Tumbler
MaybeReturns run at only 1.4% of orders. But buyers convert on only 1.1% of searches, so Tumbler is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £75K/yr509K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 39%top-5 click share · 23 brands · 87 sellers
Flapen Score
Tumbler against its category
The dotted line is the Home & Garden average. Past it, Tumbler is stronger. Inside it, weaker.
Market
The Tumbler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tumbler 509K times last year and spent an estimated £75K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 509K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £75Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- tumbler205K searches a year
02 · Price
A sale here is worth £12.98.
Listings sell for £12.98 on average, from £6.76 to £35.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.98 that is £0 to £1K a year per listing.
- Average price
- £12.98under the $15 to $100 sweet spot
- Price range
- £6.76–£35.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #97 within Vacuum Flasks. It carries 2,745 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 97%
- Out of stock, average day
- 19.8%
- Average rank
- #97in Vacuum Flasks
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,745per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Tumbler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Travel Mug with Handle Otto Koning 40oz (1.2L) Double Wall Insulated Tumbler with Straw & Lid Stainless Steel Thermal Cup for Hot & Cold Drinks Fits Car Cup Holders & Gym Gear
- Price
- £8.59
- Rating
- 4.3/5
- Reviews
- 663
- Age
- 1y ago

WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Ivory Beige
- Price
- £10.69
- Rating
- 4.5/5
- Reviews
- 3,487
- Age
- 2y ago

CherryKelly 40oz (1200ml) Tumbler with Handle & Flip Straw | Stainless Steel Travel Coffee Mug | Insulated Thermal Cup | Hot & Cold Drinks Water Bottle | BPA-Free - Lilac Purple
- Price
- £10.13
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 1y ago

WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Blue
- Price
- £10.85
- Rating
- 4.5/5
- Reviews
- 3,487
- Age
- 2y ago

LEIKEEGO Travel Mug Coffee Cup 1200ml/40oz Tumbler with Straw and Lid Stainless Steel Double Wall Vacuum Insulated Coffee Cup with Handle-Keeps Cold for 24H-Hot for 12H(Pink)
- Price
- £8.82
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago
Trending
90-day click momentum
STANLEY Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Rose Petal Motion
- Price
- £28.29
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 10mo ago

Personalised 24oz 710ml Cold Cup with Straw & Lid Custom Reusable Tumbler with Name BPA-Free Plastic Cup for Iced Coffee Smoothies Parties & Gifts Choose Text & Cup Colour
- Price
- £6.93
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago

MHDCLY Iced Coffee Cup Glass Cups with Lids and Straws Drinking Glasses with Bamboo Lids and Glass Straw 4Pcs Set - 16Oz Smoothie Cup Beer Glasses Clear Cute Tumbler Cup Smoothie Cup
- Price
- £9.69
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 1y ago

WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Rose Quartz
- Price
- £10.54
- Rating
- 4.5/5
- Reviews
- 3,487
- Age
- 2y ago

KEMORELA 2-Pack 600ml Ribbed Glass Cups with Lids and Straws Leakproof Iced Coffee Tumblers Reusable Glass Cups for Latte Smoothies Juice & Cold Drinks Dishwasher Safe
- Price
- £13.61
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago
Newest
by launch date
STANLEY Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Rose Petal Motion
- Price
- £28.29
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 10mo ago

MHDCLY Iced Coffee Cup Glass Cups with Lids and Straws Drinking Glasses with Bamboo Lids and Glass Straw 4Pcs Set - 16Oz Smoothie Cup Beer Glasses Clear Cute Tumbler Cup Smoothie Cup
- Price
- £9.69
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 1y ago

KEMORELA 2-Pack 600ml Ribbed Glass Cups with Lids and Straws Leakproof Iced Coffee Tumblers Reusable Glass Cups for Latte Smoothies Juice & Cold Drinks Dishwasher Safe
- Price
- £13.61
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

LEIKEEGO Travel Mug Coffee Cup 1200ml/40oz Tumbler with Straw and Lid Stainless Steel Double Wall Vacuum Insulated Coffee Cup with Handle-Keeps Cold for 24H-Hot for 12H(Pink)
- Price
- £8.82
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago

CherryKelly 40oz (1200ml) Tumbler with Handle & Flip Straw | Stainless Steel Travel Coffee Mug | Insulated Thermal Cup | Hot & Cold Drinks Water Bottle | BPA-Free - Lilac Purple
- Price
- £10.13
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
87
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
39%
Top 20: 77%
Open market
34%
- WATERSY24%
- Otto Koning16%
- STANLEY10%
- CherryKelly7%
- BOZ5%
- INSETLAN4%
Demand
Tumbler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Tumbler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tumbler205K/yr
- tumbler with straw and lid90K/yr
- cup with straw and lid70K/yr
- cup with straw41K/yr
- water cup21K/yr
- tumbler cup37K/yr
- travel tumbler16K/yr
- drinking cup14K/yr
- drinks cup7K/yr
- drink cup8K/yr
Reviews and returns
What reviews say buyers love and hate about Tumbler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
is not leakproof
leaks
leaks a bit
quite large
wrong straw size provided
Lids don't fit otherwise would be fine
it's not that cheap
Not worth the price
i certainly wouldnt pay full price for this
Doesn't keep cold
the poor temperature retention completely defeats the purpose of a travel mug
Does not keep drinks cold for 12 hours
does not open
Lids are a little hard to click in
its a bit hard to drink without it
Love
Its a good-quality cup that does its job really well
Amazing quality
These are really good quality cups
Good value for money
Excellent value
Good for the price
It keeps my drinks coldish
it keeps my water beautifully cold
it stayed cold all day
Brilliant size
Good value - large size and works well
Good size, ideal for travelling and home
And great cleaning gadgets included
Its easy to kee clean
easy to clean
Return
1.4% Return rate 59% Fixable by listing
quite large
wrong straw size provided
Lids don't fit otherwise would be fine
The colour was a bit off to me
Sent wrong colour
Wrong colour
is not leakproof
leaks
leaks a bit
It is top heavy
Heavy to take on holiday in case
very top heavy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tumbler questions
Answered from the same tracked data.









