Tug of War Rope
MaybeSearch demand grew +265.8% this quarter. But shoppers spend only $56K a year here, so Tug of War Rope is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £56K/yr56K searches / yr
- 90-day growth
- +265.8%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 25 sellers
Flapen Score
Tug of War Rope against its category
The dotted line is the Home & Garden average. Past it, Tug of War Rope is stronger. Inside it, weaker.
Market
The Tug of War Rope market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tug of War Rope 56K times last year and spent an estimated £56K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +265.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +265.8%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £56Ka year
- Peak month
- July9.5× the quietest month
- Top search term
- tug of war rope38K searches a year
02 · Price
A sale here is worth £18.37.
Listings sell for £18.37 on average, from £6.64 to £49.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.37 that is £0 to £2K a year per listing.
- Average price
- £18.37inside the $15 to $100 sweet spot
- Price range
- £6.64–£49.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,021 within Garden Tools & Watering Equipment. It carries 509 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 92%
- Out of stock, average day
- 6.2%
- Average rank
- #1,021in Garden Tools & Watering Equipment
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 509per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Tug of War Rope products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CWLAKON Sports Day Kit Tug of War Rope for Kids Adults Outdoor Garden Field Day Birthday Party Games Outside Yard Backyard Lawn Family Reunion Easter Carnival Game 6M
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 4y ago
Chennyfun Tug of War Rope for Kids and Adults 20 Foot Tug of War with Flag
- Price
- £16.22
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 3y ago
Meidansini 12mm Jute Rope 32.8 Feet Natural Hemp Rope Strong and Thick Rope Twisted Manila Rope Jute Twine for for Crafts Porch Swing Rope Hemp Rope for Decor Railing Docks Landscaping
- Price
- £11.62
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 2y ago
NEBURORA 20FT Tug of War Rope for Kids and Adults Outdoor Games Field Day Family Reunion Summer Outside Yard Backyard Lawn Camping Picnic Carnival Party Games Khaki
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 415
- Age
- 2y ago
Traditional Garden Games Tug of War Rope Set with Carry Bag
- Price
- £12.39
- Rating
- 4.2/5
- Reviews
- 277
- Age
- 8y ago
Trending
90-day click momentum
Tug of War Rope for Kids and Adults Natural Twisted Cotton 1 Diameter 20 Feet Outdoor Games Set Birthday Party Game Field Day Family Reunion Activity
- Price
- £13.01
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 4y ago
Field Day Games Outdoor Activities Carnival Games for Kids Adult Family Tug of War Rope Potato Sack Bags for Kids Adults Sports Day Games For Yard Games Indoor Outdoor for Carnival Games Combo Set
- Price
- £34.68
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
Paleclouds Ropeless Battle Rope Upgrade Weighted Cordless Battle Ropes with Training Poster & Storage Bag Portable Silent Home Workout Equipment for Full Body Toning HIIT & Cardio(1.46Kg)
- Price
- £19.64
- Rating
- 4.5/5
- Reviews
- 293
- Age
- 4mo ago
WYRJXYB Field Day Tug a War Rope Games 60FT for Kids and Adult Outdoor Outside Activities Carnival Easter Game for Kids Family Reunion Birthday Party Lawn Picnic Yard Game for Team Building Brown
- Price
- £24.00
- Rating
- 4.6/5
- Reviews
- 1,179
- Age
- 3y ago
CWLAKON Sports Day Kit Tug of War Rope for Kids Adults Outdoor Garden Field Day Birthday Party Games Outside Yard Backyard Lawn Family Reunion Easter Carnival Game 6M
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 4y ago
Newest
by launch datePaleclouds Ropeless Battle Rope Upgrade Weighted Cordless Battle Ropes with Training Poster & Storage Bag Portable Silent Home Workout Equipment for Full Body Toning HIIT & Cardio(1.46Kg)
- Price
- £19.64
- Rating
- 4.5/5
- Reviews
- 293
- Age
- 4mo ago
Field Day Games Outdoor Activities Carnival Games for Kids Adult Family Tug of War Rope Potato Sack Bags for Kids Adults Sports Day Games For Yard Games Indoor Outdoor for Carnival Games Combo Set
- Price
- £34.68
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
LZ.MZXU Jute Rope 10M/15M/20M String Garden Twine for Outdoor Use DecoratingDIY Arts Bundling Crafts
- Price
- £9.83
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 2y ago
Meidansini 12mm Jute Rope 32.8 Feet Natural Hemp Rope Strong and Thick Rope Twisted Manila Rope Jute Twine for for Crafts Porch Swing Rope Hemp Rope for Decor Railing Docks Landscaping
- Price
- £11.62
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 2y ago
METIS Tug of War Rope | Heavy-Duty Rope Designed with Synthetic Leather Ends - Ideal for Sports Days & Team Building Activities (10m)
- Price
- £34.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
25
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
48%
Top 20: 96%
Open market
28%
- Meidansini16%
- CWLAKON14%
- NEBURORA13%
- WYRJXYB12%
- Chennyfun11%
- Aoneky7%
Demand
Tug of War Rope search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.5×
Search terms
Top Tug of War Rope search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tug of war rope38K/yr
- tug of war rope adults11K/yr
- tug of war7K/yr
Reviews and returns
What reviews say buyers love and hate about Tug of War Rope
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They're not as heavy as I'd like
is heavier than it looks
They are quite weighty
Gimmick that doesnt work
These have no adjustment
Black version not adjustable
The weight isn't adjustable
You really feel the burn in the arms
I just couldn't get on with them at all
they do take a bit of getting used to
Love
consistent in the quality
They are well made
They feel of good quality
Excellent workout
An interesting way to workout
useful addition to my exercises
Good value
Great value for money
well worth the money
Easy to use
just as easy to move
they are interesting to use
Overall, its a fun and convenient set for sports day activities,
Such fun
Fun kit,
Return
1.8% Return rate 32% Fixable by listing
have limited space
The sack race bags a re a little narrow
They come with an instruction sheet or poster which has a description of the exercise and a picture, unfortunately the pictures are singular and not sufficient to be able to describe the work out, the written instructions have been poorly translated from Chinese it would appear and some of them make little sense
build quality could be improved
The red middle section on the tug of war rope broke quite quickly
some durability issues
The main issue is durability
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tug of War Rope questions
Answered from the same tracked data.