgets included”
“Colours are all great with a little sparkle”
“they dont leak”
“The bottle is sturdy”
“Exactly as advertised”
“it still looks brand new”
What buyers complain about
“is not leakproof”
“quite large”
“it's not that cheap”
“Doesn't keep cold”
“does not open”
“Broke quickly”
“not as good in others”
“The colour was a bit off to me”
“Handle broke off after 3rd use”
“It is top heavy”
Top return reasons
Common questions
- Is tumbler profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the tumbler niche?
- 23 brands and 87 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in tumbler?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Value For Money. The return rate is 1.4%.
- When does demand for tumbler peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the tumbler niche?
- Listings span £6.76–£35.29; the average listing price is £12.98 (sweet spot $15–$100). The average incumbent carries 2,745 reviews — the moat a new listing must climb.