Skip to content

Tumbler

Maybe

Returns run at only 1.4% of orders. But buyers convert on only 1.1% of searches, so Tumbler is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£75K/yr509K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
39%top-5 click share · 23 brands · 87 sellers

Flapen Score

Tumbler against its category

The dotted line is the Home & Garden average. Past it, Tumbler is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tumbler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tumbler 509K times last year and spent an estimated £75K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
1.1%
Market size, estimated
£75Ka year
Peak month
December1.6× the quietest month
Top search term
tumbler205K searches a year

02 · Price

A sale here is worth £12.98.

Listings sell for £12.98 on average, from £6.76 to £35.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.98 that is £0 to £1K a year per listing.

Average price
£12.98under the $15 to $100 sweet spot
Price range
£6.76–£35.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #97 within Vacuum Flasks. It carries 2,745 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
19.8%
Average rank
#97in Vacuum Flasks
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,745per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Tumbler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

87

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

39%

Top 20: 77%

Open market

34%

  • WATERSY24%
  • Otto Koning16%
  • STANLEY10%
  • CherryKelly7%
  • BOZ5%
  • INSETLAN4%

Demand

Tumbler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Tumbler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tumbler205K/yr
  • tumbler with straw and lid90K/yr
  • cup with straw and lid70K/yr
  • cup with straw41K/yr
  • water cup21K/yr
  • tumbler cup37K/yr
  • travel tumbler16K/yr
  • drinking cup14K/yr
  • drinks cup7K/yr
  • drink cup8K/yr

Reviews and returns

What reviews say buyers love and hate about Tumbler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof20%

is not leakproof

leaks

leaks a bit

Size-Overall7%+0.38

quite large

wrong straw size provided

Lids don't fit otherwise would be fine

Value For Money7%+0.30

it's not that cheap

Not worth the price

i certainly wouldnt pay full price for this

Temperature Retention6%+0.21

Doesn't keep cold

the poor temperature retention completely defeats the purpose of a travel mug

Does not keep drinks cold for 12 hours

Ease Of Use6%−0.02

does not open

Lids are a little hard to click in

its a bit hard to drink without it

Love

Quality-Overall17%+1.52

Its a good-quality cup that does its job really well

Amazing quality

These are really good quality cups

Value For Money10%+0.30

Good value for money

Excellent value

Good for the price

Temperature Retention10%+0.21

It keeps my drinks coldish

it keeps my water beautifully cold

it stayed cold all day

Size-Overall7%+0.38

Brilliant size

Good value - large size and works well

Good size, ideal for travelling and home

Ease Of Cleaning7%+0.75

And great cleaning gadgets included

Its easy to kee clean

easy to clean

Return

1.4% Return rate 59% Fixable by listing

Size-Overall33%▆▇▇▇█▇

quite large

wrong straw size provided

Lids don't fit otherwise would be fine

Color17%▄▃▄█▅▄

The colour was a bit off to me

Sent wrong colour

Wrong colour

Leak-Proof15%▇█▆▄▅▆

is not leakproof

leaks

leaks a bit

Scratch Resistance5%█▇▇▄█▄
Weight Heavy4%▅▅▆▄█▇

It is top heavy

Heavy to take on holiday in case

very top heavy

FAQ

Common Tumbler questions

Answered from the same tracked data.