trivet
Worth a lookShows low returns (0.8%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good613.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£122K£122K/yr · 333K searches
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Price range
Okay£2.93–£19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, trivet is a £122K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
trivet market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £93K–£117K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #3,797
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 76%
- Out of stock
- 6.7%
- Avg brand age
- 33 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
44 flat
Sellers
80
Top-5 brand share
48%
Top 20: 80%
Top-5 click share
34%
Top 20: 73%
Open market
48%
- Linda's Essentials16%
- Joseph Joseph12%
- simplywire11%
- SUMTree4%
- Yopay4%
- JJWNMLL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top trivet search terms
- trivets for kitchen worktops77K/yr
- trivet85K/yr
- trivets39K/yr
- silicone trivet25K/yr
- trivets for hot pans27K/yr
- hot pan stand12K/yr
- silicone trivets for kitchen worktops7K/yr
- pan stands for worktops10K/yr
- silicone trivets6K/yr
- hot pot stand6K/yr
Top trivet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lindas Essentials Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen (Black)
Linda's Essentials£8.194.7★3,166 rev
simplywire - Trivet - Large - Rectangular - Black
simplywire£10.694.7★1,649 rev
Joseph Joseph Stretch Folding Silicone Trivet for Hot Pot and Pan Expanding nonslip stand heat resistant mat for Kitchen Worktop - Black
Joseph Joseph£10.734.8★4,476 rev
Joseph Joseph Spot-On Set of 2 Silicone Trivets Heat resistant table mat for hot pots and pans Black/Grey
Joseph Joseph£7.274.8★1,340 rev
JJWNMLL trivets for kitchen worktops 2 Pcs - black kitchen worktop protector trivets for hot pans kitchen worktops protector with anti slip base
JJWNMLL£8.804.5★185 rev
Newest
by launch date
LUCTHY Silicone Trivet Set 4 Pack Folding Heat Resistant Mats Non Slip Trivets for Kitchen Worktops Hot Pans Pots Dishes and Cups (Blue Black Beige Sage Green)
LUCTHY£4.6310 rev
ZHMUZ Windmill Design Trivets for Kitchen Worktops 23cm(6 Inches) Diameter
ZHMUZ£14.5119 rev
Wdmxszdq Silicone Trivets for Kitchen Worktops 4 Pack Heat Resistant Trivet Mats Non Slip Hot Pads for Pots & Pans Countertop Protector (Grey)
Wdmxszdq£6.8530 rev
KiauFdcf 4 Pack Silicone Heat Resistant Mats Non Slip Hot Pads for Kitchen Multi Use Trivets for Pots Pans & Worktops Pot Holder Mat (Grey)
KiauFdcf£6.5929 rev
Haven Essentials Silicone Trivets Pack of 4 Honeycomb Heat Resistant Hot Pads BPA-Free Non-Slip Silicone Mats 18cm Thick Dish Pot & Pan Protectors for Kitchen Countertops & Dining Table
HAVEN ESSENTIALS£9.0723 rev
Trending
90-day click momentumLUCTHY Silicone Trivet Set 4 Pack Folding Heat Resistant Mats Non Slip Trivets for Kitchen Worktops Hot Pans Pots Dishes and Cups (Blue Black Beige Sage Green)
LUCTHY£4.633.7★
ZHMUZ Windmill Design Trivets for Kitchen Worktops 23cm(6 Inches) Diameter
ZHMUZ£14.514.0★
SUMTree 2 PCS Heavy Duty Retangle Cast Iron Trivet Hot Pot Holder Pad Green
SUMTree£19.034.3★
Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen by Lindas Essentials (Beige)
Linda's Essentials£8.174.7★
Wdmxszdq Silicone Trivets for Kitchen Worktops 4 Pack Heat Resistant Trivet Mats Non Slip Hot Pads for Pots & Pans Countertop Protector (Grey)
Wdmxszdq£6.854.7★
What buyers say about trivet
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic quality mats”
“Good value”
“Good size”
“Exactly as advertised”
“Very strong”
“they come in handy”
“Nice styling and useful”
“Easy to clean”
“Great light weight mats”
“Love the colour”
What buyers complain about
“Small”
“Poor Quality”
“Need strength”
“No weight to it”
“not that thick”
“Could be better, not anti-slip”
“It then falls off”
“Dont hold the shape of a tree”
“They are not silicone just rubber”
“some of the rubber feet fell off real quick”
Top return reasons
Common questions
- Is trivet profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 50 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the trivet niche?
- 44 brands and 80 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in trivet?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.8%.
- When does demand for trivet peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the trivet niche?
- Listings span £2.93–£19.03; the average listing price is £9.32 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.